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Marketing Management, Evaluation, and Control ,[object Object],[object Object],[object Object],[object Object]
  Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control ,[object Object],[object Object]
  Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control ,[object Object],[object Object],[object Object]
Marketing Management ,[object Object]
Five Components of Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Marketing Management ,[object Object],[object Object],[object Object],[object Object]
Benefits of Marketing Management ,[object Object],[object Object],[object Object]
Benefits of Marketing Management ,[object Object],[object Object],[object Object]
Different Methods of Organizing a Marketing Department ,[object Object],[object Object],[object Object],[object Object],[object Object]
Steps and Procedures in Staffing and Managing Marketing Personnel   ,[object Object],[object Object],[object Object]
Unsophisticated Budgeting Approaches ,[object Object],[object Object],[object Object]
Sophisticated Budgeting Approaches ,[object Object],[object Object],[object Object],[object Object]
“ Building-Block” Procedure ,[object Object],[object Object],[object Object]
“ Building-Block” Procedure ,[object Object],[object Object]
“ Building-Block” Procedure ,[object Object],[object Object]
Definition of Marketing Control ,[object Object]
Definition of Marketing Evaluation ,[object Object]
Control Process for the  Marketing Plan ,[object Object],[object Object],[object Object]
Marketing Evaluation Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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