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Babasab Patil
Babasab Patil

Branding

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Branding
What is Brand Equity? ,[object Object],[object Object]
Asset Categories for Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Name Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceived Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Associations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Associations (Continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Essence or Mantra ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Issues Legal (Keller, 2002) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Hierarchy (Keller, 2002) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rebranding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tylenol Response Exterior factors can damage your brand
Brand Extensions - Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful Brand Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Unsuccessful Brand Extensions ,[object Object],[object Object],[object Object],[object Object]
Brand Valuation: Interbarand 2001 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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