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marketing notes !st sem

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Babasab Patil
Babasab Patil

marketing notes !st sem

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Topic 3 – Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Markets and Consumer Buyer Behavior ,[object Object],[object Object],[object Object],[object Object]
Model of Consumer Behavior ,[object Object],[object Object],[object Object],[object Object]
Model of Consumer Behavior – cont’d ,[object Object],responses Product choice Brand choice Dealer Choice Purchase timing Purchase amount Marketing & other stimuli Buyers black Box Buyers responses Economic Technological Political Cultural Product Price Place Promotion Buyer characteristics Buying Decision process
Model of Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior ,[object Object],Cultural Culture Subculture Social class Social Reference Groups Family Roles & status Personal Age & Life-cycle Stage Occupation Economic situation Lifestyle Personality & Self-concept Psychological Motivation Perception Learning Beliefs & Attitudes Buyer
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object]
Characteristics Affecting Consumer Behavior –cont’d ,[object Object],[object Object],[object Object],[object Object]
Types of Buying Decision Behavior ,[object Object],[object Object],[object Object],[object Object]
Types of Buying Decision Behavior –Cont’d ,[object Object],[object Object],[object Object]
Types of Buying Decision Behavior – Cont’d ,[object Object],[object Object],[object Object],[object Object]
Types of Buying Decision Behavior – Cont’d ,[object Object],[object Object],[object Object],[object Object]
The Buyer Decision Process ,[object Object],[object Object],Need recognition Information search Evaluation of alternatives Purchase decisin Postpurchase behavior
The Buyer Decision Process – Cont’d ,[object Object],[object Object]
The Buyer Decision Process – Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyer Decision Process – Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyer Decision Process – Cont’d ,[object Object],[object Object],[object Object]
The Buyers Decision Process for New Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyers Decision Process for New Products – cont’d ,[object Object],[object Object],[object Object],[object Object]
The Buyers Decision Process for New Products – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyers Decision Process for New Products – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behavior Across International Borders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behavior Across International Borders – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behavior Across International Borders – cont’d ,[object Object],[object Object]
THE END

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marketing notes !st sem

  • 1. Topic 3 – Consumer Markets and Consumer Buyer Behavior
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