SlideShare une entreprise Scribd logo

mkt notes

•Télécharger en tant que PPT, PDF•
•
Babasab Patil
Babasab Patil

mkt notes

BusinessSanté & Médecine
1  sur  41
Topic 5: Product, Services, and Branding Strategy 8
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],8-2
Chapter Outline – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-3
Chapter Outline –cont’d ,[object Object],[object Object]
Part 1 - What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-4
What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-5
What Is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],8-6 Products, Services, and Experiences
What Is a Product? ,[object Object],[object Object],[object Object],[object Object],8-7 1.2 Levels of Product and Services
Levels of Product and Services – cont’d Core benefit Or Service Packaging Features Design Brand Name Quality level Installation After-sale service warranty Delivery and Credit Augmented product Actual Product Core Product
PART 2-PRODUCT CLASSIFICATIONS ,[object Object],[object Object],[object Object],8-9
[object Object],[object Object],[object Object],[object Object],[object Object],8-10 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-12 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],8-15 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],8-16 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],8-17 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],8-18 2.3 Organizations, Persons, Places, and Ideas PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-19 PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],8-21 ,[object Object],[object Object],PART 2- PRODUCT CLASSIFICATIONS –CONT’D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-22 PART 3 : Individual Product and Service Decisions
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-27
[object Object],[object Object],8-29 PART 3 : Individual Product Decisions -Cont’d
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-42 PART 3 : Individual Product Decisions -Cont’d
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-45
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-49
PART 3 : Individual Product Decisions -Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-52
[object Object],[object Object],[object Object],[object Object],[object Object],8-53 PART 3 : Individual Product Decisions -Cont’d
Individual Product Decisions –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Product Decisions –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Product Decisions –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],8-33 PART 4 : PRODUCT LINE DECISIONS
Product line Decisions – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-38
[object Object],[object Object],[object Object],8-39 PART 5: PRODUCT MIX DECISIONS
PART 5: PRODUCT MIX DECISIONS –con’td ,[object Object],[object Object]
PART 5: PRODUCT MIX DECISIONS –con’td ,[object Object],[object Object],[object Object],[object Object]
PART 6 : Services Marketing ,[object Object],[object Object],[object Object],[object Object]
PART 6 : Services Marketing –cont’d ,[object Object],[object Object],[object Object]
Services Marketing – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-57
Services Marketing – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],8-59
Services Marketing -cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8-63
TOPIC 7 – THE END

Recommandé

Product & brand
Product & brandProduct & brand
Product & brandZeeshan Khan Khattak
 
Setting product strategy
Setting product strategySetting product strategy
Setting product strategyeyad-gh
 
Product, Service and Branding Strategeis
Product, Service and Branding StrategeisProduct, Service and Branding Strategeis
Product, Service and Branding StrategeisPatricia Samonte
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycleOchom
 
Marketing Consumer And Industrial Goods
Marketing Consumer And Industrial GoodsMarketing Consumer And Industrial Goods
Marketing Consumer And Industrial Goodsflock3
 
Products, Services, and Brands Building Customer Value
Products, Services, and Brands Building Customer ValueProducts, Services, and Brands Building Customer Value
Products, Services, and Brands Building Customer ValueInocentshuja Ahmad
 
Mktg 4 product_brand_1
Mktg 4 product_brand_1Mktg 4 product_brand_1
Mktg 4 product_brand_1Shekhar Suman
 
Type of products
Type of products Type of products
Type of products Byju Antony
 

Recommandé

Product & brand
Product & brandProduct & brand
Product & brandZeeshan Khan Khattak
 
Setting product strategy
Setting product strategySetting product strategy
Setting product strategyeyad-gh
 
Product, Service and Branding Strategeis
Product, Service and Branding StrategeisProduct, Service and Branding Strategeis
Product, Service and Branding StrategeisPatricia Samonte
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycleOchom
 
Marketing Consumer And Industrial Goods
Marketing Consumer And Industrial GoodsMarketing Consumer And Industrial Goods
Marketing Consumer And Industrial Goodsflock3
 
Products, Services, and Brands Building Customer Value
Products, Services, and Brands Building Customer ValueProducts, Services, and Brands Building Customer Value
Products, Services, and Brands Building Customer ValueInocentshuja Ahmad
 
Mktg 4 product_brand_1
Mktg 4 product_brand_1Mktg 4 product_brand_1
Mktg 4 product_brand_1Shekhar Suman
 
Type of products
Type of products Type of products
Type of products Byju Antony
 
Chp 8-1
Chp 8-1Chp 8-1
Chp 8-1Adeeb Hasan
 
Product classification
Product classificationProduct classification
Product classificationamaresh tyagi
 
Chapter 8
Chapter 8Chapter 8
Chapter 8Himanshu Mishra
 
Product
ProductProduct
ProductDr.Aravind TS
 
Product decisions
Product decisionsProduct decisions
Product decisionsLuv Khanna
 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product StrategySai Sapnu
 
Core, actual and augmented products of different companies
Core, actual and augmented products of different companiesCore, actual and augmented products of different companies
Core, actual and augmented products of different companiesLovely Ann Caluag
 
Product
ProductProduct
Productabhinandnandakumar
 
M9 L3 Classification of Products Services
M9 L3 Classification of Products ServicesM9 L3 Classification of Products Services
M9 L3 Classification of Products ServicesNCVPS
 
Products, Services, & Branding
Products, Services, & BrandingProducts, Services, & Branding
Products, Services, & BrandingVicki Papacek
 
Product management, levels of products & classification of product.
Product management, levels of products & classification of product.Product management, levels of products & classification of product.
Product management, levels of products & classification of product.apurv1993
 
Levels of product Offering.
Levels of product Offering.Levels of product Offering.
Levels of product Offering.Rizwan Khan
 
Setting product strategy
Setting product strategySetting product strategy
Setting product strategymounika katagouni
 
Chapter 11 the product and developing new products
Chapter 11 the product and developing new productsChapter 11 the product and developing new products
Chapter 11 the product and developing new productsvarsha nihanth lade
 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product StrategyNishant Agrawal
 
Product, Service, and Branding Strategies
Product, Service, and Branding Strategies Product, Service, and Branding Strategies
Product, Service, and Branding Strategies Mahmood Tareen
 
Kotler Chapter Assignment - Chapter 12 Setting Product Strategy
Kotler Chapter Assignment - Chapter 12 Setting Product StrategyKotler Chapter Assignment - Chapter 12 Setting Product Strategy
Kotler Chapter Assignment - Chapter 12 Setting Product StrategyPatrick Reyes, PMP
 
Product
ProductProduct
ProductSujan Oli
 
M e ch_31
M e ch_31M e ch_31
M e ch_31meequalsbright
 
Kotler pom13e instructor_08
Kotler pom13e instructor_08Kotler pom13e instructor_08
Kotler pom13e instructor_08Universidad de Monterrey
 
Intoduction To Brand Equity | Holistic Brand Strategy 2008
Intoduction To Brand Equity | Holistic Brand Strategy 2008Intoduction To Brand Equity | Holistic Brand Strategy 2008
Intoduction To Brand Equity | Holistic Brand Strategy 2008Patrick Collings
 
11. analysis of product
11. analysis of product11. analysis of product
11. analysis of productRegmi Milan
 

Contenu connexe

Tendances

Product classification
Product classificationProduct classification
Product classificationamaresh tyagi
 
Product decisions
Product decisionsProduct decisions
Product decisionsLuv Khanna
 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product StrategySai Sapnu
 
Core, actual and augmented products of different companies
Core, actual and augmented products of different companiesCore, actual and augmented products of different companies
Core, actual and augmented products of different companiesLovely Ann Caluag
 
M9 L3 Classification of Products Services
M9 L3 Classification of Products ServicesM9 L3 Classification of Products Services
M9 L3 Classification of Products ServicesNCVPS
 
Products, Services, & Branding
Products, Services, & BrandingProducts, Services, & Branding
Products, Services, & BrandingVicki Papacek
 
Product management, levels of products & classification of product.
Product management, levels of products & classification of product.Product management, levels of products & classification of product.
Product management, levels of products & classification of product.apurv1993
 
Levels of product Offering.
Levels of product Offering.Levels of product Offering.
Levels of product Offering.Rizwan Khan
 
Chapter 11 the product and developing new products
Chapter 11 the product and developing new productsChapter 11 the product and developing new products
Chapter 11 the product and developing new productsvarsha nihanth lade
 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product StrategyNishant Agrawal
 
Product, Service, and Branding Strategies
Product, Service, and Branding Strategies Product, Service, and Branding Strategies
Product, Service, and Branding Strategies Mahmood Tareen
 
Kotler Chapter Assignment - Chapter 12 Setting Product Strategy
Kotler Chapter Assignment - Chapter 12 Setting Product StrategyKotler Chapter Assignment - Chapter 12 Setting Product Strategy
Kotler Chapter Assignment - Chapter 12 Setting Product StrategyPatrick Reyes, PMP
 

Tendances (19)

Chp 8-1
Chp 8-1Chp 8-1
Chp 8-1
 
Product classification
Product classificationProduct classification
Product classification
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
 
Product
ProductProduct
Product
 
Product decisions
Product decisionsProduct decisions
Product decisions
 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product Strategy
 
Core, actual and augmented products of different companies
Core, actual and augmented products of different companiesCore, actual and augmented products of different companies
Core, actual and augmented products of different companies
 
Product
ProductProduct
Product
 
M9 L3 Classification of Products Services
M9 L3 Classification of Products ServicesM9 L3 Classification of Products Services
M9 L3 Classification of Products Services
 
Products, Services, & Branding
Products, Services, & BrandingProducts, Services, & Branding
Products, Services, & Branding
 
Product management, levels of products & classification of product.
Product management, levels of products & classification of product.Product management, levels of products & classification of product.
Product management, levels of products & classification of product.
 
Levels of product Offering.
Levels of product Offering.Levels of product Offering.
Levels of product Offering.
 
Setting product strategy
Setting product strategySetting product strategy
Setting product strategy
 
Chapter 11 the product and developing new products
Chapter 11 the product and developing new productsChapter 11 the product and developing new products
Chapter 11 the product and developing new products
 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product Strategy
 
Product, Service, and Branding Strategies
Product, Service, and Branding Strategies Product, Service, and Branding Strategies
Product, Service, and Branding Strategies
 
Kotler Chapter Assignment - Chapter 12 Setting Product Strategy
Kotler Chapter Assignment - Chapter 12 Setting Product StrategyKotler Chapter Assignment - Chapter 12 Setting Product Strategy
Kotler Chapter Assignment - Chapter 12 Setting Product Strategy
 
Product
ProductProduct
Product
 
M e ch_31
M e ch_31M e ch_31
M e ch_31
 

En vedette

Intoduction To Brand Equity | Holistic Brand Strategy 2008
Intoduction To Brand Equity | Holistic Brand Strategy 2008Intoduction To Brand Equity | Holistic Brand Strategy 2008
Intoduction To Brand Equity | Holistic Brand Strategy 2008Patrick Collings
 
11. analysis of product
11. analysis of product11. analysis of product
11. analysis of productRegmi Milan
 
Brand versus private labels
Brand versus private labelsBrand versus private labels
Brand versus private labelsAamir chouhan
 
Case studies of brand strategies-India
Case studies of brand strategies-IndiaCase studies of brand strategies-India
Case studies of brand strategies-IndiaChandan Kumar
 
Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...
Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...
Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...CHRISTIAN CALDERON
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBrian Muchardie
 
Brand quiz prelims (with answers)
Brand quiz prelims (with answers)Brand quiz prelims (with answers)
Brand quiz prelims (with answers)rijulrazdan
 
Product & brand strategy
Product & brand strategyProduct & brand strategy
Product & brand strategyShameem Ali
 
Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi Dushyant Singh
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding StrategyMehmet Cihangir
 
Chapter 8 product, service, and brands (building customer value)
Chapter 8 product, service, and brands (building customer value)Chapter 8 product, service, and brands (building customer value)
Chapter 8 product, service, and brands (building customer value)Lance Üü
 
Marlboros Global Brand Strategy
Marlboros Global Brand StrategyMarlboros Global Brand Strategy
Marlboros Global Brand StrategySimona Katholnig
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 

En vedette (19)

Kotler pom13e instructor_08
Kotler pom13e instructor_08Kotler pom13e instructor_08
Kotler pom13e instructor_08
 
Intoduction To Brand Equity | Holistic Brand Strategy 2008
Intoduction To Brand Equity | Holistic Brand Strategy 2008Intoduction To Brand Equity | Holistic Brand Strategy 2008
Intoduction To Brand Equity | Holistic Brand Strategy 2008
 
11. analysis of product
11. analysis of product11. analysis of product
11. analysis of product
 
Brand versus private labels
Brand versus private labelsBrand versus private labels
Brand versus private labels
 
Philip Morris: Case Study
Philip Morris: Case StudyPhilip Morris: Case Study
Philip Morris: Case Study
 
Case studies of brand strategies-India
Case studies of brand strategies-IndiaCase studies of brand strategies-India
Case studies of brand strategies-India
 
2. TYPES OF BRANDS
2. TYPES OF BRANDS2. TYPES OF BRANDS
2. TYPES OF BRANDS
 
Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...
Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...
Principles of MARKETING ( CHAPTER 7 TITLE: TITLE: PRODUCT,SERVICES, AND BRAND...
 
BRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong BrandsBRANDING STRATEGY : Building Strong Brands
BRANDING STRATEGY : Building Strong Brands
 
Brand quiz prelims (with answers)
Brand quiz prelims (with answers)Brand quiz prelims (with answers)
Brand quiz prelims (with answers)
 
Types of brands
Types of brandsTypes of brands
Types of brands
 
Product & brand strategy
Product & brand strategyProduct & brand strategy
Product & brand strategy
 
Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi Market Research on Coca-Cola Vs. Pepsi
Market Research on Coca-Cola Vs. Pepsi
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding Strategy
 
Chapter 8 product, service, and brands (building customer value)
Chapter 8 product, service, and brands (building customer value)Chapter 8 product, service, and brands (building customer value)
Chapter 8 product, service, and brands (building customer value)
 
Marlboros Global Brand Strategy
Marlboros Global Brand StrategyMarlboros Global Brand Strategy
Marlboros Global Brand Strategy
 
Types of brand
Types of brandTypes of brand
Types of brand
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examples
 
Brand Positioning Workshop
Brand Positioning WorkshopBrand Positioning Workshop
Brand Positioning Workshop
 

Similaire à mkt notes

Products, services and brands building customer value
Products, services and brands building customer valueProducts, services and brands building customer value
Products, services and brands building customer valueFahad Aziz
 
Products-services-and-brands.pptx
Products-services-and-brands.pptxProducts-services-and-brands.pptx
Products-services-and-brands.pptxLAISALabiba
 
Principles of marketing (Product)
Principles of marketing (Product)Principles of marketing (Product)
Principles of marketing (Product)Nirajan Silwal
 
1302 Designing Products-Products, Brand, Packaging and Services.pptx
1302 Designing Products-Products, Brand, Packaging and Services.pptx1302 Designing Products-Products, Brand, Packaging and Services.pptx
1302 Designing Products-Products, Brand, Packaging and Services.pptxAdiba Anis
 
Bus169 Kotler Chapter 08
Bus169 Kotler Chapter 08Bus169 Kotler Chapter 08
Bus169 Kotler Chapter 08Alwyn Lau
 
Products, services, and brands
Products, services, and brandsProducts, services, and brands
Products, services, and brandsMayanka Singh
 
Product & product mix, branding
Product & product mix, brandingProduct & product mix, branding
Product & product mix, brandingAnuja Aggarwal
 
principlesofmarketing-180911092936.pptxt
principlesofmarketing-180911092936.pptxtprinciplesofmarketing-180911092936.pptxt
principlesofmarketing-180911092936.pptxtcjoypingaron
 
principlesofmarketing-180s911092936.pptx
principlesofmarketing-180s911092936.pptxprinciplesofmarketing-180s911092936.pptx
principlesofmarketing-180s911092936.pptxcjoypingaron
 
PM 2 Chapter 1 The Product Mix for Students.pdf
PM 2 Chapter 1 The Product Mix for Students.pdfPM 2 Chapter 1 The Product Mix for Students.pdf
PM 2 Chapter 1 The Product Mix for Students.pdfYaredAdeme1
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycleOchom
 
Product Management- Products, Classification of Products,.pptx
Product Management- Products, Classification of Products,.pptxProduct Management- Products, Classification of Products,.pptx
Product Management- Products, Classification of Products,.pptxkumarik2637
 
Product decision
Product decisionProduct decision
Product decisionShilpi0205
 
Product Decisions.pptx
Product Decisions.pptxProduct Decisions.pptx
Product Decisions.pptxAnshika865276
 
Products, Services and Brands
Products, Services and BrandsProducts, Services and Brands
Products, Services and BrandsCM
 
Product, Service and Branding Strategeis (MARKETING)
Product, Service and Branding Strategeis (MARKETING)Product, Service and Branding Strategeis (MARKETING)
Product, Service and Branding Strategeis (MARKETING)Patricia Samonte
 

Similaire à mkt notes (20)

Products, services and brands building customer value
Products, services and brands building customer valueProducts, services and brands building customer value
Products, services and brands building customer value
 
Products-services-and-brands.pptx
Products-services-and-brands.pptxProducts-services-and-brands.pptx
Products-services-and-brands.pptx
 
Principles of marketing (Product)
Principles of marketing (Product)Principles of marketing (Product)
Principles of marketing (Product)
 
1302 Designing Products-Products, Brand, Packaging and Services.pptx
1302 Designing Products-Products, Brand, Packaging and Services.pptx1302 Designing Products-Products, Brand, Packaging and Services.pptx
1302 Designing Products-Products, Brand, Packaging and Services.pptx
 
Bus169 Kotler Chapter 08
Bus169 Kotler Chapter 08Bus169 Kotler Chapter 08
Bus169 Kotler Chapter 08
 
Chapter 5.docx
Chapter 5.docxChapter 5.docx
Chapter 5.docx
 
Product and brand management notes
Product and brand management notes Product and brand management notes
Product and brand management notes
 
Products, services, and brands
Products, services, and brandsProducts, services, and brands
Products, services, and brands
 
Product & product mix, branding
Product & product mix, brandingProduct & product mix, branding
Product & product mix, branding
 
4Marketing Basics
4Marketing Basics4Marketing Basics
4Marketing Basics
 
principlesofmarketing-180911092936.pptxt
principlesofmarketing-180911092936.pptxtprinciplesofmarketing-180911092936.pptxt
principlesofmarketing-180911092936.pptxt
 
principlesofmarketing-180s911092936.pptx
principlesofmarketing-180s911092936.pptxprinciplesofmarketing-180s911092936.pptx
principlesofmarketing-180s911092936.pptx
 
PM 2 Chapter 1 The Product Mix for Students.pdf
PM 2 Chapter 1 The Product Mix for Students.pdfPM 2 Chapter 1 The Product Mix for Students.pdf
PM 2 Chapter 1 The Product Mix for Students.pdf
 
Product planning and product life cycle
Product planning and product life cycleProduct planning and product life cycle
Product planning and product life cycle
 
Product Management- Products, Classification of Products,.pptx
Product Management- Products, Classification of Products,.pptxProduct Management- Products, Classification of Products,.pptx
Product Management- Products, Classification of Products,.pptx
 
Product decision
Product decisionProduct decision
Product decision
 
Product Decisions.pptx
Product Decisions.pptxProduct Decisions.pptx
Product Decisions.pptx
 
Products, Services and Brands
Products, Services and BrandsProducts, Services and Brands
Products, Services and Brands
 
Marketing PPT 1.ppt
Marketing PPT 1.pptMarketing PPT 1.ppt
Marketing PPT 1.ppt
 
Product, Service and Branding Strategeis (MARKETING)
Product, Service and Branding Strategeis (MARKETING)Product, Service and Branding Strategeis (MARKETING)
Product, Service and Branding Strategeis (MARKETING)
 

Plus de Babasab Patil

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Babasab Patil
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Babasab Patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Babasab Patil
 
Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil Babasab Patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Babasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutterBabasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutterBabasab Patil
 

Plus de Babasab Patil (20)

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
 
Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil Brasil waterfall byy babasab patil
Brasil waterfall byy babasab patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 

Dernier

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 

Dernier (20)

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 

mkt notes

  • 1. Topic 5: Product, Services, and Branding Strategy 8
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Levels of Product and Services – cont’d Core benefit Or Service Packaging Features Design Brand Name Quality level Installation After-sale service warranty Delivery and Credit Augmented product Actual Product Core Product
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. TOPIC 7 – THE END