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CONTENT
Contents:
03	 The founder: Mr. Bahaa Fatairy
05	 About BR Communications
	 07	 Who We Are
	 09	 Our Goals
	 11	 Team Expertise
	 12	Awards
15	Services
	 16	 PR & Media
	 18	 Online & Offline Advertising
	 20	 Social Media Marketing
	 22	 Branding & Design
	 24	 Reputation Management
27	 Sector Coverage
28	 Client Coverage
01
BRCommunications
CompanyProfile,2016
ABOUT THE FOUNDER:
MR. BAHAA FATAIRY
Bahaa Fatairy is a seasoned PR & Marketing Executive with
over a decade of experience in the UAE and Regionally.
Bahaa founded BR Communications in December 2013 with
a view towards providing simplified, streamlined PR and
Communications services to clients throughout the MENA
region.
He credits his success to working with clients as partners
and understanding how to meet their needs in the capacity
of a full-service consultancy firm. Working with unique client
profiles is part and parcel of a crucial set of interpersonal
skills, and a challenge that Bahaa, who is a self-professed
risk-taker, enjoys.
Similarly, when it comes to managing the personalities of
his employees, he takes an equally open-minded approach.
He prefers being a leader as opposed to a traditional boss,
which motivates his team to take initiative and work in
tandem to build the company. With an enviable client list
and a tight-knit team, Bahaa’s long-term goal for BRCOMMS
is the creation of regional and international hubs, firmly
cementing the company’s position as a global success story.
Through a wide array of services including tailor-made
business and brand management, advertising, marketing,
PR and cutting-edge communications solutions, Bahaa
and his team have managed to make BRCOMMS a unique
platform for encouraging creativity and long-term business
planning for its clients.
ESTABLISHING
THE BOND
BETWEEN
COMPANY
&CUSTOMER
– Bahaa Fatairy:
Founder & MD, BR Communications
Life in itself is
risky, so it is
worthwhile to
take the risk and
follow your dreams
regardless of what
others tell you.
03
BRCommunications
CompanyProfile,2016
THE
PEOPLE
BETWEEN
THELINES
ABOUT BR COMMUNICATIONS
05
BRCommunications
CompanyProfile,2016
WHO WE ARE
BR Communications is a reputed Public Relations & Marketing Consultancy
based in UAE, offering creative campaign solutions to its clients.
We take pride in providing our clients with sound advice and valuable return
for their investment. Since our founding, we have worked tirelessly to leave
our mark on the marketing industry across the GCC and MENA region.
Apart from a background in international media, PR, marketing and
brand development, we achieved a feat in acquiring an award-winning
multinational creative team, with an experience of several years in PR,
digital marketing, advertising, brand development and media activities.
Building good relationships is what BRCOMMS aims to achieve through
the right channel, prime PR and marketing solutions, the finest services
and a team of highly qualified professional experts. We intent to benefit
local, regional and international companies in their desired needs.
At BRCOMMS, our goal is to be one of the leading fully integrated marketing
agencies in the UAE, GCC, and MENA regions. We aim to increase
awareness and explore new ways of connecting with our existing clients
and attainable target audience. By working closely with our connections
and affiliated partners across the US, Europe and Asia, BRCOMMS can
attend to your needs anywhere you are, globally.
WHENWORD
OFMOUTH
ISN’TENOUGH
07
BRCommunications
CompanyProfile,2016
WESTRIVE
TOCREATE
BONDS
OUR GOALS
Creating bonding relations is what BR Communications aims to achieve
through the right channel, the best consultancy solutions, the finest
services and a of experts. We aim to assist local, regional and international
companies in their communications needs.
BR Communications’ mission is to be one of the most rapidly growing
public relations, marketing and communications consultancies in the
region. We aim to increase awareness levels and explore new ways
of connecting with our existing clients and potential target audience,
including but not limited to government, semi-government, private and
media based firms, and local community groups.
09
08
BRCommunications
CompanyProfile,2016
WEARE
JUSTTHAT
GOOD
OUR EXPERTISE
We can handle your PR and marketing campaigns from
concept to delivery, thanks to the support of our highly
qualified and professional team of copywriters, social media
consultants, and PR marketing consultants.
We work to blend creative ideas with interactive design and
innovative technology so you stand out from the competition.
11
10
BRCommunications
CompanyProfile,2016
AWARDWINNING
AGENCY
IN THE PRESS...
BR Communications wins ‘Best New Business in 2014′ at
SME Stars of Business Awards
BR Communications FZE, a Dubai-based public relations,
marketing and design consultancy, has been named
the ‘Best New Business in 2014′ during the SME Stars of
Business Awards held on November 30 at the Madinat
Jumeirah in Dubai, UAE.
Bahaa Fatairy, Managing Director of BR Communications
FZE, said: “We are truly honoured to be recognised for this
category. Since launching our business in December 2013,
we have been striving to make a mark in the region’s highly
competitive communications and media industry. This award
definitely serves as motivation for us to continue doing our
best in delivering valued-added service to our clients.”
The SME Stars of Business Awards is an annual event
organised by CPI Media Group, recognising the most
outstanding small and medium enterprises (SMEs) in the
GCC region through 22 categories. The event highlights the
significant role that SMEs play in helping grease the wheels
of economic growth across the region.
In the UAE alone, the number of small and medium
businesses is estimated to be around 327,000 with total
revenue at USD234 billion.
“SMEs are undoubtedly the backbone of any nation’s
economy. And platforms such as the SME Stars of Business
Awards are ideal in celebrating the achievements of these
businesses, while also emphasising their contributions to
national and economic development,” said Fatairy.
Like many new startup ventures, BR Communications FZE is
a young company with a dynamic and highly skilled team of
media, design and communications professionals who have
extensive knowledge of the GCC market. From its office in
Dubai, the company serves several clients from a broad
spectrum of industries including finance, information and
communications technology, government services, as well
as events management and exhibitions, among others.
Source: AME Info
http://ameinfo.com/media-and-marketing/marketing/agencies/br-
communications-wins-best-new-business-2014-sme-stars-business-
awards/
13
12
BRCommunications
CompanyProfile,2016
WHATCAN
WEDOFOR
YOU?
OUR SERVICES
PR & Media Branding & Design
Online & Offline Advertising Reputation Management
Social Media Marketing
15
BRCommunications
CompanyProfile,2016
We crowd-source information and our skilled media
relations experts think about media holistically – building
great stories that resonate and reverberate beyond their
initial publication.
We believe that great brand storytelling and the ability to
consistently generate high-quality, highly relevant engaging
content can be a powerful differentiation for brands and
organizations. Memorable stories and shareable content
provide the connective power that brings people together
in this time of great change.
Our team of PR Executives, editors and Media Relations in
our creative newsroom aim to provide clients with an agile
and integrated platform for storytelling, for both planned
and real-time marketing.
The right message needs the right channel. Our strong
PR and media strategy includes developing your business’
media plan, packaging your message and delivering it to our
strong network of multi-platform media partners across the
Middle East and globally.
We work with you to understand your potentially targeted
audiences. Only after a clear case study of the demographics,
our PR and media solutions provides confidence in
positioning your brand as per your requirements, with
efficiency and high standards in mind.
We partner with clients to produce relevant content and
real-time creative assets that support traditional, hybrid,
social and owned strategies and align with longer-term
brand and corporate narratives.
PR & Media
Our PR and media groups around the world are made up
of former journalists and passionate media relations experts
from a wide variety of disciplines who can counsel clients.
GETYOUR
MESSAGE
ACROSS
17
16
BRCommunications
CompanyProfile,2016
Our advertising experts are one of the proficient teams
in providing services to its clients. As visual content is
increasingly important for communicating in the digital age,
advertising or data visualization tell stories through data
using the medium of effective, intelligent and transparent
graphic design.
Infographic advertising take complex ideas and statistics
and distill them down into digestible, often beautiful and
irresistible forms which can drive search results, encourage
sharing and provoke deeper levels of engagement. Today’s
stories are complex. We help tell them through words,
taglines, pictures, banners and interactive video content.
We provide successful advertising solutions that satisfies
the needs of the clients with utmost ease.
Basic techniques used in advertising remain the most
frequently employed. Our most basic online and offline
advertising techniques is simply showcasing your product,
service or brand name in an attractive light.
Online and Offline
Advertising
YOUR
BRAND
ENVISIONED
19
18
BRCommunications
CompanyProfile,2016
We take pride in creating social media campaigns and
corporate videos for our clients. Social media and digital
marketing has grown as an integral part of the marketing
and advertising blend for businesses.
We are famous for our high standards and skill in producing
creative social media campaigns. Our strategy, expertise
and deep understanding of trends, gives the required brand
mileage on this powerful platform.
Social media should be contextual and aligned with the
tenets of a brand and desired consumer experience- we
strive to make this a reality!
Social Media
Marketing
REACH
OUTTOYOUR
CUSTOMER
21
20
BRCommunications
CompanyProfile,2016
At BRCOMMS we continuously follow and probe evolving
trends in branding and design so that we have a deeper
understanding of the subject.
We believe that every brand has a personality that gets the
company recognition, we make that recognition reverberate.
Understanding the dynamics of a brand –what it stands for,
what needs it speaks to, its stability, vulnerability and idle
potential – is essential in a world of empowered consumers,
rapidly evolving markets and increasing transparency.
Leveraging our deep expertise in branding and marketing
strategy, we work with clients to understand and evolve
their businesses at key transition points.
We satisfy our clients with campaigns that echo their brand
voice and promote better customer engagement, helping
them to eventually bring more innovative products and
services to the marketplace. Branding is also a way of
leveraging an important company asset.
Your brand is your corporate reputation in a cut throat
environment. We can help you build, maintain or restore
public trust in your brand with our branding and design
ideas and strategies.
Our expertise in branding gives better ideas to our clients
to envision their target. we conduct rigorous quantitative
and qualitative research, optimization, brand audits and
strategic positioning that offer insight into what clients can
do to grow their businesses.
Branding & Design
SHOWWHAT
YOURBRAND
STANDSFOR
23
22
BRCommunications
CompanyProfile,2016
Our crisis communications team provides clients with rapid
and strategic responses through the life cycle of reputation
risk.
Reputation management in the current environment
requires companies to respond adeptly to a litany of
potentially dangerous issues and disruptions while staying
focused on their long-term growth and market goals.
Elements of our strong strategic reputation management
include:
•	 Establishing proper strategic-driven recommendations
	 that resonate with key stakeholders.
• Drafting compelling, rigorously-tested language that
	 articulates this positioning.
•	 Creating message content to regulate leaders around
	 consistent messaging.
•	 Executing communications programs which ensure that
	 executive positioning, internal communications,
	 stakeholder engagement and media relations all tell a
	 consistent story.
Reputation
Management
KEEPYOUR
HEAD
HELDHIGH
25
24
BRCommunications
CompanyProfile,2016
WITHEXPERIENCE
INAWIDERANGE
OFSECTORS
We have sufficient expereience
in the following sectors:
Governmental
Logistics
Real Estate
Semi-Governmental
Cosmetics
Marketing
I.T.
Recreation
E-commerce
Consumer Electronics
Automotive
Fashion
Retail
Aviation
Art
27
26
BRCommunications
CompanyProfile,2016
CLIENT
COVERAGE
29
28
BRCommunications
CompanyProfile,2016
BR Communications FZE
Tel: +971 44364240
Email: info@brcomms.com
Office 2203, Concord Tower
Dubai Media City, UAE
PO Box: 634337 – Dubai | UAE
linkedin.com/company/br-communications
twitter.com/brcommsfze
facebook.com/brcomms/
www.brcomms.com

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BRCOMMS - PR & Marketing Agency

  • 2. IT'SALL ABOUTTHE CONTENT Contents: 03 The founder: Mr. Bahaa Fatairy 05 About BR Communications 07 Who We Are 09 Our Goals 11 Team Expertise 12 Awards 15 Services 16 PR & Media 18 Online & Offline Advertising 20 Social Media Marketing 22 Branding & Design 24 Reputation Management 27 Sector Coverage 28 Client Coverage 01 BRCommunications CompanyProfile,2016
  • 3. ABOUT THE FOUNDER: MR. BAHAA FATAIRY Bahaa Fatairy is a seasoned PR & Marketing Executive with over a decade of experience in the UAE and Regionally. Bahaa founded BR Communications in December 2013 with a view towards providing simplified, streamlined PR and Communications services to clients throughout the MENA region. He credits his success to working with clients as partners and understanding how to meet their needs in the capacity of a full-service consultancy firm. Working with unique client profiles is part and parcel of a crucial set of interpersonal skills, and a challenge that Bahaa, who is a self-professed risk-taker, enjoys. Similarly, when it comes to managing the personalities of his employees, he takes an equally open-minded approach. He prefers being a leader as opposed to a traditional boss, which motivates his team to take initiative and work in tandem to build the company. With an enviable client list and a tight-knit team, Bahaa’s long-term goal for BRCOMMS is the creation of regional and international hubs, firmly cementing the company’s position as a global success story. Through a wide array of services including tailor-made business and brand management, advertising, marketing, PR and cutting-edge communications solutions, Bahaa and his team have managed to make BRCOMMS a unique platform for encouraging creativity and long-term business planning for its clients. ESTABLISHING THE BOND BETWEEN COMPANY &CUSTOMER – Bahaa Fatairy: Founder & MD, BR Communications Life in itself is risky, so it is worthwhile to take the risk and follow your dreams regardless of what others tell you. 03 BRCommunications CompanyProfile,2016
  • 5. WHO WE ARE BR Communications is a reputed Public Relations & Marketing Consultancy based in UAE, offering creative campaign solutions to its clients. We take pride in providing our clients with sound advice and valuable return for their investment. Since our founding, we have worked tirelessly to leave our mark on the marketing industry across the GCC and MENA region. Apart from a background in international media, PR, marketing and brand development, we achieved a feat in acquiring an award-winning multinational creative team, with an experience of several years in PR, digital marketing, advertising, brand development and media activities. Building good relationships is what BRCOMMS aims to achieve through the right channel, prime PR and marketing solutions, the finest services and a team of highly qualified professional experts. We intent to benefit local, regional and international companies in their desired needs. At BRCOMMS, our goal is to be one of the leading fully integrated marketing agencies in the UAE, GCC, and MENA regions. We aim to increase awareness and explore new ways of connecting with our existing clients and attainable target audience. By working closely with our connections and affiliated partners across the US, Europe and Asia, BRCOMMS can attend to your needs anywhere you are, globally. WHENWORD OFMOUTH ISN’TENOUGH 07 BRCommunications CompanyProfile,2016
  • 6. WESTRIVE TOCREATE BONDS OUR GOALS Creating bonding relations is what BR Communications aims to achieve through the right channel, the best consultancy solutions, the finest services and a of experts. We aim to assist local, regional and international companies in their communications needs. BR Communications’ mission is to be one of the most rapidly growing public relations, marketing and communications consultancies in the region. We aim to increase awareness levels and explore new ways of connecting with our existing clients and potential target audience, including but not limited to government, semi-government, private and media based firms, and local community groups. 09 08 BRCommunications CompanyProfile,2016
  • 7. WEARE JUSTTHAT GOOD OUR EXPERTISE We can handle your PR and marketing campaigns from concept to delivery, thanks to the support of our highly qualified and professional team of copywriters, social media consultants, and PR marketing consultants. We work to blend creative ideas with interactive design and innovative technology so you stand out from the competition. 11 10 BRCommunications CompanyProfile,2016
  • 8. AWARDWINNING AGENCY IN THE PRESS... BR Communications wins ‘Best New Business in 2014′ at SME Stars of Business Awards BR Communications FZE, a Dubai-based public relations, marketing and design consultancy, has been named the ‘Best New Business in 2014′ during the SME Stars of Business Awards held on November 30 at the Madinat Jumeirah in Dubai, UAE. Bahaa Fatairy, Managing Director of BR Communications FZE, said: “We are truly honoured to be recognised for this category. Since launching our business in December 2013, we have been striving to make a mark in the region’s highly competitive communications and media industry. This award definitely serves as motivation for us to continue doing our best in delivering valued-added service to our clients.” The SME Stars of Business Awards is an annual event organised by CPI Media Group, recognising the most outstanding small and medium enterprises (SMEs) in the GCC region through 22 categories. The event highlights the significant role that SMEs play in helping grease the wheels of economic growth across the region. In the UAE alone, the number of small and medium businesses is estimated to be around 327,000 with total revenue at USD234 billion. “SMEs are undoubtedly the backbone of any nation’s economy. And platforms such as the SME Stars of Business Awards are ideal in celebrating the achievements of these businesses, while also emphasising their contributions to national and economic development,” said Fatairy. Like many new startup ventures, BR Communications FZE is a young company with a dynamic and highly skilled team of media, design and communications professionals who have extensive knowledge of the GCC market. From its office in Dubai, the company serves several clients from a broad spectrum of industries including finance, information and communications technology, government services, as well as events management and exhibitions, among others. Source: AME Info http://ameinfo.com/media-and-marketing/marketing/agencies/br- communications-wins-best-new-business-2014-sme-stars-business- awards/ 13 12 BRCommunications CompanyProfile,2016
  • 9. WHATCAN WEDOFOR YOU? OUR SERVICES PR & Media Branding & Design Online & Offline Advertising Reputation Management Social Media Marketing 15 BRCommunications CompanyProfile,2016
  • 10. We crowd-source information and our skilled media relations experts think about media holistically – building great stories that resonate and reverberate beyond their initial publication. We believe that great brand storytelling and the ability to consistently generate high-quality, highly relevant engaging content can be a powerful differentiation for brands and organizations. Memorable stories and shareable content provide the connective power that brings people together in this time of great change. Our team of PR Executives, editors and Media Relations in our creative newsroom aim to provide clients with an agile and integrated platform for storytelling, for both planned and real-time marketing. The right message needs the right channel. Our strong PR and media strategy includes developing your business’ media plan, packaging your message and delivering it to our strong network of multi-platform media partners across the Middle East and globally. We work with you to understand your potentially targeted audiences. Only after a clear case study of the demographics, our PR and media solutions provides confidence in positioning your brand as per your requirements, with efficiency and high standards in mind. We partner with clients to produce relevant content and real-time creative assets that support traditional, hybrid, social and owned strategies and align with longer-term brand and corporate narratives. PR & Media Our PR and media groups around the world are made up of former journalists and passionate media relations experts from a wide variety of disciplines who can counsel clients. GETYOUR MESSAGE ACROSS 17 16 BRCommunications CompanyProfile,2016
  • 11. Our advertising experts are one of the proficient teams in providing services to its clients. As visual content is increasingly important for communicating in the digital age, advertising or data visualization tell stories through data using the medium of effective, intelligent and transparent graphic design. Infographic advertising take complex ideas and statistics and distill them down into digestible, often beautiful and irresistible forms which can drive search results, encourage sharing and provoke deeper levels of engagement. Today’s stories are complex. We help tell them through words, taglines, pictures, banners and interactive video content. We provide successful advertising solutions that satisfies the needs of the clients with utmost ease. Basic techniques used in advertising remain the most frequently employed. Our most basic online and offline advertising techniques is simply showcasing your product, service or brand name in an attractive light. Online and Offline Advertising YOUR BRAND ENVISIONED 19 18 BRCommunications CompanyProfile,2016
  • 12. We take pride in creating social media campaigns and corporate videos for our clients. Social media and digital marketing has grown as an integral part of the marketing and advertising blend for businesses. We are famous for our high standards and skill in producing creative social media campaigns. Our strategy, expertise and deep understanding of trends, gives the required brand mileage on this powerful platform. Social media should be contextual and aligned with the tenets of a brand and desired consumer experience- we strive to make this a reality! Social Media Marketing REACH OUTTOYOUR CUSTOMER 21 20 BRCommunications CompanyProfile,2016
  • 13. At BRCOMMS we continuously follow and probe evolving trends in branding and design so that we have a deeper understanding of the subject. We believe that every brand has a personality that gets the company recognition, we make that recognition reverberate. Understanding the dynamics of a brand –what it stands for, what needs it speaks to, its stability, vulnerability and idle potential – is essential in a world of empowered consumers, rapidly evolving markets and increasing transparency. Leveraging our deep expertise in branding and marketing strategy, we work with clients to understand and evolve their businesses at key transition points. We satisfy our clients with campaigns that echo their brand voice and promote better customer engagement, helping them to eventually bring more innovative products and services to the marketplace. Branding is also a way of leveraging an important company asset. Your brand is your corporate reputation in a cut throat environment. We can help you build, maintain or restore public trust in your brand with our branding and design ideas and strategies. Our expertise in branding gives better ideas to our clients to envision their target. we conduct rigorous quantitative and qualitative research, optimization, brand audits and strategic positioning that offer insight into what clients can do to grow their businesses. Branding & Design SHOWWHAT YOURBRAND STANDSFOR 23 22 BRCommunications CompanyProfile,2016
  • 14. Our crisis communications team provides clients with rapid and strategic responses through the life cycle of reputation risk. Reputation management in the current environment requires companies to respond adeptly to a litany of potentially dangerous issues and disruptions while staying focused on their long-term growth and market goals. Elements of our strong strategic reputation management include: • Establishing proper strategic-driven recommendations that resonate with key stakeholders. • Drafting compelling, rigorously-tested language that articulates this positioning. • Creating message content to regulate leaders around consistent messaging. • Executing communications programs which ensure that executive positioning, internal communications, stakeholder engagement and media relations all tell a consistent story. Reputation Management KEEPYOUR HEAD HELDHIGH 25 24 BRCommunications CompanyProfile,2016
  • 15. WITHEXPERIENCE INAWIDERANGE OFSECTORS We have sufficient expereience in the following sectors: Governmental Logistics Real Estate Semi-Governmental Cosmetics Marketing I.T. Recreation E-commerce Consumer Electronics Automotive Fashion Retail Aviation Art 27 26 BRCommunications CompanyProfile,2016
  • 17. BR Communications FZE Tel: +971 44364240 Email: info@brcomms.com Office 2203, Concord Tower Dubai Media City, UAE PO Box: 634337 – Dubai | UAE linkedin.com/company/br-communications twitter.com/brcommsfze facebook.com/brcomms/ www.brcomms.com