Lang ACS Mobile An App in Adolescence
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This presentation was provided by Jeff Lang of ACS during the NISO webinar, Innovative Tools and Apps: What's Hot, held on Wednesday, June 6, 2018.
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Lang ACS Mobile An App in Adolescence
- 1. ACS Mobile: An App in Adolescence Presented to NISO Innovative Tools and Apps: What’s Hot on June 6th, 2018 Jeff Lang, Asst. Dir. Platform Development, ACS Publications
- 2. ACS Publications Delivery Platform ACS Journals • 1M+ original research articles • 53 Journals across chemistry and allied fields + ACS Legacy Archive from 1879-1995 ACS eBooks • 1,500 titles, 30,000 chapters • ACS Style Guide Online, free to subscribers to the All Publications and Academic Core Plus packages • ACS Reagent Chemicals Online Chemical & Engineering News • Flagship magazine of ACS • C&EN Archives (1923 – 2014) • C&EN Global Edition
- 3. ACS Mobile - Use Case • One combined list of your favorite ACS journals. • Newest articles ASAP (As Soon As Publishable). • Read abstracts, save to favorites and share. Image use with permission - https://www.maxpixel.net/Lady-Phone-Female-Young-African-Woman-Black-1889401
- 4. ACS Mobile, Then Launched • On iOS, May 2010 • On Android, March 2011 Originally priced at $4.99(!), but made free in January 2012 Recognized as “Best New eProduct in Physical Sciences and Mathematics” and “Best New eProduct/Innovation in ePublishing” by PSP/AAP.
- 5. ACS Mobile, Then 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 ACS Mobile Abstract Views Android Version Launch March 2011 ACS Mobile App Free January 2012
- 6. ACS Mobile, Now • Same use case and functionality • Updated for 64bit, new APIs and design aesthetic (September 2017) • ACS2Go mobile website and ACS Central Science App also available
- 7. ACS Mobile, Now 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 ACS Mobile Abstract Views Peek Usage in 2013
- 8. Then & Now 0 100000 200000 300000 400000 500000 600000 700000 800000 900000 1000000 iOS Installs (Cumulative) YTD Abstract Views Jun-13 Jun-17
- 9. Updates Are Risky • A quick update that wasn’t so quick • Unclear whether low ratings affect new installs or usage
- 10. The Future? • Article reading • Notification badges • New content types (community updates, conferences, etc.) • Personalized recommendations
- 11. ACS Mobile: An App in Adolescence Presented to NISO Innovative Tools and Apps: What’s Hot on June 6th, 2018 Jeff Lang, Asst. Dir. Platform Development, ACS Publications