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Patron-Driven
 Acquisition
      Peter Spitzform
      March 9, 2011

   Collection Development Librarian
       Peter.spitzform@uvm.edu
             802-656-2632
Collection Development
             Strategies
•  Traditional Collection Development
   involves Just in Case Purchasing: Buy
   Books in Case of future need
•  Done by Selector Librarians, Vendor
   Profiles, Faculty Selectors, Other “Experts”
   in Subject Selection
Collection Development
             Strategies
•  Libraries Now Explore Just in Time
   Collecting
•  Patron-Driven Acquisition
  –  Print on Demand
  –  Order on Demand
  –  E-book Purchase Only at Behest of Patron
     Need
Why PDA? Why Now In Particular?

 Usage, Usage, Usage!

 •  The Pittsburgh Study from 1973 (Allen Kent) showed that
    40% of books at U of Pittsburgh did not circulate even after
    7 years on shelf
 •  Studies ever since show the same pattern
 •  UVM usage study in 2006 showed (surprise!) 40% of books
    did not circulate
Late Breaking: Cornell Usage Study
          Results are In
 •  55% of all Cornell’s books published since 1990 never
    circulated

 •  Even accounting for foreign language books, 40% of books
    in English published since 1990 have never circulated.

          Source: http://staffweb.library.cornell.edu/system/files/
                CollectionUsageTF_ReportFinal11-22-10.pdf
Money Appears Not to Grow on
          Trees

                n/
The University of Vermont Weighed
    Options. How to Proceed?
 The Year was 2007…

 •  Print On Demand would require:
    –  Electronic files of books
    –  High resolution, high speed printing
    –  If printed outside library, uniting printed book with patron

 •  E-books Chosen by Patrons would require
    –  That such a model existed in a viable way
    –  Most available e-books still only available via just-in-case model
    –  Not a great reception of NetLibrary’s initial product
Order on Demand for Print Books
           With YBP
YBP Agrees to Partner with UVM for Pilot of OOD

They Invent Methods and Procedures to Enable UVM Libraries to:

•  Load MARC Records into Voyager for Books We Don’t Yet
   Own From Three Major Publishers Based on Slips
    –  Wiley
    –  Palgrave Macmillan
    –  Oxford University Press
•  Enable Us to Rush-Order Titles from YBP (or Other Sources)
•  Goal: To Get Book into Patron’s Hands 3 Working Days from Order
Our Findings So Far:
            Numbers of Books

•  Total number of books ordered On Demand since inception
   (12/07): 1,536

•  Number of books we would have received on YBP Profile:

•  Number of books NOT received automatically:

•  Shelf space not used because books from 3 pubs. not ordered:
Our Findings So Far, Cont.
              Usage


•  Average circulation of books ordered On Demand since inception:
   2.0

•  Average circulation of books received over same period in the
   traditional way (“just in case”): 1.18
Our Findings So Far, Cont.
            The Money


•  Money we spent on Order on Demand since inception: $ 96,797.41

•  Money we would have spent if no Order on Demand:

•  Money available to purchase other resources because of OOD:
The Next Chapter: PDA for E-Books
 Intensive commitment from YBP and EBL (Ebook Library) to
    create the means to integrate PDA with our Profile

 My Ideal:
 •  Provide records for ebooks whenever available.
 •  Continue to load records for print books when ebooks not available
 •  De-duplicate records so only one record, either for print or ebook
 •  Patron triggers short-term loan or purchase for ebooks
 •  Patron continues to rush-order print when no ebook
PDA Pilot for E-books Started
           Feb 18, 2011
From YBP:

•  YBP provides records for ebooks for our same 3 publishers (Wiley,
   Palgrave Macmillan, Oxford) used in Order on Demand project
   whenever they are available

•  Continue to provide records for print titles when ebooks are not
   published simultaneously with print

Billing goes through YBP, so financial workflow is largely unchanged
PDA Pilot for E-books Started
       Feb 18, 2011, cont.
From EBL:

•  Direct links from records to full-text ebooks for Wiley, Palgrave
   Macmillan, Oxford (when available)

•  All functionality of EBL’s platform, seamless authentication with our
   EZProxy, Shibboleth

•  Marketing materials to help patrons negotiate new ebook system

•  They pass billing through YBP
PDA Pilot for E-books
             The Story So Far
•  90 Sessions looking at ebooks

•  8 short-term loans

•  0 automatic purchases (3rd click triggers purchase)

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NISO Webinar: Patrons, ILL, and Acquisitions

  • 1. Patron-Driven Acquisition Peter Spitzform March 9, 2011 Collection Development Librarian Peter.spitzform@uvm.edu 802-656-2632
  • 2. Collection Development Strategies •  Traditional Collection Development involves Just in Case Purchasing: Buy Books in Case of future need •  Done by Selector Librarians, Vendor Profiles, Faculty Selectors, Other “Experts” in Subject Selection
  • 3. Collection Development Strategies •  Libraries Now Explore Just in Time Collecting •  Patron-Driven Acquisition –  Print on Demand –  Order on Demand –  E-book Purchase Only at Behest of Patron Need
  • 4. Why PDA? Why Now In Particular? Usage, Usage, Usage! •  The Pittsburgh Study from 1973 (Allen Kent) showed that 40% of books at U of Pittsburgh did not circulate even after 7 years on shelf •  Studies ever since show the same pattern •  UVM usage study in 2006 showed (surprise!) 40% of books did not circulate
  • 5. Late Breaking: Cornell Usage Study Results are In •  55% of all Cornell’s books published since 1990 never circulated •  Even accounting for foreign language books, 40% of books in English published since 1990 have never circulated. Source: http://staffweb.library.cornell.edu/system/files/ CollectionUsageTF_ReportFinal11-22-10.pdf
  • 6. Money Appears Not to Grow on Trees n/
  • 7. The University of Vermont Weighed Options. How to Proceed? The Year was 2007… •  Print On Demand would require: –  Electronic files of books –  High resolution, high speed printing –  If printed outside library, uniting printed book with patron •  E-books Chosen by Patrons would require –  That such a model existed in a viable way –  Most available e-books still only available via just-in-case model –  Not a great reception of NetLibrary’s initial product
  • 8. Order on Demand for Print Books With YBP YBP Agrees to Partner with UVM for Pilot of OOD They Invent Methods and Procedures to Enable UVM Libraries to: •  Load MARC Records into Voyager for Books We Don’t Yet Own From Three Major Publishers Based on Slips –  Wiley –  Palgrave Macmillan –  Oxford University Press •  Enable Us to Rush-Order Titles from YBP (or Other Sources) •  Goal: To Get Book into Patron’s Hands 3 Working Days from Order
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  • 14. Our Findings So Far: Numbers of Books •  Total number of books ordered On Demand since inception (12/07): 1,536 •  Number of books we would have received on YBP Profile: •  Number of books NOT received automatically: •  Shelf space not used because books from 3 pubs. not ordered:
  • 15. Our Findings So Far, Cont. Usage •  Average circulation of books ordered On Demand since inception: 2.0 •  Average circulation of books received over same period in the traditional way (“just in case”): 1.18
  • 16. Our Findings So Far, Cont. The Money •  Money we spent on Order on Demand since inception: $ 96,797.41 •  Money we would have spent if no Order on Demand: •  Money available to purchase other resources because of OOD:
  • 17. The Next Chapter: PDA for E-Books Intensive commitment from YBP and EBL (Ebook Library) to create the means to integrate PDA with our Profile My Ideal: •  Provide records for ebooks whenever available. •  Continue to load records for print books when ebooks not available •  De-duplicate records so only one record, either for print or ebook •  Patron triggers short-term loan or purchase for ebooks •  Patron continues to rush-order print when no ebook
  • 18. PDA Pilot for E-books Started Feb 18, 2011 From YBP: •  YBP provides records for ebooks for our same 3 publishers (Wiley, Palgrave Macmillan, Oxford) used in Order on Demand project whenever they are available •  Continue to provide records for print titles when ebooks are not published simultaneously with print Billing goes through YBP, so financial workflow is largely unchanged
  • 19. PDA Pilot for E-books Started Feb 18, 2011, cont. From EBL: •  Direct links from records to full-text ebooks for Wiley, Palgrave Macmillan, Oxford (when available) •  All functionality of EBL’s platform, seamless authentication with our EZProxy, Shibboleth •  Marketing materials to help patrons negotiate new ebook system •  They pass billing through YBP
  • 20. PDA Pilot for E-books The Story So Far •  90 Sessions looking at ebooks •  8 short-term loans •  0 automatic purchases (3rd click triggers purchase)