6. NWS on Social Media
285,000
followers
1,000,000
likes
257,000
video views
7. How NWS uses social media
• Share weather information
• Engage and interact with our fans and followers
• Gather information on local weather
• Encourage preparedness for hazardous weather
• Educate people about the weather
15. Benefits of Social Media
in Weather Events
- Reach a lot of people fast
- Reach beyond your usual customers
- Access a large observation network
16. Twitter Tornado Drill Review
March 6, 2013
Drill message tweeted by @NWSNorman
at 523 PM using the
#twittertwister hashtag
17. TOTAL RETWEETS
239
40% (99) in the first 5 minutes
64% (154) in the first 10 minutes
TOTAL POTENTIAL REACH
99,862
57% (56195) in the first 5 minutes
76% (74938) in the first 10 minutes
18. Facebook Tornado Drill Review
March 6, 2013
Drill message posted at 523 PM
on NWS Norman
Facebook Page
19. Facebook Tornado Drill Review
March 6, 2013
In the first 20 minutes…
• 20,448 people had seen the message
• 4112 of them got it directly from us
• 16,558 saw it because someone shared
• 554 likes
• 164 comments
• 515 shares
In the first 2 hours…
• 119,872 people had seen the message
• 8704 of them got it directly from us
• 112,192 saw it because someone shared
• 2057 likes
• 519 comments
• 1595 shares
Majority saw because of Share or Like
119,000 Saw the message…8700 directly got it
20. Access a large observation network
Have to use some caution
21. Challenges of Social Media
in Weather Events
- Competing/conflicting messages
- Workload can be a big factor
- Information sources are unknown
22. Confusing and Conflicting Information
Very easy for anyone to
create and share official
looking weather
forecast and outlook
graphics
27. Virtual Operations Support Teams
• Trusted agents (volunteers) who lend support
via the Internet
• Monitor social media
• Gather and filter data for the NWS/EM
• Relay important information immediately
• Archive/record data as needed