Intro to Design Thinking and How Design Thinking Transformed Airbnb

1. DesignThinking

2. Viability
Feasibility
Desirability
Innovation
Start here à

3. DesignThinkingisaprocessforcreativeproblemsolving

4. Empathize
Discovertherealissuesthatneedtoberesolvedbylisteningand
tryingtounderstandyourclient’sproblem.

5. DEFINE
Reframetheproblemand
trytoenvisionwhata
solutionwouldmean

6. IDEATE
Beyondbasicbrainstorms

7. PROTOTYPE
Buildamodel,makealayout,createaplanandtestideasandfind
outwhatsolutionsmightwork.

8. TEST
Testtheidea,listentofeedbackandseewhatworks
andwhatdoesn’t

9. HowDesignThinkingTransformedAirbnb

10. TransformingInvisibleProblems…IntoInnovation

11. Gotoeveryhost’splaceandtakequalitypicsfor
them? Andmaybestayoverthereandtalktothem
andgetvaluable personalfeedback.
TraveltoNewYork,rentacamera,spendsometime
withcustomerslistingproperties
Theygavethemselvespermissiontoexperimentwith
non-scalablechanges
Noticedthepoorofphotosuploaded
Theymakethechangesbasedon
sessionsofideationandexperience

12. Airbnbputsallemployeeintheshoesofatraveler whoare
theusersoftheproduct.
Everyemployeetakesatripintheirfirstorsecondweek
inthecompanyandthentheydocumentit

13. The simple change froma
star toaheartincreased
engagementby over 30%.
letpeople be pirates,ship
stuff and try newthings.
Airbnb teamoften starts
with acreative
hypothesis,
implementsachange,
reviews howitimpacts
the businessand then
repeats thatprocess.

14. Thankyou!

15. • https://www.designbetter.co/design-thinking/
• https://hbr.org/2015/09/design-thinking-comes-of-age
• http://innovationtoolbox.org/
• http://mitsloan.mit.edu/newsroom/articles/design-
thinking-explained/
• http://www.innovationmanagement.se/imtool-
articles/4-key-questions-that-drive-the-design-
thinking-process/
Books
Resources