The document discusses unified ethics and values frameworks as well as ISO 26000 social responsibility standards. It describes how unified ethics can empower ethical decision making, promote ethical behavior, and increase profitability. ISO 26000 aims to provide guidance for organizations to operate responsibly by understanding social responsibility, engaging stakeholders, addressing core subjects, and integrating social responsibility organization-wide. Effective communication is also emphasized as a way to enhance accountability, transparency, and reputation.

1. Unified Ethics and Values
ISO 26000 Social Responsibility Standards

2. Unified Ethics and Values
 Empowers ethical decision-making
 Mirrors reflect positively
 Uses best practices to avoid problems
 Creates consistent company policy
 Promotes ethical behavior
 Increases profitability

3. Unified Ethics and Values
 Fairness
 Distribution of Benefits and Burdens
 Consistency
 Treat people the same
 Common Good
 Shared pursuit of values and goals
 Individuals bound to good of the whole
 Advances the common good

4. ISO 26000
 Understanding Social Responsibility
 Principles of Social Responsibility
 90 Countries – 40 International Orgs
 Performance in Relation to Society

5. Social Responsibility
 Recognizing & Engaging Stakeholders
 Guidance on Core Subjects
 Guidance on Integrating Organization
 Determining Significance
 Setting Direction
 Raising Awareness & Building
Competency

6. Roll of Communication
 Accountability & Transparency
 Create Dialog with Stakeholders
 Disclosure of Information
 Responding to Interests of Stakeholders
 Strategies and Objectives
 Impact of Change
 Engage and Motivate Employees
 Compare with Peer Organizations
 Enhance Reputation

7. Characteristics of Information
 Complete
 Understandable
 Responsive
 Accurate
 Balanced
 Timely
 Accessible

8. Communication Types
 Meetings
 Conversations
 Specific Issues
 Management
 Employees
 Dialog
 Internal Review
 Procurement Specs
 Emergencies
 Product-related
 Peer Organizations
 Advertisements
 Public Inquiries
 Public Reporting

9. References
 Stone, Brett A,
Corporate social responsibility and institutional investment;
Business and Society; Mar 2001
 Kreie, Jennifer, Making ethical decisions; Association for
Computing Machinery. Communications of the ACM; Dec 2000
 Elder, Linda, Critical thinking: Teaching the foundations of ethical
reasoning; Journal of Developmental Education; Spring 1999
 Seidenberg, Ivan, Ethics as a competitive edge., Business &
Society Review, Vol. 104, Issue 3
 Pruzan, Peter, The question of organizational consciousness: Can
organizations have values, virtues and visions?; Journal of
Business Ethics ; Feb 2001
 International Organization for Standardization, ISO 26000, ISO.org,
November, 2010

10. References
 Stone, Brett A,
Corporate social responsibility and institutional investment;
Business and Society; Mar 2001
 Kreie, Jennifer, Making ethical decisions; Association for
Computing Machinery. Communications of the ACM; Dec 2000
 Elder, Linda, Critical thinking: Teaching the foundations of ethical
reasoning; Journal of Developmental Education; Spring 1999
 Seidenberg, Ivan, Ethics as a competitive edge., Business &
Society Review, Vol. 104, Issue 3
 Pruzan, Peter, The question of organizational consciousness: Can
organizations have values, virtues and visions?; Journal of
Business Ethics ; Feb 2001
 International Organization for Standardization, ISO 26000, ISO.org,
November, 2010