This webinar talks about 7 innovative ways in which brands can leverage beacons to ramp up their marketing strategy in 2016. Also contains examples of some of the best iBeacon campaigns of 2015.

1. 7 Ways Brands can use
Beacon Tech to Make it Big in
2016
Perry Nunes
Marketing Associate
MobStac
Beaconstac Webinar
January 2016Neha Mallik
Senior Marketer
MobStac

2. • Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
What are beacons?

3. Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the
device’s proximity to the beacon
How beacons work

4. • Why beacons are huge right NOW
• Busting some common myths around beacons
• How brands can make the most of beacons in 2016
• Best iBeacon campaigns of 2015
• Dos and Don’ts for iBeacon Campaigns
Today’s Webinar

5. (1) 85% of Top 100 retailers are planning to invest in beacons in 2016
Why Beacons are huge right NOW

6. (2) Beacons will drive $44 Billion in retail sales this year, up from $4
billion in 2015
Why Beacons are huge right NOW

7. (3) Beacons have lead to an 8% increase in store visits at offline stores,
via retargeting
Why Beacons are huge right NOW

8. (4) 89% of consumers are willing to share their personal information in
exchange for more targeted content
Why Beacons are huge right NOW

10. Myth 1: All content lives in the beacon
Busting some common myths around beacons
• Beacons can only broadcast identifiers (UUID+ Major Number + Minor
Number) that can be received by smartphones

11. Busting some common myths around beacons
• Smartphones then detect the beacon’s serial number and trigger a set of
actions based on the corresponding installed app
Myth 1: All content lives in the beacon

12. • Beacons cannot track consumers without taking permission to access location
services on their phone
Busting some common myths around beacons
Myth 2: Beacons can collect information without the user’s consent

13. • Beacon range is dependent on the battery that powers them
• Typical range of beacons that run on AA batteries – 50 to 120 ft
• Range of smartphones or tablets when made to act as beacons – 150 to 200 ft
Busting some common myths around beacons
Myth 3: Beacons provide infinite range

14. • Beacon signal strength is roughly correlated with distance
• However, beyond 10 to 20 ft, this correlation breaks down as signal strength
drops off exponentially
Busting some common myths around beacons
Myth 4: Beacons can pinpoint location data with precise accuracy

15. • 1.6 Billion coupons are set to be delivered annually to customers via
iBeacon technology by 2020
• With every other beacon message, marketers risk a 313% drop in app
usage
How Brands can Make the Most of Beacons
1. Find the perfect balance between push and pull with coupons

16. • Chow Tai Fook deployed beacons across 237 stores to push coupons
via WeChat app
• Saw a redemption rate of 59% with an avg. ‘shake’ per person of 4.76
How Brands can Make the Most of Beacons
1. Find the perfect balance between push and pull with coupons

17. • Year 2016 will see 210% growth in total value of mobile payments up to
$27.05 Billion from $8.71 Billion in 2015
How Brands can Make the Most of Beacons
2. Provide for faster checkouts with beacons

18. • Danske Bank partnered with GoAppified and Netclearance Systems to
integrate beacons with their MobilePay app
• Enabled proximity payments for more than 3 million users in Denmark
How Brands can Make the Most of Beacons
2. Provide for faster checkouts with beacons

19. • 61% of brands reported that repeat customers drive more than half their
revenue, rather than new ones
• Wisely, an app that links a restaurant’s staff to its guests via beacons
How Brands can Make the Most of Beacons
3. Provide for seamless customer loyalty using beacons

20. • App alerts staff about a guest’s arrival and also informs them about
his/her dining preferences, visit history etc.
How Brands can Make the Most of Beacons
3. Provide for seamless customer loyalty using beacons

21. • Customers can earn loyalty levels like silver, gold & platinum to claim
unique rewards like flash deals, 1 on 1 tasting sessions etc.
How Brands can Make the Most of Beacons
3. Provide for seamless customer loyalty using beacons

22. • Retail adoption of gamification strategy is expected to rise up by 181% in
the next 5 years
How Brands can Make the Most of Beacons
4. Gamify to drive brand awareness and enhance customer engagement

23. • New York bars used beacons to gamify pub crawl via the Beacon Crawl app
• Users were rewarded for ordering food, sharing content on social media etc.
How Brands can Make the Most of Beacons
4. Gamify to drive brand awareness and enhance customer engagement

24. • Utilize the obvious synergy between dating apps and nightlife venues
• Blinq alerts users in real-time, if singles that fit their criteria are in the same
location, via the InstaConnect feature
How Brands can Make the Most of Beacons
5. Connect users passively at the right time and right place via beacons

25. • The HotSpot feature lists out the bars and clubs that are trending based on
distance to the venues, activity at the venue etc.
How Brands can Make the Most of Beacons
5. Connect users passively at the right time and right place via beacons

26. • Gain solid understanding of the metrics involved in data-driven decision
making
• Sail Amsterdam 2015 used beacons to gain insights on visitor distribution,
popular routes etc.
How Brands can Make the Most of Beacons
6. Leverage analytics to understand the needs and interests of your customers

27. • Helped them understand their visitors and make improvements to offer a
better experience
How Brands can Make the Most of Beacons
6. Leverage analytics to understand the needs and interests of your customers

28. • Allows brands to match their target audience with the right message at the
right place at the right time
• Diageo partnered with London pubs to run a OOH Pimm’s campaign at
transport hubs
How Brands can Make the Most of Beacons
7. Integrate with digital signage for impactful brand advertising

29. • Leveraged beacon network at pubs to measure the rush and coupled it with
weather information to direct people to nearby spaces for a drink
How Brands can Make the Most of Beacons
7. Integrate with digital signage for impactful brand advertising

30. • Fans who shared the beacon content on their WeChat/Weibo profiles were
entered into a prize draw
• Generated a huge social buzz and drove viewership of content over 8M
Best iBeacon Campaigns of 2015
1. Real Madrid used beacons to target fans on social media during China Tour

31. • During 9/11 show at Wrigley Field, Zac Brown Band used beacons to ask fans
to support Warriors to Summits via the ZBB Live App
Best iBeacon Campaigns of 2015
2. Zac Brown Band used beacons to engage concert goers with contextual
content

32. • Run a beacon pilot before going
live
• Seek consent before accessing
user information
• Set a threshold time to for
messages to be triggered via app
• Use beacons only to sell to
customers
• Bombard customers with
irrelevant offers
• Keep customer data in different
silos
Dos and Don’ts for iBeacon Campaigns

33. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support

34. Questions?
ravi@beaconstac.com
@beaconstac
http://www.beaconstac.com