Romancing the Media: What's Your Story?
18 Jul 2011•0 j'aime•274 vues
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Romancing the Media: What's Your Story?
- 19. 1,601 newspapers
Notes de l'éditeur
- The media has to have a story to tell. What's the difference between the coolest brand of this decade and this (a portable hard drive)?
- What Steve Jobs did technologically is not revolutionary but he had a vision.A lot of people make hard drives. Technically there are other smaller, more advanced hard drives with more capacity and better efficiency. Steve Jobs insight was that this isn't technology, this is your life. You want this because it is your life.
- 50 Cent isn't the best rapper in the world. Not the most incredibly lyricist, not the most spectacular stage performer. What he has is a story... What's you're story? In 3 groups, come up with a story for Young Kof.
- Surprisingly, the audience don't automatically get your vision... I know, right? It doesn't just click with them – the months and years of developing my sound. The different snare drums and riffs that I've tried to get this song perfect. And for the listener it is happening now! Right now. More than ever, the right now experience is so important. Everything is instant. So spending five years on your album doesn't impress anyone any more – unless you recorded it in the Amazon with a rare tribe of indigenous people who only use mud and bark to create a high-pitched instrument which according to tradition can only be sounded once every seventy years...
- I had a friend called Israel who always used to ask me – hey Bernard, what's your story? We're going to develop our story – together.
- (session in groups of 3 – tell me your testimony. Why should listening your CD have an impact or an influence on my life. Is it your talent (X Factor), is it your experience (Shot 9 times) I'm not a business man, I'm a BUSINESS, man.The importance of personal branding for media. The balance is keep the story and product because the sweeter the story...