2. “If you work just for money,
you’ll never make it. But
if you love what you are
doing, and always put the
customer first, success
will be yours.”
– Ray Kroc, McDonald’s
3. That’s why we deliver marketing solutions that help
you drive brand awareness, improve customer and partner
engagement, and reach your bottom line goals faster.
WebbMason’s integrated marketing solutions accelerate
your organization’s ability to attract, convert and retain
customers, donors, association members, partners,
event attendees – any target audience that’s critical
to your success.
Our results are measurable, cost-efficient, and designed
to help you win. Because your success is what drives
our success.
To WebbMason, Your Success Is Everything
1
4. In 1989 WebbMason opened its doors as a print
distribution company in Baltimore: two founders,
one admin, 500 square feet of office space.
We’ve grown substantially.
Today our 300+ employees occupy more than
250,000 square feet of space in offices and
warehouses spread across the US. We operate
our own commercial printing facility and partner
with hundreds of best-in-class firms to deliver
quality products and services to clients who
span the globe.
One thing hasn’t changed: our customers come
first. Their needs drive the continued expansion of
our product and service mix with innovative solutions
that make it easy for them to integrate print,
promotional items, web, social, video, retail displays,
and more, in ways that maximize impact and results.
For more than 20 years, we have helped marketing
leaders make money, procurement officers save it,
and business owners reach their bottom-line goals.
That will never change.
Speaking of Our Success
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Offices serving:
Baltimore, MD
Atlanta, GA
Bentonville, AR
Boston, MA
Buffalo, NY
Charlotte, SC
Chicago, IL
Dallas, TX
Denver, CO
Fort Worth, TX
Houston, TX
McKinney, TX
Nashville, TN
New York, NY
Philadelphia, PA
Pittsburgh, PA
Richmond, VA
St. Louis, MO
Shelbyville, TN
Tampa, FL
Washington, DC
2
5. 3
“ WebbMason’s success
doesn’t come from
selling products. It comes
from solving customers’
business problems.”
– Warner Mason, WebbMason
6. .................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................
.................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................
89 90 91 92 93 94 95 96 97 98 99 00
Timeline: WebbMason in Context
1989
WebbMason opens
in Baltimore; $969,000
in revenue
1990
Xerox unveils DocuTech
digital printer
1995
Digital production
color printing becomes
available
1996
First desktop printer
able to produce photo-
quality prints introduced
1991
Office space doubles;
$3 million in sales
1993
General release of
worldwideweb browser
1994
New 15,000-square-foot
facility with warehouse;
$4.75 million in sales
1995
Opens Washington, DC,
office; $9.3 million
in sales
1996
New headquarters
with 63,000-square-foot
distribution center in
Hunt Valley, MD;
Boston office
1997
Philadelphia and
Charlotte, NC, office;
$14.4 million in sales
1998
Launches Enterprise
Print Management
Online, precursor to
MarketingBench™;
$20.1 million in sales
2000
Distribution centers in
Chicago, Houston, and
Greenville, SC; $34.8
million in sales
1999
Opens promotional
products division; offices
in Houston, Chicago,
Atlanta, and New York
City area; $30 million
in sales
1998
Google founded; 9,800
searches daily
1999
First commercial camera
phone introduced
2000
Internet usage reaches
300 million people;
60 million Google
searches daily
WebbMason Milestones
technology Milestones
4
7. ...................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .............................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................
...................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .............................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................
01 02 03 04 05 06 07 08 09 10 11 12 13
2001
Richmond, VA, office
2004
Facebook introduced
2006
Twitter launched
2007
iPhone introduced
2006
Tampa, FL, office
2008
1,745 million Google
searches daily
2011
4,717 million Google
searches daily;
50 millionth WordPress
blog goes live
2010
107 trillion pieces
of email sent, 89.1%
is spam
iPad introduced
2003
Print Services &
Distribution Association
(PSDA) ranks WebbMason
as 11th largest US print
and marketing services
distributorship; $50.5
million in sales;
Nashville, TN, office
Shelbyville, TN,
warehouse certified ISO
9001:2001
2010
EPM Online re-launched
as MarketingBench;
Acquires RPM with offices
in Bentonville, AR; Dallas,
Ft. Worth and McKinney, TX
Adds interactive
services; offices in
St. Louis and Denver;
$89 million in sales
2011
PSDA ranks WebbMason
as 2nd largest US print
and marketing services
distributorship; $93
million in sales
Launches WM DocBuilder
and WM Connect
Promotional product
sales reach $12 million;
WebbMason awarded
gold member status by
Advertising Specialty
Institute
2012
Opens the Marketing Innovation
Center™ @ WebbMason;
Buffalo, NY, office
Introduces WebbMason
Interactive and WM Social
Media Services
PSDA ranks WebbMason
#1 in annual commercial
print sales and #2 in print
distribution sales
Integrated marketing
solution wins client a CRM
Excellence Award from 1to1
Media and Gartner Group
2005
Opens print division
and Pittsburgh, PA,
office; $65 million
in sales
2005
YouTube launched;
Internet usage reaches
1 billion people
2003
CAN-SPAM Act
becomes law
2009
14 offices; $67 million
in sales
5
8. MarketingBench™ –
Automate and Track
Delivery of All Your
Brand Materials
WebbMason’s online ordering
and centralized marketing asset
management system allows you,
your sales and marketing teams,
local and remote employees, channel
partners, franchisees – virtually
anyone you want – to have on-demand
access to your entire brand library
or to only selected portions.
There’s no limit to what Marketing-
Bench can serve up for you: from
customizable identity materials to
pre-approved marketing brochures,
from branded tradeshow materials
and point-of-purchase displays to
customizable banners and signage,
from promotional giveaways to
one-off uniforms, and more.
MarketingBench provides the
controls you need to monitor
and control access, expenditures
and usage.
Today more than 1.5 million registered
users rely on WebbMason’s digital
marketing management platform
to assure their brands’ integrity.
With more than 800 sites using our
proprietary technology, WebbMason
is the industry’s leading developer of
on-demand marketing management
technology.
Scan this to learn more or go online at
www.webbmason.com/MarketingBench
Manage Brand Consistency & Costs with
WebbMason’s Web-Based Software Solutions
Additional
Features
Approvals
Word Search
Spending Accounts/
Co-op dollars
Favorites
Promotional
Products
Apparel
Hard Goods
Consumables
Pens
Lanyards
Golf Products
Identity
Business Cards
Letterhead
Envelopes
Brand Management
Labels
On-Demand
Ordering
Template based tools
enable users to easily
customize and order
pre-approved materials
online.
MarCom
Direct Mail
Brochures
Digital Print-On-Demand
Tradeshows
Forms
Fulfillment &
Logistics
Inventory Management
Distribution
Kitting
Reporting
Purchase Summaries
Usage Reporting
DocBuilder
Technology
Create, print and distribute
professional documents
on-demand, without ever
leaving your desk.
Digital Assets
Photography
Logos
Sort/Search
Multi-media files
6
MarketingBench allows you
to store, customize, order and
track all of your branded assets
through a single web-based
interface.
9. WebbMason DocBuilder –
Manage and Track Your
Ad Hoc Printing
While MarketingBench helps
you manage all your pre-designed
identity and marketing assets,
what happens when you need fast
printing of one-off materials such
as sales proposals, training
materials, employee handbooks
and presentations?
WM DocBuilder is your answer. An
interactive, web-based application,
WM DocBuilder lets you build, proof,
order and ship professionally-bound
documents without ever leaving your
desk. It also simplifies tracking and
it captures costs associated with
on-demand, one-off print orders.
Now you can reduce or eliminate
employees’ side-stepping corporate
procurement procedures for “rush”
print jobs. At the same time you
give them access to online marketing
assets and customizable templates
stored on your companies’
MarketingBench site. So, even
documents created at the last-minute
can include current brand and
creative content.
WM DocBuilder eliminates trips
to and from copy shops, saving
countless hours traveling or waiting
in line. And compared to retail copy
store prices, you can save 30-to-40%
on average.
Scan this to learn more or go online at
www.webbmason.com/WMDocBuilder
WebbMason Connect –
Easily Store and Share
Ad Hoc Creative Files
Need help managing marketing
assets outside of MarketBench? It’s
easy with WebbMason’s collabora-
tion and workflow management
technology. WM Connect empowers
marketing and creative teams to
collaborate on, manage and expedite
the development of marketing
projects from simple text documents
to complex graphics-based layouts.
Connect’s asset manager provides
convenient, secure, 24/7 access to
shared online resources including:
images, fonts, native files, movie files,
presentations, and more.
Scan this to learn more or go online at
www.webbmason.com/WMConnect
7
With WM Connect, users in different
locations can view, manage, and
annotate high-resolution proofs in
real time, enhancing accountability
and reducing production errors.
10. Select from a Broad Range of Offline Services
to Enhance Your Marketing Efforts
8
We Solve Your Print
Production Problems
Your days of managing multiple print
vendors have ended. As experts
in print project management and
production WebbMason provides a
single-source gateway to superior
quality commercial printing – whether
it’s labels, forms, menus, marketing
materials, specialty die-cut pieces,
stationery, large-format, variable
print, pop-up displays, off-set,
digital, variable print, or more.
WebbMason services your print
needs efficiently and cost-effectively
through the extensive capabilities of
our own commercial print division
and our Preferred Partner Network.
We partner with more than 200
best-in-class firms who are prequali-
fied to meet strict quality, turnaround
and pricing requirements. As a result,
we are able to leverage more than
$2.5 billion in annual production
capacity for the benefit of our
customers. This purchasing power
allows WebbMason to match every
project with the right equipment to
produce quality printed materials
at advantageous prices.
Scan this to learn more or go online at
www.webbmason.com/Print
We Support All Your
Direct Mail Needs
Printing direct mail pieces is one
thing. Understanding the intricacies
of list management, database
services, insertions, folding, laser
imaging, commingling, automated
return mail, and multiple drop
dates is another.
With WebbMason you don’t have
to manage multiple suppliers for all
these services, you only need one.
We’re a single source for all your
informational mailings, association
communications, statement notices,
newsletters, flat or 3D marketing
mailings and more. And, if you’re a
user of MarketingBench, our digital
marketing management system,
you can customize, order, and
automate the management of your
direct mail campaigns right from
your personalized MarketingBench
portal.
Scan this to learn more or go online at
www.webbmason.com/DirectMail
We Provide Comprehensive
Fulfillment & Distribution
Management
WebbMason’s centralized inventory,
fulfillment and distribution systems
can help your marketing programs
run smoothly and cost-effectively
while ensuring optimal speed to
market. As proof: WebbMason
produces more than four million
kits annually for clients.
WebbMason’s warehousing,
distribution, kitting and shipping
capabilities allow you to expedite
delivery of your branded products
without having to build out your own
internal infrastructure. We operate
seven US warehouses totaling more
than 250,000 square feet of space,
and have access to the domestic and
international warehousing locations
of our Preferred Partners.
All of these operations are linked
directly to MarketingBench,
our on-demand digital marketing
management system, and to our
back-office operations technology,
creating seamless tracking and
reporting for all your transactions.
Among the capabilities WebbMason
offers are: fulfillment: secure
storage, kitting: assembly, and
online notification.
Scan this to learn more or go online at
www.webbmason.com/Inventory
11. We Deliver Promotional Product Strategies
that Achieve Results
WebbMason is ranked in the top 1% of all promotional marketing
distributors. That’s because we don’t just research give-aways
for our clients. We deliver award-winning promotional strategies
that boost brand awareness and deliver marketing results.
Whether it’s a stand-alone promotional campaign or a full-scale
integrated program, WebbMason can handle your entire
promotional marketing strategy from project conception to
delivery. Our team of promotional product experts has years
of experience in sourcing items and in developing creative theme
and event tie-ins.
Additionally, WebbMason offers on-demand ordering of
promotional items – with no inventory commitments and order
minimums as low as one piece – through our web-based digital
marketing management system, MarketingBench.
Scan this to learn more or go online at
www.webbmason.com/Promo
9
We Deliver Hands-Free
Management of Your Entire
Marketing Supply Chain
WebbMason is one of the country’s
premier marketing supply chain
managers. We manage identity and
promotional materials through a
system of more than 2,000 suppliers
so you have access to every possible
production and fulfillment capability
available in the print and marketing
communications industry.
MarketingBench, our on-demand
digital marketing management
system, streamlines the process by
providing real-time inventory and
fulfillment management, as well
as ordering and cost analysis.
Plus, MarketingBench can be fully
integrated with your company’s
SAP or other ERP system to further
reduce operational overhead.
Scan this to learn more or go online at
www.webbmason.com/SupplyChain
12. We Create Interactive
Solutions that Deliver
Measurable Results
Your customers have moved online.
So have your competitors. But are
your current web strategies helping
you hold your own?
WebbMason can help, delivering
communications programs that
measurably enhance your customer
loyalty, fund raising, prospect
nurturing or lead generation efforts.
WebbMason offers web design and
microsite landing page development
(PURLs and GURLs); search engine
marketing (pay per click and
keyword content strategies); social
media program design; multi-touch
email campaigns; and integrated
analytics dashboards.
Our interactive solutions deliver
results for your organization.
They not only inject life into your
brand, they maximize visitor
engagement. With PURLs and
GURLs (personalized and generic
URLs) we make that engagement
even stronger with dynamically-
generated, customized content
that drives immediate response.
Our database-driven email
campaigns help turn readers into
followers. Using best practices to
maximize open and click-through
rates, we deliver single or multi-
touch campaigns that – on their own
or integrated with other marketing
activities – increase response.
We are committed to tracking results.
By incorporating measurement
as a key component of all our online
programs, we can continually
improve your e-marketing campaigns
and strategies.
Scan this to learn more or go online at
www.webbmason.com/Interactive
We Can Help You Be Social
Fifty percent of people today follow
brands through social media channels.
That number will grow. Is your
company ready to respond? Or are
you like 75% of companies that
have a Twitter account but no real
business strategy behind it?
WebbMason offers social media
strategy and policy development,
website integration design, content
creation, and social media interaction
management through blogs, major
social networking sites such as
Facebook, LinkedIn, Pinterest,
Twitter and YouTube.
We help you leverage powerful
word-of-mouth, viral communications
to increase sales, strengthen
customer relationships, and keep
your business top-of-mind.
Scan this to learn more or go online at
www.webbmason.com/SocialMedia
Let WebbMason Maximize Your Offline Marketing
Efforts with Engaging Interactive Strategies
10
13. We Handle the Complexities
of Integrating Your
Marketing Campaigns
You know the importance of delivering
the right marketing message on the
right platform at the right time. But
full-scale integrated marketing is out
of reach for most companies either
because of technology platform
costs or lack of expertise. No longer!
With WebbMason’s help, you can
take your email or direct mail
programs out of their silos and turn
them into multi-channel, multi-touch
integrated campaigns. You’ll see
improved results and – through our
cross-channel analytics dashboards
– have the data to track and refine
your campaigns.
Our rich legacy in print management,
branded merchandise strategy,
online solutions development, and
social and interactive services puts
WebbMason in a unique position to
offer clients result-driven, integrated
marketing solutions that are brand
consistent across all channels —
offline and online.
Scan this to learn more or go online at
www.webbmason.com/Integrated
11
online
social
media
offline
results
analytics
dashboards
integrated
delivery
WebbMason not only collects the
data your campaign or program
generates, the analytics dashboards
we deliver help you make sense
of it all.
14. The shorter the learning curve, the faster to results.
WebbMason has worked with market leaders in so many
different industries that we probably already have a solid
understanding of the challenges you’re facing. Want to
know where our industry knowledge is deepest? Below
are some of the areas we know best.
Scan this to learn more or go online at
www.webbmason.com/Industries
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Associations
Healthcare
Franchising
InsuranceHospitality
ManufacturingNon-Profit
Technology
Banking /
Financial
We Understand Your Business
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