Social Media Program Update 2012
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The document discusses the Army Contracting Command's (ACC) use of social media to promote events and tell its story. It encourages employees to interact with and share ACC's social media sites and content to help spread the word. It concludes by reiterating that ACC is actively engaging on social media and asks employees to help publicize this by sharing photos, stories, and interacting with ACC's social media platforms.
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Social Media Program Update 2012
- 1. UNCLASSIFIED ACC Social Media In action: Small Business Pre-Event Post-Event Live from the event • Live Tweets and photos provide highlights •Traditional Newspaper story • Multimedia created during event •Facebook promotion of the event • Post event story for public website and distribution Traditional Media + Social Media = Complete Coverage UNCLASSIFIED 1
- 2. UNCLASSIFIED ACC Social Media – Help Spread the Word • Display ACC websites in your email signature & on your business cards • Use the “ACC on the Web” slide on all your briefings • Interact with the sites yourself, and encourage employees to do so as well • Share the sites with friends and family • Help us tell the ACC story www.acc.army.mil www.facebook.com/USArmyContractingCommand www.twitter.com/ArmyContracting www.youtube.com/ArmyContracting www.linkedin.com/in/ArmyContractingCommand www.flickr.com/ArmyContractingCommand www.ArmyHire.com UNCLASSIFIED 2
- 3. UNCLASSIFIED Conclusion ACC Social Media: • We are actively engaged on social media platforms, help us publicize • Every employee is an advocate, encourage interaction • Help us tell your story, share any photos and story ideas ACC Exhibits: • Needed for command visibility to appropriate audiences • Could thrive with proper resources and leadership support • Exhibit Concept Plan developed; Next step is budget approval UNCLASSIFIED 3
- 4. UNCLASSIFIED ACC on the Web www.acc.army.mil www.facebook.com/USArmyContractingCommand www.twitter.com/ArmyContracting www.youtube.com/ArmyContracting www.linkedin.com/in/ArmyContractingCommand www.flickr.com/ArmyContractingCommand www.ArmyHire.com UNCLASSIFIED 4
Notes de l'éditeur
- Use of social media with ACC Small Business: Used traditional media outlets as well as social media sites to announce the event Created a Facebook event that allowed visitors to register (also gave the Small Business office the ability to have a database of attendees) Tweeted live from the event, providing highlights for those not able to attend. Tweets were reposted by participating organizations and questions came in from followers. Photos taken during the event were used on Flickr A traditional story followed the event and was posted to our website and distributed to other organizations and media outlets for their use Quick stats (As of 5/9/11): Facebook – 961 fans up from 550 in March (for April - over 100,000 views of our posts with 216 interactions by our fans) Twitter – 234 followers up from 0 in March Social Media plan in brief: Working closely with G-6 to get the pages established, search engine optimization and cross-promotion between sites Concentrating on Facebook and Twitter Begin implementing Social Media tactics within traditional media and communication plans ACC branding across all sites Revamp Flickr, produce more content Completely redo YouTube Notes: Crisis Communication (Alabama tornadoes): Although our intended audience for social media and public websites is the general public, Facebook on cell phones was many peoples only method of communication so site updates were critical for employees.
- Help Spread the Word: List ACC websites in your email signature – 300 billion emails are sent each day, that’s a lot of potential visitors to our websites Include the sites on the back of your business cards – each person you distribute your card to will be exposed to ACC websites Use the “ACC on the Web” slide on all your briefings – every interaction you have with the public or any group outside of ACC is a potential website visitor Interact with the sites yourself, and encourage employees to do so as well – Although the intended uses of public and social media sites is to educate and inform the general public, our workforce is our biggest spokesperson. We want to encourage interaction from employees, especially senior leaders. Share the sites with friends and family – you would be surprised how many members of your family are interested in the things you do at work Help us tell the ACC story – for those of you in the field, your stories are what we want to tell. Even if it’s just a picture you took, or a good quote you got from someone – share those with the PAO and we’ll take care of the rest. You don’t have to know how to write or be the best photographer, if you can grab the info we can make it work.
- Help Spread the Word: List ACC websites in your email signature – 300 billion emails are sent each day, that’s a lot of potential visitors to our websites Include the sites on the back of your business cards – each person you distribute your card to will be exposed to ACC websites Use the “ACC on the Web” slide on all your briefings – every interaction you have with the public or any group outside of ACC is a potential website visitor Interact with the sites yourself, and encourage employees to do so as well – Although the intended uses of public and social media sites is to educate and inform the general public, our workforce is our biggest spokesperson. We want to encourage interaction from employees, especially senior leaders. Share the sites with friends and family – you would be surprised how many members of your family are interested in the things you do at work Help us tell the ACC story – for those of you in the field, your stories are what we want to tell. Even if it’s just a picture you took, or a good quote you got from someone – share those with the PAO and we’ll take care of the rest. You don’t have to know how to write or be the best photographer, if you can grab the info we can make it work.