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1. www.BeyondIndigoPets.com
The 5 Most Common
Misconceptions About SEO
Presented by Tyler Kerxhalli, SEO / Analytics Manager

2. www.BeyondIndigoPets.com
What is SEO?
SEO is short for “Search Engine Optimization,”
and is generally used to describe efforts to
improve search engine rankings for a website.
Someone who does SEO is also often referred
to as an SEO.
SEO applies to Google, Yahoo, Bing, and any
other search engine. However, most of the time
we focus on Google.

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Myth #1: All SEO is created equal
Best practices exist, but that doesn’t mean
there is always agreement within the SEO
community.
SEO for national brands, content producers,
and online retail is different than local SEO.
Even within local SEO, strategy can be entirely
dependent on the type of business.

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Myth #2 SEO is a one-time investment
Algorithms change, and this can have a HUGE
impact on your website rankings.
If your website is using outdated, black-hat SEO, it
is something you should remedy ASAP.
Content production is important.
Competition changes, and good rankings now
does not mean you’re done!
Preventive measures are easier than rebuilding.

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Myth #3 SEO is a surefire thing
No one can guarantee results, period.
Success depends on strategy, industry, and
most importantly…competition.
SEO is a trial and error process. Knowing what
works doesn’t mean it always works!
Manage expectations, nothing happens
overnight

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Myth #4: SEO is all about keywords
Keyword tags are no longer relevant.
Keyword density misses the point.
While keywords are important to SEO, they
should occur naturally throughout your content.
When using keywords, diversify!
On-page optimization is only part of the
equation.

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Myth #5: Rankings are everything!
Ranking is great, but you still need potential
visitors to click-through to your website.
The goal of SEO is to increase website traffic
and visitor engagement.
Google Analytics is your friend!
Focus on unique visitors, bounce rates,
location, but this is dependent on your
business.

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Questions?
Got questions? I’ve got answers!
Tyler Kerxhalli
SEO / Analytics Manager
tyler@beyondindigo.com
For any questions you may have about how
Beyond Indigo can help you with your SEO:
Melissa Neff, Marketing and Sales Manager
melissa@beyondindigo.com
877-244-9322 ext 100