This presentation is a marketing plan for a hypothetical app named Moblibo.This has created as part of a marketing internship under Prof. Sameer Mathur

1. MARKETING
PLAN-MOBLIBO

2. Marketing
Plan
Executive
Summary
Situation
Analysis
Goal
Strategy
Tactics
Implementation

3. ““Start where you are
Use what you have
Do what you can”
-Arthur Ashe

4. THE 4Ps OF MARKETING
×PRODUCT
×PRICE
×PROMOTION
×PLACE

5. EXECUTIVE SUMMARY
×Demand for e-books on the rise
×Enormous growth in internet traffic
×To provide a “One Stop Reading Point”
for readers of every domain

6. SITUATION ANALYSIS
×Company overview
×Market overview
×Target customers

7. COMPANY OVERVIEW
×A ‘One stop reading point’
×Books, Research papers, Magazines
×E-notes

8. MARKET OVERVIEW
×No of people using internet per 100 people

9. MARKET OVERVIEW

10. MARKET OVERVIEW
×People always on the move
×Physical copy of books cumbersome to
carry
×People willing to move on to the e-books

11. TARGET CUSTOMERS
×Voracious readers
×Students
×Young professionals on the move
×Gen Y

12. GOAL
×To direct the people reading on internet
to our store
×To increase the number of users
×To increase the number of App
downloads

13. STRATEGY
×Different strategy needed for mobile
phones
×Apps not Ads
×Let’s read together

14. USER TIME SPENT ON APPS
, With
Apps, 82,
82%
,
Browsing
Web, 18,
18%
, , 0, 0%, , 0, 0%Chart Title
With Apps
Browsing Web

15. Categories
of Apps
Brands
Social
Networking
Sites
Gaming
Utilities

16. “HISTORY IS CYCLIC BUT NOT
XEROXED
-ME

17. THIS AD IS
IRRELEVANT
ADS ARE
FOR
PCs,FOR
MOBILE
THINK
DIFFERENT
For Mobile
Devices,Think Ads not
Apps

18. APPS
NOT
ADS
Apps are not
traditional
advertising
People find Ads
intrusive and uselss
But Apps are useful

19. MOBILE
USERS >
PC USERS
PC ERA ON
WANE
People on the move
Mobile users more

20. ALL FOR
NOTHING

21. MOBILE
USERS >
PC USERS

22. An APP for
reading
What we
propose
People on the move
Mobile users more
Everyone reads

23. Pay as you
read
What is
different?
Pay less if you read
quickly

25. TACTICS
×Product
×Service
×Brand
×Price
×Incentive and Communication
×Distribution

26. PRODUCT
×A place to read anything and everything
×From notes to books to papers
×In the form of an App
×Freemium Model

27. SERVICE
×Public domain books will be available
free of cost
×Freemium Model for App

28. BRAND
×Name abbreviation for Mobile Library
×To put forth its message clearly
×Logo shall be composed of colors like
blue or green
×A proper slogan to connect to people

29. PRICE
×FREEMIUM Model
×Also Subscription Model for different
offerings
×Full revenue model in next slide

30. REVENUE
MODEL
Buy a new book and pay according to your
speed of reading
Sort of a virtual rental of books
You can subscribe to different plans
For example, if reading the book in 4 days costs
you $3, another plan will be to read the book in 2
days and pay only $2
There will also be subscription plans and
benefits of referral to attract new users and
sustain current ones
Gain referral points and buy subscription to new
services using them

31. Pros of this
model
People will read quickly to pay less
In effect they will read more
Voracious readers will be attracted
Referral will add new users

32. Cons of this
model
People may be less willing to pay for an online
rental than physical rental
Voracious readers may cause some losses due
to their high speed of reading

33. INCENTIVE & COMMUNIUCATIONS
×Referral system for communication as
well as promotion
×Free subscription to certain services for
every new customer added
×Choice and flexibility in using the
services

34. DISTRIBUTION
×App will be just a part of the bigger
model
×Revenue will be generated both through
×Freemium model and subscription
services and paid services

35. IMPLEMENTATION
×An idea is worth nothing without proper
implementation
×Implementation includes proper
marketing and proper response by the
customers

36. Our process is easy
Make
them
Read
They will
make
others
read
Conquer

37. DISCLAIMER
Created by Bharat,(IIT BHU) during a
Marketing Internship under Prof. Sameer
Mathur

38. Thanks!
Any questions?
You can find me at
bharat.bharat.min14@iitbhu.ac.in