Omni channel and Hybrid channel Retailing, Marketing

1. JSPM’s
Rajarshi Shahu College of Engineering
Tathawade , Pune:33
Presentation on
Topic: “Omni channel & Hybrid channel Retailing ”
Concept, Advantages and Disadvantages
Department of MBA
Date: 10.04.2020
Presented By :
Name of student: Bhushan Vijay Phirke
Roll Number: 191415
Subject : Marketing Management
(MBA-Sem II)

2. Omni Channel Retail
vs
Multi Channel Retail

3. Retailing
• Defination: Retail is the sale of goods to end users,
not for resale, but for use and consumption by the
purchaser.
• The retail price is always more than the wholesale
price.
• The retail supply chain consists of manufacturers,
wholesalers, retailers, and the consumer (end user).
• Types: Department stores, Grocery stores,
Supermarkets, warehouse and Specialty retailers

4. Omni channel Retailing
• Concept- Being available at any time anywhere,
making it convenient for the customer.
• It revolves around your customer and creates a
single customer experience across your brand by
unifying sales and marketing that accounts for the
spillover between channels.

5. Multi channel Retailing
• Concept- a marketing strategy that offers your
customers a choice of ways to buy products.
• It revolves around your product and lets customers
engage and purchase natively wherever they shop
but often treats channels as silos independent from
one another. Each channel in a multichannel
strategy exists as a separate purchase opportunity.

6. Similarities
Omni channel retailing is the most advanced,
evolved version of Multi channel retailing.
1. Multi channels exist simultaneously
2. Intended to make consumer shopping
experience convenient
3. Omni channel retails contains same retail
channels as Multi channel with some newer
additions

7. Key Differences
Multi channel
Multi= many
1. Channels are soiled
2. Information across
channels may be
disjointed
3. Typical channel
available such as
Voice, Web, Mail
and In store
Omni channel
Omni= all
1. Channels are fully
integrated
2. Information connects
seamlessly
3. Typical channel
available such as
Voice, Web, Social
media and Mobile

8. Advantages
• 1) An omni channel retail strategy improves the
customer experience and provides more channels
for customer purchase––whether it is on mobile,
web, or in stores.
• 2) Multi channel retailing improves the Improved
customer perception. With multichannel distribution,
brands can also differentiate themselves not by
lower price but through convenience

9. Disadvantages
• 1) Resources - Providing an omni channel
experience requires IT investment and prowess, the
right infrastructure and tech stack, and the vision
necessary to integrate and execute. If you’ve built
a headless commerce architecture, you may need
a robust content management system to execute.
If you have a traditional architecture, a product
information management system may act as your
tech backbone. Without an in-house IT staff, you
may need to hire ecommerce technology experts.

10. Disadvantages
• 2) Flexibility - A large part of making the transition to
omni channel is about people and incentives. Resist
incentives that reward maximizing sales in each
channel regardless of the impact such objectives
have on adjacent channels or the overall customer
experience. Buy-in is also crucial.

11. Conclusion
• The future of Omni channel and Multi
channel retailing:
The innovative and affordable technical solutions that
allow brands to bridge the gap between the channels
and allow consumers to script their own journeys with
that brand. E-commerce platform providers will
continue to innovate to provide in-store capabilities
rather than simply online capabilities.

12. Thank You..
Questions??