The document discusses digital and social media communications planning for healthcare case studies. It provides an agenda for a presentation on web 2.0 planning and the case of healthcare communications at the Credit Valley Hospital Foundation. Some key challenges discussed are patient privacy, multiple stakeholders, and limited resources in the healthcare sector. The presentation reflects on both the successes and screw-ups of the Foundation's social media strategy for its $45 million fundraising campaign.

1. @BIANCAFREEDMAN @DAVIDAKERMANIS FOR: #HUMBERPR Digital & Social Media Communications Planning: Healthcare Case Study

6. WE KNOW YOU DON’T BELIEVE US, BUT... R.A.C.E + S.W.O.T + S.M.A.R.T ------------------- GOOD TIMES

13. CASE STUDY BUILDING SUPPORTERS: SOCIAL MEDIA STRATEGY FOR THE CREDIT VALLEY HOSPITAL FOUNDATION $45 MILLION LIFETIME OF CARE CAMPAIGN

18. THANK YOU QUESTIONS?