yamaha motors

2. History
Torakusu Yamaha
• Splitted into Yamaha motor corporation by Genichi Kawakami, in the year 1955
• Headquarter is in Iwata, Shizuoka, Japan.
• Yamaha Motor’s first product was the YA-1, 125cc motorcycle.
• In motorcycle racing Yamaha has won 39 world championships till now.
• RX-100 launched in India in the year 1985.
Source:Wikipedia

3. Financial statement
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2012 2013 2014
net sale net profit net asset
Source :Yamaha motors annual report 2014
millions

4. Business strategy
• Strengthening the line up of
Recreational Vehicles (RVs)
Industrial Machinery (IM)
Smart Powered Vehicles (SPVs)
• Targeting rural markets.
• Strive to harmonize with the environment for sustainable social development
• Promoting local talents
Source :Yamaha motors annual report 2014