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Effective
Presentations
Bill Barnett
Visiting Associate Research Professor
Chief Research Informatics Officer
A good presentation is a great
experience for you and your audience
The goal of this presentation:
To prepare you to give great
presentations
…A note about my speaking style
I use structure in my presentations:
• The structure gives me a path
• The structure gives me confidence
It helps me focus on the message and on interacting with you
I tend to talk too fast when I get nervous
We will look at the following aspects:
1.Communication as Negotiation
2.Developing a Presentation
3.Physical Aspects of Speaking
…and we will have activities!
Communication as Negotiation
Theme:
It’s NOT
about
YOUI’m sorry, I can’t hear you over the
sound of how awesome I am.
Negotiating Topics
1.Understand your Audience
2.Have One Presentation Goal
3.Negotiating
Understand your Audience
• Who are they
• What do they want?
• How do they feel about you?
One Presentation Goal
One clearly defined goal…
• Allay hostility or fear?
• Inform?
• Persuade?
• Call to action?
Negotiating
• Own the stage, but listen
• Diagnosis – Formulation – Bargaining
• Use ‘Yes! And…’
…and Handling Conflict
• When people are hostile it’s about them
– angry, fearful, threatened
• Don’t bring conflict to the presentation
• Don’t let them change the subject
• Extract value
Activity!
Communication as Negotiation
• How would you design a presentation
to convince this group to replace
meetings with email?
Developing a Presentation
Theme:
It’s
about
the
Message
NO! I SAID TRY TO
TWITTER!
Developing a Presentation
Topics
1.Rule of 3 (or maybe only 2)
2.Speaking Types and Strategies
3.Presentation Tools and Rules
The Rule of Three
(or maybe only two)
Three shalt be the number thou shalt
count, and the number of the counting
shall be three…
Speaking Types and Strategies
• Storytelling
• Selected use of compelling summary data
• Develop an emotional connection
How will you combine them?
What Tone will you use?
Presentation Tools
• Practice and visualize success. And practice.
• Visit the venue and test the podium.
• Talk to the audience, not the slides.
• Humor is good. Silliness is not.
• Don’t apologize!
The TEDx Speakers Guide: http://storage.ted.com/tedx/manuals/tedx_speaker_guide.pdf
Presentation Rules
• Turn off Email, mute your phone
• Parallel structures stress central messages
• Simple colors and graphics – NO eye charts!
• Pictures on LEFT. Consistent graphical structure
• The Guy Kawasaki 10-20-30 Rule
32 point type
• Edward Tufte: Envisioning Information and Visual Explanations
• Jacob Nielsen: Designing Web Usability
Activity!
Developing a Presentation
• Tell a (short) story
• What is one number you found
compelling? Why?
Physical Aspects
Theme: You’re just
another poor player
who struts and frets
his hour upon the
stage and then is
heard no more
Physical Aspects of Speaking
Topics
1.Control your emotions
2.Prepare to deliver
3.Voice, cadence, gestures, timing
Control Your Emotions
• Didn’t you Plan Ahead and Practice??
• Exercises loosen muscles
• Prepare the first sentence
• Remember: No one wants you to fail
Prepare to Deliver
• Your appearance is your ‘Brand’
• Be an enthusiastic presenter!
• Behind the podium or walking around?
• Be yourself and connect.
• End on time.
Voice, Cadence, Gestures, Timing
• Speak slowly and clearly
• Facial expressiveness!
• Good talks have rhythms and structure
• Props are OK but should have purpose
• Gestures help relax and communicate
Activity!
Describe:
– A sunset you remember fondly
– Something someone said that
surprised you
The SUCCES strategy for ‘stickiness’
• Simple – short and deep messages are the best
• Unexpected – uncommon sense sticks
• Concrete – concrete images leave impressions
• Credible – a true message, not just spin
• Emotional – help people feel things
• Stories – mental flight simulation
Learn how to tie your shoes
Thank you!
Questions?

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Barnett presentations-mmg-oct2016

  • 1. Effective Presentations Bill Barnett Visiting Associate Research Professor Chief Research Informatics Officer
  • 2. A good presentation is a great experience for you and your audience
  • 3. The goal of this presentation: To prepare you to give great presentations
  • 4. …A note about my speaking style I use structure in my presentations: • The structure gives me a path • The structure gives me confidence It helps me focus on the message and on interacting with you I tend to talk too fast when I get nervous
  • 5. We will look at the following aspects: 1.Communication as Negotiation 2.Developing a Presentation 3.Physical Aspects of Speaking …and we will have activities!
  • 6. Communication as Negotiation Theme: It’s NOT about YOUI’m sorry, I can’t hear you over the sound of how awesome I am.
  • 7. Negotiating Topics 1.Understand your Audience 2.Have One Presentation Goal 3.Negotiating
  • 8. Understand your Audience • Who are they • What do they want? • How do they feel about you?
  • 9. One Presentation Goal One clearly defined goal… • Allay hostility or fear? • Inform? • Persuade? • Call to action?
  • 10. Negotiating • Own the stage, but listen • Diagnosis – Formulation – Bargaining • Use ‘Yes! And…’
  • 11. …and Handling Conflict • When people are hostile it’s about them – angry, fearful, threatened • Don’t bring conflict to the presentation • Don’t let them change the subject • Extract value
  • 12. Activity! Communication as Negotiation • How would you design a presentation to convince this group to replace meetings with email?
  • 14. Developing a Presentation Topics 1.Rule of 3 (or maybe only 2) 2.Speaking Types and Strategies 3.Presentation Tools and Rules
  • 15. The Rule of Three (or maybe only two) Three shalt be the number thou shalt count, and the number of the counting shall be three…
  • 16. Speaking Types and Strategies • Storytelling • Selected use of compelling summary data • Develop an emotional connection How will you combine them? What Tone will you use?
  • 17. Presentation Tools • Practice and visualize success. And practice. • Visit the venue and test the podium. • Talk to the audience, not the slides. • Humor is good. Silliness is not. • Don’t apologize! The TEDx Speakers Guide: http://storage.ted.com/tedx/manuals/tedx_speaker_guide.pdf
  • 18. Presentation Rules • Turn off Email, mute your phone • Parallel structures stress central messages • Simple colors and graphics – NO eye charts! • Pictures on LEFT. Consistent graphical structure • The Guy Kawasaki 10-20-30 Rule 32 point type • Edward Tufte: Envisioning Information and Visual Explanations • Jacob Nielsen: Designing Web Usability
  • 19. Activity! Developing a Presentation • Tell a (short) story • What is one number you found compelling? Why?
  • 20. Physical Aspects Theme: You’re just another poor player who struts and frets his hour upon the stage and then is heard no more
  • 21. Physical Aspects of Speaking Topics 1.Control your emotions 2.Prepare to deliver 3.Voice, cadence, gestures, timing
  • 22. Control Your Emotions • Didn’t you Plan Ahead and Practice?? • Exercises loosen muscles • Prepare the first sentence • Remember: No one wants you to fail
  • 23. Prepare to Deliver • Your appearance is your ‘Brand’ • Be an enthusiastic presenter! • Behind the podium or walking around? • Be yourself and connect. • End on time.
  • 24. Voice, Cadence, Gestures, Timing • Speak slowly and clearly • Facial expressiveness! • Good talks have rhythms and structure • Props are OK but should have purpose • Gestures help relax and communicate
  • 25. Activity! Describe: – A sunset you remember fondly – Something someone said that surprised you
  • 26. The SUCCES strategy for ‘stickiness’ • Simple – short and deep messages are the best • Unexpected – uncommon sense sticks • Concrete – concrete images leave impressions • Credible – a true message, not just spin • Emotional – help people feel things • Stories – mental flight simulation
  • 27. Learn how to tie your shoes