It Takes a Community to Move Education - Blackboard Connect Webinar
1. It Takes a
Community to
Move Education
• NSPRA
• DR. RUDY CREW
• CARROLLTON-FARMERS BRANCH ISD
2. Webinar Guest Speakers
Rich Bagin
• Executive Director, NSPRA
Dr. Rudy Crew
• Professor for the Rossier School of Education,
University of Southern California
Angela Shelley
• Director of Strategic Communication Services,
Carrollton- Farmers Branch ISD
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3. Connecting your District by:
• Enhancing students achievement with greater parental
involvement.
• Providing leadership to keep your schools safe.
• Strengthening support from your school communities.
• Improving attendance and enforcing accountability.
• Increasing funding to better serve students, staff
and families.
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4. Mass Communication
in Action
Sample Attendance Message: “Hello from Principal Jennie Breister at Bedford
Elementary. Please listen to the following important message concerning your child’s
attendance in school today. School attendance is critical to your child's academic and
future success. Except when your child is sick, please make every attempt to get them to
school on time, and ready to learn every day. We appreciate your efforts and support.”
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6. Today’s NSPRA presenter
Rich Bagin, APR
Executive Director
National School Public Relations Association
Rockville, Maryland
National School Public Relations Association
7. Introduction to NSPRA
The Leader in School Communication
Practical, Timely, and Cost-Effective
Services
Relevant
Subscriptions, Memberships,
Communication Audits, Webinars, and
more
www.nspra.org
National School Public Relations Association
8. Rich’s Philosophy
Communities Need to Be Known By the Schools
They Keep
It Takes Communication to Move/Motivate a
Community
Communication is a Critical Management Function
Communication Has to Be Proactive to Be Effective
National School Public Relations Association
9. Rich’s Philosophy
Communication Includes Intentional Listening
Communication is Everyone’s Job
Engagement Builds Relationships
Authentic Communication Sustains and Builds
Credibility
Communication is Hard Work
National School Public Relations Association
10. Major Trends We See
Accountability Issues – Financial and Student Achievement
More Emphasis on Building Level Communication
More Emphasis on School Home Communication
Use of E-Communication
NSPRA CAP Results
National School Public Relations Association
11. Programs That Work
Engagement Efforts with Communities on
Specific Topics That Are Achievable
Say Yes to Education, Inc.
Key Opinion Leader/Key Communicator
Programs
Programs Driven By E-Communication
National School Public Relations Association
12. Dr. Rudy Crew
• Rudy Crew is a lifelong educator whose career
has spanned from the classroom to the
chancellorship of the nation’s largest school
district, New York City Public Schools
• Former Superintendent of the nation’s fourth-
largest school district, Miami-Dade County
Public Schools
• 2008 National Superintendent of the Year award
winner
Dr. Crew is currently Professor for the Rossier School of Education,
University of Southern California
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13. Communication Drives
Global Competitiveness
Proactive, targeted communication is a critical tool
in facilitating efforts for driving global preparedness
• Engaging parents in the academic lives of their children
• Recruiting active involvement from the community
• Building strong relationships with local businesses can
help administrators and educators propel students to
success after graduation
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16. C-FB ISD Demographics
• Located just north of Dallas, TX
• 26,000 students in 41 schools
• 81% minority enrollment
• 62% free/reduced lunch participation
• 23% limited English population
17. Carrollton-Farmers Branch
has one goal:
High Achievement for All Students
• Continuously improve the learning environment for
students and staff
• Increase operational effectiveness
18. Communications
• Increase stakeholder confidence and
support of our school system
• Research
• Public Information Campaign
• Branding – Engagement, Recognition,
Support
• Promotion, Advertising, Marketing
19. Communications
• Engagement
• Relationships
– Ambassadors
– Share Your Story
– Stakeholder Groups – Over 65 Business Partners
• Blackboard Connect
• Social Media
• Traditional Media
20. Engaging Our Community
• “Shoulder-to-Shoulder”
• Parents, PTAs, Business Partners
• Over 65
• Realtors
• Portal
• Ambassador Training