21. What’s Converging here? “ Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms. Henry Jenkins, MIT – Convergence Culture ”
32. Who to aim at? kool kids OPEN ACCESS gadgetiers INVOLVED PASSIVE massive passives 2006 2007 LIMITED ACCESS
33. Kool Kids Prefer interactive and mobile media experiences and rely heavily on content sharing and social interaction
34. Gadgeteers Drawn to the latest devices and experiences and are interested in participating and controlling the time and place of their media experiences
35. Massive Passives Historically content with traditional, “lean back” media experiences; however, now more actively following the first movers into digital media
50. Jay Hunt, Controller BBC1 Put simply, shows that surprise. That's everything from new takes on Saturday night entertainment to different approaches to drama at 9pm. I'm keen on ideas that have the potential to be an event in the schedule