This document provides guidance on using social media professionally. It asks attendees to answer questions about the risks and benefits of social media use on Twitter or a meetup website using relevant hashtags. It then discusses the risks of not using social media, including obsolescence and ignorance. The document emphasizes that real impact comes from connecting people and that social media allows many-to-many connections. It provides tips for social media use, including keeping a positive balance between social deposits and withdrawals, avoiding "walled gardens," establishing community norms, listening, and not feeding trolls.

1. Building
Community

2. Bob Bertsch -
@ndbob
NDSU Ag
Communication

3. • Post your answers to Twitter with hashtags
#smrisks and #fargotechcamp
• Go to todaysmeet.com/fargotechcamp. Enter
your name and answer with hashtag #smrisks
What are the risks of using
social media professionally?

4. • Post your answers to Twitter with hashtags
#smbennies and #fargotechcamp
• Go to todaysmeet.com/fargotechcamp. Enter
your name and answer with hashtag
#smbennies
What are the benefits of
using social media
professionally?

5. • Post your answers to Twitter with hashtags
#nosmrisks and #fargotechcamp
• Go to todaysmeet.com/fargotechcamp. Enter
your name and answer with hashtag
#nosmrisks
What are the risks of NOT
using social media
professionally?

6. Risk of not using social
media:
Obsolescence

7. Risk of not using social
media:
Ignorance

8. Risk of not using social
media:

9. This is not mass media

10. Real impact comes from
connecting people with

11. 1 to many (mass comm) >
Silence

12. 1 to 1 (personal comm) > 1
to many

13. Many to many (social) > 1 to
1

14. #TMSHawk

15. #TMSHawk

16. #TMSHawk

17. #PTCh
at

18. #PTCh
at

19. #PTCh
at

20. #PTCh
at

21. Social

22. Social
Capital
Deposits

23. Social CapitalWithdrawals

24. KeepingaPositiveBal

25. AvoidWalled Gardens

26. OpenWorlds = Anything is
Possible

27. Establish the Norms
Do
Don’t

28. Listen!

29. Don’t Feed theTrolls

30. ShareYour Story

31. Questions/WorkTime
Twitter.com/ndbob
Facebook.com/bobbertsch
Linkedin.com/in/BobBertsch
Pinterest.com/ndbob
Google+: gplus.to/ndbob

32. Photo Credits
Slide 1: “Lego People” by Jakob, https://www.flickr.com/photos/scoobay/
Slide 2: “Lego Dad” by Aidan Bertsch
Slide 6: “Obsolete” by Matt Shiffler, https://www.flickr.com/photos/mshiffphotography/
Slide 7: “I can’t see you” by Peter, https://www.flickr.com/photos/12023825@N04/
Slide 8: “Abraham Lincoln on a Velociraptor” by Andrew Becraft,
https://www.flickr.com/photos/dunechaser/
Slide 9: “Lego Faces” by Sunny Ripert, https://www.flickr.com/photos/sunfox/
Slide 10: “Rainbow Legos” by Sonny Abesamis, https://www.flickr.com/photos/enerva/
Slide 11: “#161/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/
Slide 12: “#123/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/
Slide 13: “Drum Party” by the great 8, https://www.flickr.com/photos/great8/
Slide 21: “Uncorrected Proof – Not For Sale” by Tara Hunt,
https://www.flickr.com/photos/missrogue/
Slide 22: “int1a” by cimddwc, https://www.flickr.com/photos/cimddwc/
Slide 23: “Piggy Bank” by Pascal, https://www.flickr.com/photos/pasukaru76/
Slide 24: “Charles Darwin, Meet Charles Darwin” by Alan,
https://www.flickr.com/photos/kaptainkobold/

33. Photo Credits
Slide 25: “LEGO Greenhouse” by Cristiano Maia, https://www.flickr.com/photos/criscmaia/
Slide 26: “Re-tooled Heroes” by Iain Heath, https://www.flickr.com/photos/ochre_jelly/
Slide 27: “Fitter Happier” by hatalmas, https://www.flickr.com/photos/hatalmas/
Slide 27: “Lego Opera Singer – not happy” by Ted Drake, https://www.flickr.com/photos/draket/
Slide 28: “Soundtrack” by Pascal, https://www.flickr.com/photos/pasukaru76/
Slide 29: “Just one damned picture” by Kenny Louie, https://www.flickr.com/photos/kwl/
Slide 30: “Lego People” by Peter Dutton, https://www.flickr.com/photos/joeshlabotnik/