The document discusses two current consumer trends: generosity and going green. Generosity meets consumers' needs for caring and genuine responses from brands. Going green meets needs for a safe planet and moral standing. Examples are given of businesses innovating based on these trends, like English lessons combined with coffee or ATMs allowing donations. The document urges observing trends to stay credible and innovative. It recommends feeds on trends and libraries to help professionals keep up, like Trendwatching.com. Baby steps like skimming and curiosity are advised to benefit from trends.
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
Consumer trends azla 2010
1. What On Earth Do These People Want?What On Earth Do These People Want?
Anne Christensen - AZLA Conference
Scottsdale, AZ - 11/16/2010
2. What Is a ConsumerTrend?What Is a ConsumerTrend?
Sharing and RecognitionSharing and Recognition
Technology and Real-TimeTechnology and Real-Time
Two TrendsTwo Trends
InnovationInnovation
OpportunityOpportunity
Baby StepsBaby Steps
3. Basic Human NeedsBasic Human Needs
Are At The Heart Of EveryAre At The Heart Of Every
Consumer TrendConsumer Trend
5. Sharing meets a social needSharing meets a social need
Recognition meets an esteem needRecognition meets an esteem need
We are hard-wired to share and to beWe are hard-wired to share and to be
recognized as often as possiblerecognized as often as possible
8. A Word About TechnologyA Word About Technology
New technology is never “either/or”New technology is never “either/or”
It is always “and*”It is always “and*”
*until it is well and truly dead*until it is well and truly dead
11. You can do it on a trainYou can do it on a train
And on the bus, it’s all the sameAnd on the bus, it’s all the same
You can do it here or thereYou can do it here or there
Say! You can do it everywhere!Say! You can do it everywhere!
(but not on planes)(but not on planes)
12. And Thus did MichAelAnd Thus did MichAel
JAcksonJAckson
crAsh The inTerneTcrAsh The inTerneT
13. A Word About the Dark SideA Word About the Dark Side
Counting Youtube hits, watching pictures goCounting Youtube hits, watching pictures go
viral, and receiving positive or negativeviral, and receiving positive or negative
comments fill a bully’s human need forcomments fill a bully’s human need for
recognition at lightning speedrecognition at lightning speed
Whether what you do is nice or nasty, real-
time and abundant recognition is only
seconds away
17. Why Generosity?Why Generosity?
Recession and disgust with big businessRecession and disgust with big business
Consumers want to be cared aboutConsumers want to be cared about
Consumers want a genuine responseConsumers want a genuine response
Online culture where sharing opinions andOnline culture where sharing opinions and
ideas is second natureideas is second nature
Technology makes it easyTechnology makes it easy
18. Seth GrodinSeth Grodin
I spread your idea because it makes me feelI spread your idea because it makes me feel
generousgenerous
Both my friend and I will benefit if I share the ideaBoth my friend and I will benefit if I share the idea
I care about someone and this idea will make themI care about someone and this idea will make them
happier or healthierhappier or healthier
I care about the outcome and want you (theI care about the outcome and want you (the
creator of the idea) to succeedcreator of the idea) to succeed
20. Why Green?Why Green?
Physiological and safety needs require aPhysiological and safety needs require a
planetplanet
Frugality in an economic downturnFrugality in an economic downturn
Demand responsible behavior from brandsDemand responsible behavior from brands
Moral high groundMoral high ground
21. Seth GrodinSeth Grodin
I feel smart alerting others to what II feel smart alerting others to what I
discovereddiscovered
I care about the outcome and want you (theI care about the outcome and want you (the
creator of the idea) to succeed.creator of the idea) to succeed.
I’m angryI’m angry
Your service or product works better if all myYour service or product works better if all my
friends use itfriends use it
23. If I make a product or provide aIf I make a product or provide a
service that is on-trend myservice that is on-trend my
business or organization willbusiness or organization will
profitprofit
25. Choose Change ATMChoose Change ATM has developed ahas developed a
brand of ATMs that lets users donatebrand of ATMs that lets users donate
$1.00 of each $2.00 transaction fee to a$1.00 of each $2.00 transaction fee to a
non-profit organization of their choice.non-profit organization of their choice.
26. Giveme TapGiveme Tap lets consumers in the UK refilllets consumers in the UK refill
their water bottles for free at participatingtheir water bottles for free at participating
cafés. 70% of water bottle sales fundcafés. 70% of water bottle sales fund
independent water projects in regionsindependent water projects in regions
where they're most neededwhere they're most needed
27. IndiaIndia
SwachSwach is a water filter and purifier thatis a water filter and purifier that
produces clean drinking water through theproduces clean drinking water through the
use of common ash. It is portable and needsuse of common ash. It is portable and needs
neither running water or electricity.neither running water or electricity.
28. BrazilBrazil
Kaiak has an online 'sensory banner'. Small
printers with perfume testers were
installed on monitor screens in internet
coffee shops. Customers click on the
banner and the printer generates a tester.
29. Food For ThoughtFood For Thought
Do we have fast and painless ways forDo we have fast and painless ways for
customers to share their stories andcustomers to share their stories and
receive recognition from both the libraryreceive recognition from both the library
andand other customers?other customers?
How many ways can we make customersHow many ways can we make customers
aware of opportunities for sharing?aware of opportunities for sharing?
32. Why Keep Up???Why Keep Up???
CredibilityCredibility – have some clue as to what– have some clue as to what
service your customer is asking aboutservice your customer is asking about
InnovationInnovation – observation of trends– observation of trends
and the innovations of others willand the innovations of others will
help you develop new ways tohelp you develop new ways to
connect with your customerconnect with your customer
33. How Do I Keep Up?How Do I Keep Up?
Practice the fine art of skimming. If an ideaPractice the fine art of skimming. If an idea
or term comes up frequently, it’s probablyor term comes up frequently, it’s probably
a trend or useful innovationa trend or useful innovation
Use Google Reader toUse Google Reader to
quick and consistentquick and consistent
professional developmentprofessional development
34. Take TimeTake Time
““I Deserve Time For ProfessionalI Deserve Time For Professional
Development”Development”
35. Be curious and be open minded. Ask
yourself 'why‘
Ask yourself why others are excited and
which existing need has apparently been
unlocked
Try stuff out
Share what you’ve learned – both the trend
and the inevitable anti-trend
Proceed
38. Trendwatching.comTrendwatching.com
Free briefings available via email orFree briefings available via email or
newsfeednewsfeed
““Independent and opinionated trend firm”Independent and opinionated trend firm”
Worldwide network of trendspottersWorldwide network of trendspotters
Source: www.trendwatching.com. One of the world's leading trend firms,
trendwatching.com sends out its free, monthly Trend Briefings to more than
160,000 subscribers worldwide.
39. Great Feeds On OtherGreat Feeds On Other
Libraryland TopicsLibraryland Topics
A Librarian’s Guide To The InternetA Librarian’s Guide To The Internet
Readers Advisor OnlineReaders Advisor Online
Library JournalLibrary Journal
ALA TechSourceALA TechSource
A Librarian's Guide to EtiquetteA Librarian's Guide to Etiquette
Booklist Online - At Leisure with Joyce SaricksBooklist Online - At Leisure with Joyce Saricks
MCLC Library Tech TalkMCLC Library Tech Talk
The Days & Nights of the Lipstick LibrarianThe Days & Nights of the Lipstick Librarian
40. Egotistical Self-PromotionEgotistical Self-Promotion
See my newsfeeds, summaries, andSee my newsfeeds, summaries, and
sometimes, original content at:sometimes, original content at:
librarylandroundup.blogspot.comlibrarylandroundup.blogspot.com
