2. Belle Tire – Overview
• Belle Tire is a company that offers professional
retail and commercial tire services and a holistic
suite of related auto services including auto glass
repair, auto glass replacement, air
conditioning, brakes, alignments, batteries, shocks
and struts, exhaust system repair, batteries, and
oil changes.
3. Belle Tire – Company Overview
• Belle Tire was founded in 1922, and now has over 1,500
staff operating at 90 locations in Michigan and Ohio.
• Belle Tire is known around Michigan and Ohio for their
discount tires and friendly services.
• It is important to create a campaign that builds on Belle
Tire’s advantages
4. New Tires, No Problem
• We call this campaign “New Tires. No Problem.”
This campaign will utilize the digital marketing
strategy and attempt to connect with young car
owners who use social media networks.
• Tire shopping is not something that people like to
do, we want this campaign to connect with users
before they have a problem and so they know
who to contact when something does happen.
5. Search Engine Optimization
• For this campaign we will use a lot of search
engine optimization and AdWords in order to
increase impressions on our website and
increase overall sales.
• With the use of Google Adwords, along with
other online advertising, Belle Tire can
increase brand awareness, educate the market
about their services and gather useful data
about the market.
6. Search Engine Optimization
• Because Belle Tire the business of selling tires, it is very
important to invest in the key words involved with things
that would cause a person to want to go to the store.
• For example, you should use the word “tire” as a keyword
so that people who search for tires on Google will see
your website and visit your store in order to buy tires.
• We will also use the keywords “new tires” and “buy
tires.”
– By using “new tires” people will see your site when they are
searching for new tires and if they are searching to “buy
tires,” they will also see your advertisement.
7. Social Media
• For this campaign, we will be targeting
younger drivers (ages 16-32) who are looking
to buy new tires and who use social media.
• Belle Tire currently does a decent job of
utilizing their social media but they could
definitely improve.
8. Social Media
• We would like to see Twitter integrated in this
campaign and we want to see people tweet us
their stories of needing new tires. This will
help our brand to gain awareness and in turn
increase revenue.
9. Social Media
• The social media part of our campaign will
make a Facebook account that is incorporated
for all the sites.
• We will use Facebook to encourage fans to
post their stories of how they thought they
had a problem but Belle Tire came to the
rescue to help with the tagline “New tires. No
problem.”
10. Budget and Timeline
• Belle Tire is a regional company so they will
not have a very large budget to use on
advertising.
– The budget will be $100,000 for the year.
• This campaign will run evenly across all
months of the year but will have more
spending at the beginning in order to let
people know about it
