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Pitching Media: Tips for Effective Outreach Under 40 Characters

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Brett Atwood
Brett Atwood

The document provides guidance on pitching stories to journalists and creating media kits. It discusses researching target media outlets, customizing pitch letters, and following up. Effective pitch letters are brief, highlight the story's angle and facts, and indicate follow-up. Media kits contain press releases, bios, and other materials about campaigns. Op-eds and letters to the editor are ways to get an organization's viewpoint published.

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Pitch Letters, Advisories, Media Kits and Op-Eds Chapter 8 PR 313
Pitch Letters ,[object Object],[object Object],[object Object]
Three phases of a typical pitch ,[object Object],[object Object],[object Object]
Research First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization ,[object Object],[object Object],[object Object]
Preparing the Pitch Letter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Six Elements of the Pitch Letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Pitches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow-up ,[object Object],[object Object],[object Object],[object Object]
Media Alerts ,[object Object],[object Object]
Media Alerts ,[object Object],[object Object],[object Object],[object Object]
“ Interview Opportunity” Media Alert ,[object Object]
Media Kits ,[object Object],[object Object]
Elements of a Media Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging Your Kit ,[object Object],[object Object],[object Object],[object Object]
Electronic Press Kits ,[object Object],[object Object],[object Object]
Op-Ed ,[object Object],[object Object],[object Object],[object Object]
Op-Ed Pieces ,[object Object],[object Object],[object Object],[object Object]
Writing the Op-Ed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letters to the Editor ,[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object],[object Object]

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