4. • Free Misfit wristband pedometer
• Earn $1 every day or $20 Amazon gift card/month
Digital health being adopted by a payer
Healthier members
Saving healthcare
cost
5. You have already
experience digital health
• Use of activity tracker, also known as Fitbit is widely adopted
• Fitbit shows your lifestyle in numbers
• Promoting healthy lifestyle
• Competing with your peers
6. So what is digital health?
• Digital Health is the
collaborative integration of
technologies into healthcare
to prevent, diagnose, treat,
and manage diseases and to
encourage, measure, track,
and support wellness. 1
1) Phil Baumann, The definition of Digital Health, http://healthissocial.com/digital-health/the-definition-of-digital-health/, Feb 2015
7. Learning objectives
Understand the definition of digital health and its trends
Differentiate types of digital health devices
Understand the barriers to adopt digital health and what it
means for pharmacist
Aware of career opportunity within Digital Health
Discuss the advantages and effectiveness of digital health devices
9. Overview of digital health
User Model
Outcome Model
Patient-centered
Disease-centered
Drug-centered
Clinical trials
FDA clearance
Health economics studies
Reimbursement
DTP / DTC sales
Marketing and promotion
Phenomenal user interaction (UI)
Usually available on the app stores
10. Digital health by example
Patient-Centered Disease- Centered Drug-centered
Description
Mobile App Therapy
provides patient-level
decision support, tools for
self-management, and
educational coaching
Device that measures,
interprets physiologic
data, allowing remote
chronic care
management of
physician
Device that adds
additional value to
the specific drug
Example WellDoc’s BlueStar
Philips Respironics,
ResMed CPAP
Advair:.Diskus
Propeller, Proteus
11. Patient-centered example: WelldDoc’s
BlueStar
• Give patients personalized guidance,
educational tips, and a shot of motivation in
real time, at the moment you need it.
• Keep track of blood glucose levels,
medications, diet, and exercise all in one
place
• Send a report of your progress to your doctor
before each office visit.
12. BlueStar is the first mobile prescription
therapy
Potential reimbursement rate: $185/patient/month
1.Doctor writes
a prescription
and faxes it to
the pharmacy
2.BlueStar
Customer Care
contacts you about
one-time training
session
3. A pharmacist
calls to review the
prescription, then
give an access
code
13.
14. BlueStar clinical trial results
• A1c declines 1.9% among patients with mobile-based self-management coaching
system
• vs 0.7% in the usual care group over 12 months
15. Digital health by example
Patient-Centered Disease- Centered Drug-centered
Description
Mobile App Therapy
provides patient-level
decision support, tools for
self-management, and
educational coaching
Device that measures,
interprets physiologic
data, allowing remote
chronic care
management of
physician
Device that adds
additional value to
the specific drug
Example WellDoc’s BlueStar
Philips Respironics,
ResMed CPAP
Advair:.Diskus
Propeller, Proteus
16. Disease-centered example:
ResMed CPAP
• Care providers can collaborate by storing
patient's diagnostic, prescription and
therapy information
• Patient's care team can troubleshoot
remotely –avoid unnecessary patient visits
and minimize therapy downtime
• Collaborate more efficiently across patient’s
healthcare network
18. New CPT code released for virtual
patient care services
• Beginning January 1, 2015
• 20 minutes of clinical staff time per
calendar month
• Physicians
• Nurse Midwives
• Clinical Nurse Specialists
• Nurse Practitioners
• Physician Assistants
• Patients require multiple chronic
conditions expected to last at least 12
months
• Comprehensive care plan established,
implemented, revised or monitored
• ~$250 reimbursement / 20min
•
Chronic Care Management Services, Department of Health and Human Services, Center for Medicare & Medicaid Services, 2015
19. Digital health by example
Patient-Centered Disease- Centered Drug-centered
Description
Mobile App Therapy
provides patient-level
decision support, tools for
self-management, and
educational coaching
Device that measures,
interprets physiologic
data, allowing remote
chronic care
management of
physician
Device that adds
additional value to
the specific drug
Example WellDoc’s BlueStar
Philips Respironics,
ResMed CPAP
Advair:.Diskus
Propeller, Proteus
20. Drug-centered example: Proeller
Sensor
• The sensor keeps track of the
medication use with a record of the
time and place patient have used your
inhaler.
• Physicians can remotely monitor the
symptoms and determine when a
change in therapy may be needed.
21. How does SmartInhaler work
Tracking Medication Use
• Information is available in the cloud
Medication Reminder
• If the user forgets to take the prescribed medication, the inhaler
provides a discreet audio-visual reminder
Bluetooth Communications
• Automatic wireless transmission of data from the inhaler to the cloud
Touch-Enabled
• Users can view the medication usage charts, and change preferences
22. SmartInhaler benefits asthma patients
Randomized control trial to investigate whether electronic
adherence monitoring with reminder alarms and feedback
can improve clinical outcomes in childhood asthma
Robert Morton, Mark Everard, Heather Elphick
DOI: 10.1183/13993003.congress-2015.OA4772 Published 1 September 2015
European Respiratory Journal
Methods: Children with asthma in the UK were recruited and
followed up in standard clinics for 12 months. The intervention
group had their adherence electronically monitored and regularly
fed- back. The devices in this group also played medication
reminder alarms. The control group had their adherence
monitored, but received no feedback or alarms. Clinical outcomes
were recorded 3 monthly.
http://erj.ersjournals.com/content/46/suppl_59/OA4772
23. Drug-centered example: Proteus Pill
Ingestible sensor in a single tablet to digitally record
ingestion
• Up to 50% of patients with chronic diseases are
noncompliant with medications
• Medical noncompliance adds between $100 - $300
billion annually in healthcare costs (estimated in
2014)
http://www.forbes.com/sites/robertglatter/2015/09/14/proteus-digital-health-and-otsuka-seek-fda-approval-for-worlds-first-digital-medicine/#2715e4857a0bc33d6964b5ca
24. Proteus Discover to a
drug regimen results in
statistically significant
reductions in blood
pressure and low-density
lipoprotein-cholesterol
(LDL),
85% vs 33%
http://www.fiercemedicaldevices.com/story/proteus-unveils-outcomes-data-demonstrate-medication-
adherence-benefits-pay/2016-04-05
26. Digital Health improves healthcare
quality
• Reduce inefficiencies in healthcare delivery
• Make medicine more personalized and precise
• Improve access
• Increase quality of care
60% 65% 70% 75% 80%
Improved Access to Care
Improved Continuity of Care
78%
68%
The American Academy of Family Physicians
Telehealth Survey, n=1557
http://mobihealthnews.com/content/survey-15-percent-family-physicians-used-telemedicine-2014
27.
28. Digital Health solutions
could save primary
care $10 billion
annually.
http://hitconsultant.net/2015/10/20/digi
tal-health-solutions-save-primary-
care-10b-annually/
29. Digital Health benefits all healthcare
stakeholders
Patients
Healthcare
Providers
Payers
Pharma
• Creates new avenues of
direct communication with
consumer to promote brand
presence and loyalty
• Payers can quickly measure the
quality of disease care and
performance on key indicators
• Minimal investment as technology
already exists
• Better monitor patient behavior
such as usage patterns, quality of
medication intake, and adherence
• Increase access to patient data
and tools at the point-of care to
support decision-making
• Improved self-awareness of the
disease status and its treatment
• Vehicle for communication with HCP
• Facilitates disease education
AMCP
SIO
APhA, ASHP
A Chawla et al. Companion devices: transformative mobile health technology towards improved patient care delivery,
Conference poster, ISPOR, Philadelphia, May 2015.
31. Who can influence consumers to adopt
digital health offerings ?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
USA
UK
Pharmacist
Health Insurer
Physicians
32. So are the doctors knowledgeable about
Digital Health?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
USA
UK
USA UK
Patients 42% 30%
Physician 24% 12%
34. It is all about patient
• Patients are actively involved in their health than
ever
• Use of mHealth apps grew 87% faster than the
overall app industry
• Over 100,000 mHealth apps are on the market
http://flurrymobile.tumblr.com/post/115192181465/health-and-fitness-apps-finally-take-off-fueled?utm_medium=referral&utm_source=pulsenews
35. Digital Health is vital part of
healthcare
• 53% of clinicians use a tablet to access electronic health records
• 47% of clinicians use smartphones to search for information
• 84% of young adults age 18 to 34 would prefer telemedicine
36. Government and organizations are
pushing for health innovations
• University of Pittsburgh School of Pharmacy has
Pharmacy Innovation Lab(PIL) program
• America Association of Retired People (AARP)
hosts annual health innovation competition
• US Department of Health and Human Service
(HHS) 18 months residence program
http://health50.org http://www.hhs.gov/idealab/ www.pillab.com
37. Increasing funding for digital health
startups
• Venture investment in digital health in 2014 reached $4.1 billion
• 123% increase year-over-year
41. Opportunity for pharmacy student
• Stay up-to-date. Subscribe http://mobihealthnews.com/
• Research opportunity available using various digital health
devices(propeller health, proteus health)
• Apply for summer internship at a digital health startups
• Bring your ideas to health innovation competitions (ex. Big
Idea Competition)
• Attending digital health conferences (Digital Health Summit,
HIMSS Conference, Health 2.0 and many others)
The healthcare industry represents nearly a fifth of U.S. GDP and it is going through a period of dramatic change. What are the underlying currents of this change? What previously unimagined models are emerging and proving successful? Which models will find themselves closing their doors?
US spends far more money in healthcare than any other OECD countries in the world. However, that doesn't mean that citizens are healthy. the average life expectancy is just about the average.
Annual U.S. Healthcare Spending Hits $3.8 Trillion and it is expected to rise for the next 10 years. A change in the healthcare system is desperate and government and companies are working hard to reduce the healthcare cost.
So Why is it matter?
Because Digital Health can make America great again..
Different approaches are being taken to make the change.
Most recent adoption of misfit by Oscar health, startup medical insurance company based in NewYork, is a great example of how digital health can be used to improve population health. Adoption of misfit to their member expect to reduce healthcare cost and encourage people to stay healthy
Fitbit is the most widely adopted digital health device
As you may have experienced, use of Fitbit or other types of activity trackers are being widely adopted by variety of people.
It promotes healthy lifestyle of the users by allowing them to see their lifestyle in a number as it measures different biometrics. Users can compete their numbers/scores with the co-workers and friends
Technologies can capture various information from our body. That include heart rate, temperature, weight and medication compliance. Those information are actively being communicated with healthcare providers in order to keep patients healthier.
There are thousands of digital health apps and devices in the market. It is important to categorize them properly!
User Model is the most prevalent type. Most health apps that you find in apple app store and google app stores are in this category. Anyone with basic health knowledge can create an app.
However, there are apps that are FDA approved and going through clinical studies to see if the app really helps and improve patient’s health. Those are called outcome model.
Outcome models are designed by professionals and it can be an app or a devices. They require clinical trials, FDA clearnace, health economic studies, sales and marketing team. Outcome models can be reimbursed from the insurance company just like any other medical services.
Outcome models can be divided by patient-centered, disease-centered, or drug-centered.
Patient-centered model is also call mobile app therapy and it provide patient-level decision support, tool for self management, and education.
Such app really makes patients well-educated and make better decisions
WellDoc’s blue star is the great example of the patient-centered model
Explain about welldoc’s blustar app
The app gives an alert when patient is low on sugar and tell the patient to give extra 15g of fast acting carbs.
The app monitors the patients glucose level and send out personalized guidance and educational tips
So how’s such app being downloaded?
BlueStar is prescribed like how doctor prescribe a medication.
BlueStar clinical trial published in Diabetes Care, 2011
While patient-centered model guides patients to healthier behaviors and lifestyle
Disease-Centered is focused on a remote chronic care management for physician.
Resmed cpap is an example
Remote patient monitoring benefits hospitals from readmissions penalties, and shortages of medical staffs.
Remote patient monitoring is no longer a future. Clinical staffs are now being reimbursed for the services.
Pharmacist getting the provider status will allow us to be reimbursed for the service as well
The last drug-centered category.
Drug-centered models are specific to each medication. They enhance the efficacy of the medication by monitoring and improving medication adherence
How propeller sensor (smartinhaler) works
Interim data from the study being undertaken at the University of Sheffield has demonstrated that use of the Smartinhaler™ platform substantially increases adherence and significantly reduces the number of oral steroid courses required over the period. The interim data shows that at 12 months:
a 144% increase in adherence in the Smartinhaler™ group vs control arm;
a 37% reduction in the number of oral steroid courses required in the 12 months from 2.7 to 1.7, a clear marker of reduced severe exacerbations; and
a 14.9% increase lung function as measured by FEV1 (mean forced expiratory volume in 1 second % predicted) which increased from 87% to 100%.
"The promising results from the pilot study demonstrate that this innovative digital approach to therapy optimization is not only patient-centered, but can lead to improved clinical outcomes," said Proteus CMO George Savage in a statement. "The findings suggest that deploying a panel of medicines that reflect the needs of patients and physicians can move the needle in treatment optimization."
After four weeks, 85% of subjects in the digital medicine arm of 72 patients achieved their blood pressure target--that's opposed to the usual care 24-patient arm in which only 33% did. The digital medicine arm also had a larger reduction in diastolic blood pressure and LDL than usual care.
The 96-patient, 12-week study enrolled patients with uncontrolled hypertension and Type 2 diabetes who had failed at least two antihypertensive medications plus metformin and/or sulfonylurea. The randomized, control trial adds Proteus Discover to an existing medication regimen for four or 12 weeks, with a control group receiving usual medical care.
Dr. George Savage, Proteus chief medical officerThe primary outcome in the trial is change in systolic blood pressure. Secondary outcomes include change in diastolic blood pressure and the proportion of subjects to achieve a target blood pressure of less than 140/90 mm Hg. The study also includes a patient subset specifically on sensor-enabled version of the cholesterol-lowering atorvastatin.
Final study data are slated to be published later this year. Proteus is also partnering with its customers to produce further real-world clinical and economic data; it hopes to demonstrate its usefulness in optimizing treatments and improving patient outcomes.
As we discussed their effectiveness with prior slides,
Digital health improves quality of care.
According to a just-published 2014 survey of 1,557 US physicians, 8 percent of respondents reporting a belief that telehealth improves access to care, 68 percent believed it improved continuity of care.
There are significant economic saving by adopting digital health.
The example here is reducing the emergency room visits by adopting the mobile text message system.
It not only saves times and money by reducing healthcare utilization and allows the medical team to be available for the real emergency
Digital health solutions could save primary care $10 billion annually,
Digital health benefits various healthcare stakeholders. No matter which pharmacy career that you are planning to pursue, digital health is going to have impact on your career.
It impacts on the pharmaceutical industry, managed care organizations, and clinical and retail pharmacists.
Although patients expect their doctors to know about digital health, previous survey showed there is a huge knowledge gap.
While physicians struggle to learn about digital health, it is an opportunity for pharmacists to excel its role as a healthcare professional.
As the survey shows, pharmacists are capable to influence consumers to adopt a digital health offering.
Pharmacists should challenge themselves and become an expert in this new health paradigm and help patients to find the best digital health tool that suit their need.
Ipsos also surveyed consumers on whether they thought providers, health insurers, or pharmacists could influence them to adopt a digital health offering.
45 percent of US respondents said they could be influenced by a doctor, followed by 31 percent who said they could be influenced by a health insurer, and 26 percent who said they could be influenced by a pharmacist. In the UK the percentages were slightly lower across all groups, but the general population also showed more trust in the pharmacist than in the health insurer. Some 47 percent in the UK said they could be influenced by a provider, 22 percent said they could be influenced by a health insurer, and 25 percent said they could be influenced by a pharmacist.
THE SURVEY SHOWS A KNOWLEDGE GAP is a big barrier IN DIGITAL HEALTH
In the US, 42 percent of patients think doctors are knowledgeable about connected health devices, while 24 percent of doctors said they were knowledge about these devices
In the UK, 30 percent of patients perceive doctors to be knowledgeable about connected health devices, 12 percent of doctors perceived themselves as knowledgeable
"Perceptions are a lot stronger for those perceiving DOCTORS to be knowledgeable compared to doctors themselves" Sangar said.
"There’s definitely a knowledge gap. When we look at diabetes patients, these individuals are visiting doctors more frequently... They have co-morbidities, therefore they are much more revolving door individuals. They actually have a lot more confidence. They have more contact with their doctor and they are a lot more amenable to being advised."
Previous graphs shows pharmacists opportunity to really help patients to understand digital health and their uses as we are the last place patients stop by
Everything starts from the patients.
As we mentioned earlier, people are more actively involved in their health management than ever before.
As a result, patients are driving the higher usage of the digital health
Physicians are adopting digital health by using their tablets or smartphone to provide patient care as well.
Providers have access to the patients profile anytime anywhere
As a result, various organizations are seeking for health innovations by creating a educational program, idea competitions, and residence program.
This is a booming industry.
And luckily UPMC is up there too.
The number of deals for medication management is significant
Being affiliated with UPMC, and studying pharmacy, you are at a great place.
There are few things you can pursue if you are interested.
The most important thing as a student is staying informed. This market is constantly developing and changing so keeping your ears open is very important.