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V47 Ch15 Designing And Managing Integrated Marketing Channels

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Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 1, 2009
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object]
Importance of marketing channels and values network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Importance of marketing channels and values network
[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network
[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The role of marketing channels
[object Object],[object Object],[object Object],The role of marketing channels
[object Object],[object Object],[object Object],[object Object],Channel Design Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],Analyzing Customer’s Desired Service Output Levels
[object Object],[object Object],[object Object],[object Object],Establishing Objectives and Constraints
[object Object],[object Object],[object Object],[object Object],Identifying and Evaluating Major Channel Alternatives
[object Object],[object Object],[object Object],Channel Management Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Management Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Integration and Systems
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition
[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-Commerce Marketing Practices
[object Object],[object Object],[object Object],[object Object],E-Commerce Marketing Practices
Summary: Designing and Marketing Integration Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Designing and Marketing Integration Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion: Designing and Marketing Integration Marketing Channels ,[object Object]

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V47 Ch15 Designing And Managing Integrated Marketing Channels

  • 1. Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 1, 2009
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