My personal brand presentation.

1. PERSONAL BRAND EXPLORATION
Brittany Ware-Tatum
Project & Portfolio I: Week 3
July 26, 2020

2. Brittany Ware-Tatum was born in Aurora, Colorado, where she
graduated from Eaglecrest High School. During her high school career,
Brittany played Softball and was always the Girls Basketball Manager.
She was also apart of DECA and participated in her school districts
Debate Team. Her skills have since put her on the path of Sports . With
her family being huge sports fans, she is determined to use her
abilities of business and knowledge of sports help NFL players build a
brand and image that fans can respect and business hope to work
with. For that knowledge Brittany currently attends Full Sail
University, currently working on a Bachelors of Science degree in
Sports Marketing and Media. Once she graduates in 2022, she hopes
to start her career path towards a Sports Marketing Manager or
Account Manager in the state of California.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Marketing Manager
•Public Relations Assistant
•Event Coordinator
Caregiver Archetype - taking care of
others. Making sure clients voices are
heard and marketed in the right way.
Not letting the client feel alone in the
marketing part of their careers.
Sports Marketing and Media

4. • DEMOGRAPHICS: 85% Female,
30-45 years old, Predominately
White, Single, College Educated,
Located in central-America.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, spends time
with kids/ family. Business
professional minded.
• IDEAL AUDIENCE MEMBERS:
Lauren Giovannitti, HR Director
(NFL), Samantha Stuckert, Global
Brand and Consumer (NFL), Julie
Haddon, Senior Vice President of
Marketing (NFL)
Recruiters & Hiring Managers at NFL
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Land an entry-level marketing position at NFL.
‣ Connect with marketing managers via LinkedIn.
Build up rapport and brand myself, December 2021
Mid Term: (2027)
•Land Marketing position within the NFL Marketing team.
‣ Gain more knowledge on different positions inside
the marketing department.
Long Term: (2035)
•Become a Marketing Manager for an NFL team. Branding
many players images and building relationships with
brands.
‣ Have 5-10 players I represent personally. Work
towards building lasting relationships with brands
like Nike, Gatorade, Vitamin Water, etc.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Keynote 95%
Adobe Creative Suite 50%
Time Management 80%
PublicSpeaking 60%
SOFTHARD
Contracts
Microsoft Office 100%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help professional athletes build
relationships with brands by showcasing who
they are and what they stand for within their
personal lives as a Marketing Manager.
PROMISE

8. CREDENTIALS
Work Experience:
•11 years in Customer Service
Education:
•Media Communications Certificate 2019
•Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:

9. COMPETITION
Andrea Rodriguez
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• University of Southern California, BA in International
Relations/ business 2009 - 2013
• University of Duesto, BA Language and Culture Study
Abroad Program 2012 - 2012
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Social Media - 8 endorsements
• Social Media Marketing - 4 endorsements
• Music Marketing - 4 endorsements
Brittany Ware-Tatum
Overall Online Presence:
• 370 connections, banner customized, amateur headshot,
lack of details throughout profile, no articles published,
inactive on social media, URL customized
• Grade: Poor, 50 out of 100
Industry Experience:
• No industry experience
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• Project Management - 0 endorsements
• Typing - 0 endorsements
• Fraud Detection - 0 endorsements
Overall Online Presence:
• 21 connections, banner image not yet customized, non
professional headshot, no detailed summaries
throughout profile, no articles published, inactive on
social media, URL customized
• Grade: Average, 5 out of 100

10. COMPETITION
Aidan Khalilova
Industry Experience:
• 3 years of digital marketing manager
Education:
• Arizona State University, B.A. Broadcast Journalism
2012 - 2016.
• Facebook Certified Digital Marketing Associate, issued
2019, expires 2021
Noteworthy Experience:
• Internship at KAZT-TV (AZ-TV) 5 months
Skills and Proficiencies:
• Journalism - 20 endorsements
• Social Media - 34 endorsements
• News Writing- 17 endorsements
Brittany Ware-Tatum
Overall Online Presence:
• 500+ connections, banner image customized, not a
polished headshot, detailed profile summaries, one
recommendations, URL not yet customized, premium
membership
• Grade: Low 50 out of 100
Industry Experience:
• No industry experience
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• No leadership experience.
Skills and Proficiencies:
• Project Management - 0 endorsements
• Typing - 0 endorsements
• Fraud Detection - 0 endorsements
Overall Online Presence:
• 21 connections, banner image not yet customized, non
professional headshot, no detailed summaries
throughout profile, no articles published, inactive on
social media, URL customized
• Grade: Low, 5 out of 100

11. BRAND POSITION
Building personal brands for athletes that will
be remembered from the brands and their
athletes fans.
BRITTANY WARE-TATUM

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Brand Marketing Experience
‣ April 3rd and 4th
• Horizon Summit
‣ June 10th and 11th
• Hashtag Sports Conference
‣ June 16 and 17th
Marketing Manager
• Primary Content: Online profiles used to help promote my skills
and services. Using also a podcast in relation to my activism.
• Primary Tools: IG and LinkedIn. Going to use these social media
platforms to build my brand and showcase my skills as a
marketing manager.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase rodeo marketing knowledge and embed
podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 10 yrs of
experience in marketing management; business minded
woman who can also be a mentor, Dec. 2021
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• Complete skills through LinkedIn learning. Build up my
knowledge of contracts and management.
Soft Skills
• Currently I have no soft skills through LinkedIn
completed.

14. Brittany Ware-Tatum
Your brand is who makes you known right?
Personal views, a voice that is loud enough to hear
and impactful enough to make a difference? My job is to do
exactly that. My name is Brittany Ware-Tatum, and I am interested in build
your Marketing Manger. I will represent you in the best way and make sure
that your voice is heard with all brands. Remember the name Brittany Ware-
Tatum, I will be your personal marketing manager.
“

15. REFERENCES
https://nflcommunications.com/Pages/NFL-Media-Names-Julie-
Haddon-Senior-Vice-President-of-Marketing.aspx
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
https://www.google.com/search?
client=safari&channel=iphone_bm&sxsrf=ALeKk03gB1smy30X
xj37KrDOQHR9c_fLhQ:1595813341626&source=hp&ei=3S0e
X_a1I5K90PEP8s2u-
Ag&q=marketing+manager+in+the+nfl&oq=&gs_lcp=CgZwc3kt
YWIQARgAMgcIIxDqAhAnMgcIIxDqAhAnMgcIIxDqAhAnMgcI
IxDqAhAnMg0ILhDHARCvARDqAhAnMg0ILhDHARCvARDqA
hAnMgcIIxDqAhAnMgcILhDqAhAnMgcIIxDqAhAnMgcIIxDqAh
AnUABYAGDRD2gBcAB4AIABAIgBAJIBAJgBAKoBB2d3cy13a
XqwAQo&sclient=psy-
ab&ibp=htl;jobs&sa=X&ved=2ahUKEwj3yP37o-
zqAhWlKH0KHRd6DRkQiYsCKAF6BAgEEBM#htivrt=jobs&hti
docid=tVP3WHjwBxvyMAnMAAAAAA%3D%3D&fpstate=tldet
ail
https://www.linkedin.com/in/aidan-khalilova-34018559/
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/communications-community-relations/
public-relations-manager-1955827
https://www.linkedin.com/in/andreardgz/