Marketing Strategy: Joint Venture

1. Marketing Strategy:
Joint Venture
Brooklynn Harnett

2. Joint Venture, What’s That?
i. Special form of partnership and creates a third independently
managed company. 1+1=3 type of deal.
ii. Two companies agree to work together in a specific market, either
geographically or product based. Then add in the third-party
management company.
iii. Risks and profits are normally shared equally among the parties
involved.
iv. The best example of a joint venture is Sony/Ericsson Cell Phone.
http://www.tradestart.ca/market-entry-strategies

3. 4 Best Tips Develop Successful Partner Marketing
Strategy
i. Marketing Campaign Elements — The scope of your campaign,
what assets will be created, and the time-frame of your release. For
example, will you kick-off your campaign with an infographic, follow
it up with a video, and end it with a deep-dive guide that you will
provide at your event? Figure out how each component of your
campaign builds off of each other and culminates with the event
itself.
ii. Social Media Strategy — What are the ways you will promote your
campaign and take advantage of partner newsletters, blogs, and
social media channels? Will your campaign promotion be staggered,
released at the same time, and how can you work together to make
the most significant social media impact? Define your social media
strategy to promote effectively.

4. 4 Best Tips Develop Successful Partner Marketing
Strategy, Continued
iii. Gamification Plan — Will you use gamification, prizes, or contests to
increase engagement? If so, what will the prizes be, how will they be
allocated, and how can you use gamification at the event itself to drive
traffic to your booth? By using prizes that are targeted at your
demographic, you not only increase your booth attendance, but you
qualify your prospects better.
iv. Lead Capture Methodology — How will you share and capture leads?
What form fields are essential, which are asset specific, and how will
you share leads at the event that you are promoting? It’s essential to
know who is responsible for what, and what information is important
for both parties to collect.
https://www.certain.com/blog/3-tips-develop-successful-partner-
marketing-strategy-events/

5. First 5 Steps to Start Your Joint Venture:
End Game
•Think about the end , what do you envision
your business looking like or modeling.
Targets
•Target a huge problem/want/need that has
a huge market.
Money
•Direct your budget towards the future,
thinking of the end game.

6. BMW and Toyota co-operate on research into
hydrogen fuel cells, vehicle electrification and
ultra- lightweight materials.
https://www.tutor2u.net/economics/reference/joint-ventures

7. GLOBAL TRADE:
Successful international expansion offers promising
opportunities, but how to enter those markets is key to
your success.
The Authority For
US Companies Doing
Business Globally.
https://www.globaltrademag.com/pros-cons-international-joint-ventures/

8. Pros of a Joint Venture:
https://www.thebellevuegazette.com/top-10-joint-venture-pros-and-
cons/
✓ New expertise and combined experience.
✓ More resources.
✓ Share risks and costs.
✓ Temporary and amicable.
✓ Fast business growth.

9. Cons of a Joint Venture:
https://www.thebellevuegazette.com/top-10-joint-venture-pros-and-
cons/
✓ Different working methods and
management styles.
✓ Lack of commitment.
✓ Misunderstanding and conflict.
✓ Unclear objectives.
✓ Difficult to exit.

10. Joint Ventures are Your Way of Connecting Your
Business to Everywhere Else!
If you already have an
established company
and are looking to move
up and out – a Joint
Venture would be one of
many great choices you
can decide and move
forward with.