4 Key Trend Drivers For The Fitness Industry 2011-2016

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Bryan K. O'Rourke

Four key drivers will converge to impact the bricks and mortar fitness industry over the next five years.

Strategic Trends & Considerations
Bricks & Mortar Fitness Industry
4 Key Trend Drivers For 2011 - 2016 1

ﬁtness center concepts move
up and down the value chain.
budget and hi end experiential
specialty models grow while
there is increasing death in
the middle

4 Key Fitness Industry Trend 1. Market Bifurcation
Drivers for 2011 - 2016 www.bryankorourke.com

industry convergence & digital
alternatives create more
consumer options

2. Non-Facility Competition
4 Key Fitness Industry Trend Will Surge
Drivers for 2011 - 2016 www.bryankorourke.com

co-created experience
delivered with new value
exchanges merging the physical
& digital

4 Key Fitness Industry Trend 3. New Biz Models Will Emerge
Drivers for 2011 - 2016 www.bryankorourke.com

aging populations and rising
health care costs lead to
continued rise in holistic
integrated solutions including
medical ﬁtness

4. Wellness Will Become
4 Key Fitness Industry Trend Mainstream
Drivers for 2011 - 2016 www.bryankorourke.com

Connect with Bryan K. O’Rourke
and learn more about key trends in
ﬁtness and wellness at
www.bryankorourke.com

The 4 Drivers Behind A
4 Key Fitness Industry Trend Changing Industry
Drivers for 2011 - 2016 www.bryankorourke.com

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4 Key Trend Drivers For The Fitness Industry 2011-2016

1. Strategic Trends & Considerations Bricks & Mortar Fitness Industry 4 Key Trend Drivers For 2011 - 2016 1

2. ﬁtness center concepts move up and down the value chain. budget and hi end experiential specialty models grow while there is increasing death in the middle 4 Key Fitness Industry Trend 1. Market Bifurcation Drivers for 2011 - 2016 www.bryankorourke.com

3. industry convergence & digital alternatives create more consumer options 2. Non-Facility Competition 4 Key Fitness Industry Trend Will Surge Drivers for 2011 - 2016 www.bryankorourke.com

4. co-created experience delivered with new value exchanges merging the physical & digital 4 Key Fitness Industry Trend 3. New Biz Models Will Emerge Drivers for 2011 - 2016 www.bryankorourke.com

5. aging populations and rising health care costs lead to continued rise in holistic integrated solutions including medical ﬁtness 4. Wellness Will Become 4 Key Fitness Industry Trend Mainstream Drivers for 2011 - 2016 www.bryankorourke.com

6. Connect with Bryan K. O’Rourke and learn more about key trends in ﬁtness and wellness at www.bryankorourke.com The 4 Drivers Behind A 4 Key Fitness Industry Trend Changing Industry Drivers for 2011 - 2016 www.bryankorourke.com

4 Key Trend Drivers For The Fitness Industry 2011-2016

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4 Key Trend Drivers For The Fitness Industry 2011-2016

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