This a presentation done by me and my group for our college coursework.

2. Our Product
We chose to do Trident because when we
researching top brands, Trident was the
second best brand, the first one was
Stride, but we couldn’t find that in a local
supermarkets or the internet, or America,
so we chose Trident as it is available in
British stores.

3. Our Audience
Our target audience is 14-19 years
olds as gum mainly appeals to
young students, and whenever
brought out in front of several
teenagers the main question is ‘can I
have some’. Plus most teenagers
think the more gum you have the
cooler you are, so advertising gum to
teenagers seems the only logical
choice.

4. USP
The USP of trident gum is the packet that is different
to all other chewing gum packets also the flavors are
unique to this brand. Most other brands just do mint
flavors, but trident branches out to others such as
fruity, as well as giving you gum protection!

5. USP: Cavity prevention!
USP 1 USP 2

12. Competition?
Being such a big brand, Trident
would have competition. Right?
Well yes, wherever there is a brand
there is another trying to better for
Trident the competition is

13. Controversy
There has been several issues
brought to light due to the usage of
artificial sweeteners used in Trident
Gum, as well as a banned advert
deemed ‘racist’.
Aspartame is the sweetener in
question, along with with advert
being banned due to more than 500
complaints of racism.*
*Figures from The Guardian.
The name “Trident”
derives from the fact
that the gum’s
formula containing 3
enzymes to promote
dental health.
FUN FACT

14. History of the
company
Trident gum was first introduced in
1964, under the owner of the
American Chicle Company.
Trident was created after it came out
that sugar was bad for our teeth, so
the company introduced Trident to
promote sugar free gum. Making it the
first gum ever in the US to not have
sugar in it.
In it June of 2014 it was officially
taken over by Mondelez International.
[Sometimes known as Kraft]

15. Advert history 1968-2001
Trident advert, 2001, called
“Filing”
Trident advert 1968

16. Advert history 2009-2014
Trident advert 2014.
“Things are happening”
Trident advert 2009.
“Do you play?”

17. Advert pitch
Our advert will contain one student walking around
the college looking paranoid and trying to find
somewhere with no people and once he finds that
place he pulls out some chewing gum and opens the
pack, but as soon as he opens the pack he looks
around and there is loads of people around him
asking for a chewing gum and claiming favors that
they have done him so that he feels like he should
give them a gum.

20. Well for one. It’s teenagers coming up with the idea. And for another ours
is more realistic, as whenever a teenager does want gum, they do have to
be cautious otherwise they end up losing it all as everyone wants some.
Plus ours is different because it’s more entertaining, and the graphics may
not be as good but we can still make it just as good.
How is ours different

21. Thanks for watching!

22. http://t2.gstatic.com/images?q=tbn:ANd9GcQGuGx0-M1ArfaGDWQPxdQS-
2YiG3ELvMQEMlhRahmS5eZxcSa4OIyCFLc
http://www.oldtimecandy.com/walk-the-candy-aisle/trident-sugarless-gum/
http://en.wikipedia.org/wiki/Trident_%28gum%29
http://www.thetoptens.com/top-bubble-gum-brands/
Common Knowledge
http://www.theguardian.com/media/2007/mar/28/advertising.uknews