This document outlines 7 top marketing strategies to try in 2020: 1) Educate customers with content marketing; 2) Customize marketing campaigns using analytics and segmentation; 3) Use shoppable posts on social media like Instagram and Pinterest; 4) Leverage immersive technologies like AR and VR for engaging content; 5) Automate Google Ads bidding using machine learning; 6) Use social messaging apps to develop customer relationships; 7) Leverage social media stories on platforms like Snapchat, Instagram, and Facebook to connect with audiences.
2. 1. Educate with your content
Content has been King for a long time and 2019 was no different.
Citing data from the 2019 trends survey of the Content Marketing
Institute, Regina Anderssen, head of digital marketing at office
space rental company MySpace, acknowledged that 77 percent of
B2B marketers are using content marketing.
In addition, most B2B content marketers are using educational tools
to nurture leads and create trust among consumers, which is
completely necessary for inbound marketing, she said.
3. 2. Customise your marketing campaigns
By digging into analytics and understanding demographics, affinity
categories and in-market segments, Peter Wilfahrt, managing
director of the digital agency Versandgigant, said marketers should
personalize every single message in 2020. More about that in just a
moment.
Effective customization is the result of efforts such as behavioural
segmentation, or the separation of audience members into groups
based on their actions, such as first-time purchases, abandoned
carts, repeated purchases and page views without conversion, said
Richard Wright, marketing manager at CBD site Conscience CBD.
4. 3. Shoppable Posts
Around now, you know that internet marketing is an integral aspect
of social media. What you may not realize is just how many people
are shopping on social matters. 60 percent of Instagram users said
they are finding new products on Instagram and a staggering 70
percent said Pinterest lets them find new products in a poll of over
4,000 Pinterest users.
5. 4. Immersive Techs like AR and VR
• For a few reasons interactive content will be one of the top
marketing trends of 2020:
• This form of content is modern and original and helps to reduce
noise
• This gives visitors a reason for staying on the page
• It is highly shareable (nearly all saw someone post the results of a
stupid quiz like “What kind of cheese are you?”)
• Sharing capacity builds your brand awareness
• Last but not least, people just love interacting!
6. 5. Google Ads for Smart Bidding
Automation is nothing new in the digital marketing world, but we expect
automation and smart bidding to become the norm for many PPC account
managers thanks to recent Google Ads updates announced at Google
Marketing Live.
To optimize your bids, Google Ads relies on machine learning so that you
get the most value out of every conversion. The improvements announced
at Google Marketing Live make optimizing your bids better than ever, with
the ability to select campaign-level conversion actions, the ability to
optimize your bids through multiple campaigns with a set of desired
conversion actions, and the ability to set bids to change automatically
when a sale starts or stops. These enhancements will help maximize
conversions.
7. 6. Apps for social messaging
Below are a few reasons businesses use chat apps:
• Establish contacts and develop relationships
• Consumer awareness about their company/products
• Improved revenue
• Have people invited to events
• Extraction of future clients
• Providing service for consumers
• Think of how you can use social messaging apps in your business by 2020!
8. 7. Social Media Stories
It was the first social media platform to conceive of the “story”
when Snapchat was released in a 2017-short and sweet picture or
video messages that disappear after 24 hours. As the story idea has
grown in prevalence through many social media outlets such as
Facebook and Instagram, the story is no longer just a trend for
millennials and gen z. Now businesses, big and small, use them to
increase awareness of the brand and use the chance to connect with
a younger audience. Seek the Snapchat, Instagram and even
Facebook posts.