Domino's Pizza was founded in 1960 and has since grown to over 14,000 locations worldwide. Their main product is delivering hot, delicious pizza to customers' doors as quickly as possible. To achieve this, Domino's has innovated their digital ordering and delivery tracking technologies, being one of the first pizza chains to offer online and mobile ordering in 2007. They have continued expanding their digital capabilities and now over 40% of orders are placed online. While facing competition from chains like Pizza Hut that are also improving their digital offerings, Domino's aims to maintain their position through further innovations like pizza delivery by drone.

1. Byoung Hyun Bae
Jan. 22, 2018

2. What problem Does Domino’s Pizza
solve?
■ “American pizza
restaurant chain
founded in 1960”
… Wikipedia
■ People love PIZZA

5. More interesting Problem
Millions of people around the globe wants a delicious,
hot pizza delivered to their doors instantly

6. Company Slogan (2007):
You Got 30 Minutes

7. Domino’s Pizza Product
■ Deliver millions of beautiful, delicious pizza
Everyday to customers around the world as
Fast as possible.
– Accessibility
– Scalability
– Quality

8. COMPANY HISTORY

9. Where did
Domino’s Pizza
start?

11. Domino’s Pizza
■ Now:
– 396 company-operated restaurants
– 5,042 domestic franchised restaurants
– 8,779 international franchised restaurants

13. Innovations
■ Rolled out its online and
mobile ordering sites in
2007
■ Domino's introduced the
Pizza Tracker in 2008
■ Domino's unveiled a special
"pizza car” in 2015

14. World's first pizza delivery by a DRU Drone … New Zealand 2016

15. A pilot project in Dutch and German cities using delivery robots …2017

16. Future Plans
■ Pizza Checker
■ Order using
Facebook
Messenger and
Slack
■ Chat bots

17. COMPANY $$$

18. Revenue
Over 40 percent of Domino's sales are digital orders

19. o0p

20. COMPETITION

21. Pizza Hut
■ Visible Promise Time
■ tracking the delivery
driver’s GPS
location:
“Uber-ization”

22. Papa Jones
■ Apple TV app for digital
orders
■ Aggressive 60% digital
order goal
■ Redesign mobile app

23. Domino’s Pizza Stock (5 years)

25. Will Domino’s continue to grow?
■ Domino’s brand *(good & bad)
■ How to attract talent
■ Market competition

27. DOMINO'S BECOMES A TECH COMPANY
THAT HAPPENS TO MAKE PIZZA
…NPR
Any Questions?

28. References
■ https://www.dominos.co.in/files/menu/DP66429.jpg
■ https://en.wikipedia.org/wiki/Domino%27s_Pizza
■ https://d1hl0z0ja1o93t.cloudfront.net/wp-content/uploads/2017/05/30094930/dominos-Pizza-
Box.jpg
■ https://i.ytimg.com/vi/on4DRTUvst0/maxresdefault.jpg
■ https://www.windowscentral.com/sites/wpcentral.com/files/resource_images/PizzaHutApp.jpg
■ https://www.npr.org/sections/alltechconsidered/2014/11/04/359829824/dominos-becomes-a-
tech-company-that-happens-to-make-pizza
■ http://www.businessinsider.com/pizza-huts-new-technology-boosts-sales-2016-4
■ https://www.networkworld.com/article/2226882/software/what-percentage-of-domino-s-pizza-is-
ordered-online-.html