5 Business Essentials for Career Experts in 2012
•
2 j'aime•437 vues
The opportunities for career coaches, counselors, and experts will be huge in 2012. Do you have the right essentials to succeed next year?
Recommandé
Contenu connexe
En vedette
En vedette (19)
Similaire à 5 Business Essentials for Career Experts in 2012
Similaire à 5 Business Essentials for Career Experts in 2012 (20)
Plus de CAREEREALISM
Plus de CAREEREALISM (20)
Dernier
Dernier (20)
5 Business Essentials for Career Experts in 2012
- 1. 5 Business Essentials for Career Coaches, Counselors, and Experts in 2012 J.T. O'Donnell Founder
- 2. The 5 Essentials Are... 1. Video 2. Go FREELESS 3. Super Niche 4. Authority Marketing 5. Automatic Revenue Stream
- 3. 1. Video
- 4. "If you're not using video in 2012... you'll be out of business by 2013."
- 10. Marketing in 2012 = Avoid 'Yell & Sell' MUST Have Third-Party Credibility ● Interactive Education ● Expert Status ● Social Conversation ● Content with WOMP (Word of Mouth Potential) A.K.A. Authority Marketing!
- 12. Social Looping = Guided Participation Step 1: Viewers enter at different points via channel of their preference Step 2: Content guides them into a continuous loop of branded edutainment to expedite awareness NOTE: Average is 9 touches to earn trust and convert calls-to-action
- 13. 5. Automatic Revenue Stream
- 14. Proof it Works
- 15. Expert / Partner Program Benefits ● Content promotion ○ Blog ○ Newsletter ○ Social media ○ Third-parties ● Webinars / interviews ● Partner newsletter ● Monthly phone calls ● E-mail support
- 16. New Prices of Expert / Partner Program $199 / quarter (2 articles / month) - Current: $149 $249 / quarter (4 articles / month) - Current: $199 $399 / quarter (8 articles / month) - Current: $299 * New prices effective December 30, 2011 * Current expert / partner prices grandfathered
- 17. New: Weekly Web TV Show ● Generate bond with audience ● Instantly become more personable ● Demonstrate your expertise ● Develop trust beyond writing ● Prove you’re keeping up with technology ● Increase visibility in search engines ● Have fun ● $349 / month (2 articles, 4 videos / month) ○ Includes 30-minute weekly television show
- 18. New: CareerHMO.com Franchise ● Don't re-create the wheel ● Provide affordable option for clients ● Show you're keeping up with technology ● Make money in your sleep ● $99 / month (4 articles / month) ○ CareerHMO.com franchise license ($899) Before December 30th - Only $599
- 20. Questions?
- 21. Next Steps... Thank you for taking the time to listen to our webinar. Here’s how you can get started developing your own business essentials with our help! Step 1: If you are new to us, apply to be an expert or partner. Step 2: If you are an existing expert or partner, upgrade your membership and / or get your own Web TV show before the rates increase. Step 3: Become one of our first franchise members before the rates increase. Step 4: Schedule a one-on-one consult with J.T. to assess your business model and learn about our business consulting services. Contact: info@careerealism.com