This presentation was given to the University of Florida Graduate Business Students attending Career Development Day - Sept. 9, 2011. The topic was social media and its impact on their career search.
11. Since Sept. 2010 Sept ‘ 10 - # of Users – LI 80M FB = 500 M Social Network Premiers – Oct. 1st 2010 “Arab Spring” – Spring 2011 $10 B LinkedIn IPO – May 2011 Rep. Weiner & Twitter – June 2011 MySpace – sold – June 2011 Today - # of Users – LI=120M FB = 750 M
17. Facebook vs LinkedIn Meeting and relationship building with (new & existing) business contacts Value Conversation with EXISTING social contacts “The Basics” Attention Required Immediate Gratification INCREMENTAL gratification through relationship building with BUSINESS contacts Analogy Networking over Happy Hour Networking over Cocktail Hour If you don’t have a LinkedIn Account, you should consider one now!
27. Your Value Standing Out in a crowd Billy Johnson Differentiate your value from your competition 2 Does this?
28. Professional Headline 3 Second Bumper Sticker Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson
29. Professional Headline 3 Second Bumper Sticker Immediate Branding / Virtually Omnipresent Billy Johnson Billy Johnson
30. #2 - How do I build a target list of companies when I really don’t know who I should be targeting Define Direction Learn about industries Next Career Opportunity Your Value & Manage Reputation Their Value Requirements Research Companies
31. Multiple Ways… Learning about Industries – LinkedIn News Learn from Others - Review LinkedIn Answers Researching Companies & People – Company Follow Job Search – Via Job Search Function or Via Group Postings Goldman Sachs
32. #3 – What can I do to my Profile to help me get noticed by Companies and Recruiters
33. Why is your Profile Important? Let’s introduce you to Bob Smith Bob Smith Perhaps you met him networking or Received an email and saw he was on LinkedIn or Came across his name in a LinkedIn Search Contact Bob Smith If you arrived at this Profile, what would you do next? Bob_Smith@yahoo.com
43. 50% are Business Decision Makers Your Profile is a passive way to engage with someone who is curious about you A Maximized Profile Can Effectively Communicate for You
44. Your Profile is a Billboard for You John Jones http://www.linkedin.com/pub/JohnJones /3/283/578
45. Your Profile is a Billboard for You John Jones Photo Your Brand with a 3 Second Bumper Sticker 175 Direct Connections http://www.linkedin.com/pub/JohnJones /3/283/578 Directing Web Traffic ???? Vanity Link Key Words
46. Generating Attention In Person Email Signature Being Active on Social Media Integrate my activities LinkedIn Introductions (relationship build) Through Referrals Students Faculty & Staff
47. #4 – How do I “cold call” on LinkedIn to make contacts? Is there a “protocol”?
48. Making Contacts Try to make it as “warm” as possible Common connections Common interests Provide “Value” LinkedIn Invitations Sending Receiving Sustaining Communication
49. Invitations Personalized Default LinkedIn John Jones has indicated you are a Friend: Hi Chris, Pleasure meeting you yesterday and look forward to talking further about growing your revenue. I know you mentioned you were busy and we can set it up to provide you value, at your convenience. I'd also like to add you to my professional network on LinkedIn. - John View Invitation from John Jones LinkedIn John Jones has indicated you are a Friend: I'd like to add you to my professional network on LinkedIn. - John View Invitation from John Jones Refrain from using the default invite alone I'd like to add you to my professional network on LinkedIn. Manage “the invite space allowed” (300 Characters)
50. #5 – I’m new to Linkedin, are there simple ways for me to make this “pop”?
51. 4 Simple Ways to Make Your LinkedIn Profile “Pop” Fine tune the way you describe yourself in your Professional Headline LinkedIn Vanity Link – make it easy to find you Get your Profile to 100% completion Leverage the power of the Invite function Short, Concise, ….Your Name = Fill in the Blank Can you add this to your business card? Seven elements Start, build and grow relationships
52. #6 – What steps are available to enable me to manage my reputation online?
53.
54. via LinkedIn’s Company Buzz (monitors Twitter)
55. via www.Addictomatic.com(Use for Research too!) 75,000,000 “negative 30 sec commercials”
56. #7 – Can you share an overview on using LinkedIn?
69. Use for ResearchTalent Acquisition Fantastic search tools Mobile Usage Smart Phones – iPhone, etc Reputation Management “Early warning system” LinkedIn Applications Contact Settings Your Closing Pitch Operational Efficiency Customer-only Groups Permission based marketing
70. About Me Social Fusion – Delivering Sustainable Interactive Solutions to Drive Significant Business Revenue
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Notes de l'éditeur
Why am I taking you for a walk down memory lane?Because we share something in common that is very significant – we both were coming out of the UF MBA during a massive change in technologyFor me it was Win 95, desktop computing and Y2KFor you it all about social media and I want to share some things with you to help you maximize your effectiveness with it and…. It doesn’t take 17 years for change to occur!
You are the cutting edge of social centric graduate business students and you need to know how to effectively get plugged into social media to manage your career search and career progression. To me that starts with understanding the big picture and the key steps within it