The document summarizes key points from a seminar on using social media for employers. It discusses how major companies are using video and social media, with over 85% of ad agencies shifting budgets to online video. LinkedIn and YouTube are popular platforms for recruiters and job seekers respectively. Around 80% of Americans use social networks, with 40% accessing via mobile. The seminar covered common social media goals, the four pillars of engagement, an 80/20 rule for interaction vs promotion, and a POST planning model focusing on people, objectives, strategy, and technology. Questions from attendees were taken at the end.

1. Social Media for Employers Seminar
hosted by
Central Oklahoma Workforce Investment Board (COWIB)
November 2011

2. Social Media News …
“Companies like Wells Fargo, Microsoft, and
IBM are embracing both video and social
media”
“More than 85% of the ad agencies surveyed
said spending was most commonly shifting
from other types of display advertising to
online video”

3. “85% of Recruiters go to LinkedIn before
anywhere else to find talent.”
“57% of Job Seekers are on YouTube. Who
Are They. Adults aged 25-54 who are actively
using the online space for employment
opportunities. ”
“Nearly 23% of online time is spent on social
networks”

4. “80% of all Americans use a social network”
“Approximately 40% of social media users
access their accounts with mobile devices”
“91% of online American Adults (129 million)
access social media each month”
“62% of adult Internet users watch videos on
video sharing sites”

5. Chart 1

6. Chart 2

7. Chart 3 - Consumers

8. Chart 4

9. Chart 5

10. Chart 6

11. Chart 7

12. Chart 8

13. Chart 9 - Consumers

14. Chart
10

15. Chart 11 - Consumers

16. Good-to-know Terms
Push Marketing (Traditional) also referred
to as “Interruption Marketing”
Pull Marketing (Social Media Marketing)
also referred to as “Inbound Marketing”
Connected Marketing also referred to as
“Marketing Channels Optimization”
Hyperconnected “Constantly Plugged In”

17. Common Goals
of Social Media
Relationship Building
Brand Building
Employee Recruiting
Company Promotions
Market Research

18. The Four Pillars
of Social Media
Read, Observe and Learn
Create, Practice and Observe
Share and Add-value
Discuss and Build Relationships

19. The 80 – 20 Rule
for Social Media
80% Interacting 
20% Promoting 

20. Recommended Plan
for Social Media
Start small but allow room to grow
Follow a proven planning model
and establish a support team
Closely interview “Social Media
Experts” if outsourcing processes

21. “POST”
Planning Model Example
People – Identify your Target Markets
Objectives – Select a Common Goal
Strategy – The 4 C’s of Participation
Technology – Select Channels
POST Planning Model Credits (Forrester Research, Inc.)

22. The 4 C’s of Participation
Content Creation – Blogs, Videos, E-Books …
Content Sharing – Twitter, SlideShare …
Connections – Facebook, LinkedIn …
Community Building – Facebook pages,
Facebook Groups, LinkedIn Groups …

23. Social Media for Employers Seminar
Questions & Answers

24. Social Media for Employers Seminar
Please contact COWIB Professional Services at
(405) 622-2028 for presentation content & charts reference links
or for additional information. Thank you for your time.