1. 1

2. Highlights
The largest private player in the Brazilian Electric Sector
• Energy market is concentrated in the most developed
regions of Brazil (South/Southeast)
• Market cap of R$ 19 billion in June, 20101
• Listed on Bovespa’s Novo Mercado and NYSE’s ADR
Level III
• Differentiated Dividend Policy: minimum payment of
50% of the net income on a semi-annual basis
• Strong growth in the generation installed capacity in the
last few years
• Long term generation and distribution concessions
• 5 distribution companies’ acquisition, 9 SPP’s and RGE’s
stake (33%), Foz do Chapecó HPP’s stake (11%),
Lajeado HPP’s stake (7%) and EPASA TPP’s stake (51%)
in the last 3 years
• First company in the Brazilian electric sector to negotiate
carbon credits, through a run-of-stream HPP
• Investments in energy generation from biomass: Baldin
Biomass TPP, Baía Formosa Biomass TPP, Pedra Biomass
TPP, Buriti Biomass TPP and Ipê Biomass TPP
• 188 MW sold in the Wind Energy Auction in Dec, 2009
2
2 1) Share price June 30th 2010: R$ 39.41/ON

3. Corporate Structure
3
3

4. Brazilian’s largest player in distribution and commercialization businesses
COMMERCIALIZATION AND SERVICES
COMMERCIALIZATION AND SERVICES CPFL Energia Market-share
Distribution CPFL 13%1
Concession Area (captive + TUSD)
• 6.6 million customers Others
• 568 municipalities 87%
• Sales of 49,806 GWh²
Three major
Market leader
players: 34%
Generation CPFL 2%1
DISTRIBUTION
GENERATION Focused mainly in renewables
• 40 HPP operating
Others
• 1,737 MW installed capacity 98%
• 15 plants under construction
Three major
4th Brazilian private generator
players: 29%
Commercialization CPFL 21%4
Energy free market and
Businesses Units of Services
• 79 free customers Others
• Sales of 10,306 GWh² 79%
• Services: revenues of R$ 78 million3
Three major
Market leader
players: 42%
4
4 1) Aneel – last available information 2) Mar, 10 – LTM. Concession area sales (excludes CCEE) 3) LTM 4) Year 2009

5. CPFL Energia’s estimated CAPEX of R$ 6 billion for the next 5 years
5
5

6. Acquired Distributors have reported improved indicators
6
6

7. Operational efficiency
7
7

8. Initiation of the process of private networks’ incorporation
8
8

9. Foz do Chapecó HPP: 91% already concluded
9
9

10. Projects under construction: Baldin and CPFL Bioformosa TPPs
10
10

11. Projects under construction: EPASA TPP and CPFL Wind Farms
11
11

12. Announcement of three new biomass energy generation’s projects:
CPFL Bio Buriti, Ipê and Pedra
12
12

13. Strong growth in the generation installed capacity and assured energy
2.765
CAGR: 39,0% a.a.
1) Guarantee of 51.54% of the assured energy until 2028 2) Hydroelectric power projects with less than 1,000 Kw that are not considered concession by the grantor
13
13 3) From 9 SPPs from CPFL Jaguariúna (today are in the Distribution), 6 are in the situation described in note 2

14. CPFL is consolidated as one of the leading private players in the
generation segment and diversify its energy matrix
14
14

15. New Energy Auctions - 2010
A-5 – Auctions 2010
MME Ordinance 54 of 02/03/2010 1st half – specific to hydro sources (SHP and HPP)
establishes two A-5 Auction for 2010 2nd half – all generation sources
Preliminary evaluation of HPPs as possible participants in the A-5 Auction/2010
A-5 Auction on July 30th, 2010
Price cap
# Hydroelectric River MW FU
R$/MWh
12 1 Garibaldi Canoas 178 133 SC
2 Ferreira Gomes Araguari 252 83 AP
4 3 Colíder Teles Pires 300 116 MT
2 6
7 TOTAL: 730 MW
8 11 3 5
10 Other hydroelectric power plants (to be auctioned in 2010/2011)
9 # Hydroelectric River MW FU
1 Uruçuí Parnaíba 134 MA / PI
2 Ribeiro Gonçalves Parnaíba 113 MA / PI
3 Castelhano Parnaíba 64 MA / PI
4 Cachoeira Parnaíba 63 MA / PI
5 Estreito Parnaíba Parnaíba 56 MA / PI
6 São Manoel Teles Pires 746 PA / MT
1
7 Teles Pires Teles Pires 1.820 PA / MT
8 Sinop Teles Pires 461 MT
9 Foz do Apiacás Apiacás 275 MT
TOTAL: 3,732 MW
15
15

16. Businesses Units Services
16
16

17. CPFL Brasil progresses in the commercialization of renewable energy
(special energy)
17
17

18. CPFL presents sales growth in the concession area and in the free market
Concession Area Sales – GWh1 Free Market Sales - GWh1
CAGR = 6.1% p.y.
TUSD
CAPTIVE 49,033 48,799 CAGR = 26.1% p.y.
46,475
41,363
10,978
36,364 38,498 11,230 11,710
3,288 7,263 9,585
10,243
9,334 8,951 8,904
7,120
35,245 37,323 37,821 12,796
33,076 31,235 31,778 3,209 2,391
2,955
9,841
2004 2005 2006 2007 2008 2009 1Q10 2004 2005 2006 2007 2008 2009 1Q10
Concession Area Sales (GWh) – 20092
Brazil Southeast South
-0.5% -1.1% -0,4% -2.4% -0,9% -0.7%
1) Excludes intercompany transactions (consolidation accounting basis), CCEE and generation sales (except to the free market). 2009 TUSD adjusted (97 CAT Resolution)
18
18 2) Source: EPE. 2009 CPFL figures adjusted (97 CAT Resolution)

19. Residential consumption – outlook
International comparison of residential energy consumption
19
19

20. CPFL presents strong growth of EBITDA and Net Income in the last years
EBITDA (R$ million)1 Net Income (R$ million)1
CAGR = 10.5% p.y. CAGR = 35.7% p.y.
3,345 1,641
2,789 2,808 2,765 1,404
1,276 1,286
2,120 1,021
1,681
809 390
279
2004 2005 2006 2007 2008 2009 1Q10 2004 2005 2006 2007 2008 2009 1Q10
EBITDA Breakdown2 Recurring EBITDA Margin 1Q10
63% 25%
29.6% 30.0%
11%
1Q09 1Q10
20
20 1) 2007 and 2008 adjusted by the impact of Law 11,638 and PM 449/08 2) Mar, 10 (last twelve months)

21. Distribution of dividends in accordance with creation of shareholder value
21
21 1) Considering last two half-years’ dividend yield 2) Refer to declared dividend. Payment in the next half year 3) IPO price per share: R$ 17.22

22. 1Q10 Debt Profile
22
22

23. 1Q10 Debt Profile
23
23

24. Capital market performance
1H10 shares performance1 CPFL’s performance vs. main indexes2
Bovespa NYSE
15,8% 12,4%
-1,0%
-6,3%
-11,2%
-17,5%
CPFE3 IEE Ibovespa CPL DJBr20 Dow
Jones
Daily average volume and number of trades
Bovespa1 1,814
1,567
1,366 1,365 1,388 1,375
1,245
22,2
16,7 16,5 16,7 16,9
15,7
14,4
2009 Jan, 10 Feb, 10 Mar, 10 Apr, 10 May, 10 Jun, 10
Daily average volume (R$ million) Daily number of trades
1) Closing price in Jun 30th, 10 – adjusted per dividends
24
24 2) Closing price in Mar 31st, 10 – adjusted per dividends

25. 25