The police can broaden their reach from one person/one door to many by thinking to patrol/canvass the virtual world simultaneously when walking the beat and/or conducting a door to door canvass in search of a suspect. By doing check

1. “The Social Media Canvass
For Crime Prevention”

2. Healthy Relationships
= Safe Communities
@OfficerVella Meets #SMiLEcon #OccupyTO #OWS
@Daniela_Aum
IF YOU EAT THE CAKE!!!
Social Media Is An Effective Tool

3. Key Messages
• Crimes can be PREVENTED if police engage
on social media
• Crimes can be SOLVED quickly if police are
engaged on social media
• Relationships between police officers and the
community in social media are key to
preventing and solving crime
• Anonymous Crime Stoppers programs led by
community in partnership with police and
media are integral to community safety.

4. Relationships Are Key!
Make It Memorable!
The Maple Syrup Game!
• Make a new friend outside of the room
• Tweet “The State of NOW” &
#SMiLEcon for an authentic Canadian
MAPLE CANDY!!! :) @ONGIA
@TPAca @CPPOM @TorontoPolice
@PreventGangs
@TPAAAca @HeroesInLife @GraffitiBMXCop
@WalkForJustice @NoToGangsorg
@CSIWorld @UMOVEto BronteEvents
@1800222tips @SSENca @Water4Tanzania
@CanStopCrime

5. #SM | Purpose | Process
Payoff | Potential 4 #LE

6. Presentation Disclaimer
• This presentation is prepared by Scott Mills
for the purpose of showing the purpose,
process, payoff and potential of police using
social media with a theme of relationships
and technology to prevent and solve crime.
The viewpoints are my own and do not reflect
the official policy and procedures of the
Toronto Police Service or Crime Stoppers
International who I represent in official
capacities.

7. “How Do We Do This?”
“High Tech - High Touch”
@WardClapham
• Purpose
• Process
• Payoff
• Potential

8. BE A WITNESS
Call The Police Directly Should Be
Encouraged
• Need to put the officer name and
contact info out regularly
– Both Telephone # and E-mail
• Emergency 911
• Non-Emergency Police #

9. Crime Stoppers
Anonymous Tips
PREVENT | Solve Crime
• Talk
• Type
• Text
• Facebook “Leave A Tip” Tab
• iPhone App
• Android App

10. Purpose
Social Media Canvass
• ID the suspect wanted for sex assault
• Arrest suspect for sex assault
• Warn other potential victims
• Improve atmosphere of safety in area
• Personal, caring message from officer
• Direct access to viewing composite sketch
• Direct access to viewing surveillance video
• Continue the canvass online after club goers
have gone home

11. Process
• Victim and composite artist meet to do sketch
• Composite sketch released to media and
official police social media on Facebook and
Twitter
• Video appeal of officer recorded and posted
to Youtube - engaged on Facebook and
Twitter
• QR Codes created via bit.ly
• Flyer created by Crime Analyst

12. Social Media Canvass
“How To Do This”
• Social media canvass is dependent on
relationships in social media of individual
police officers
• Need officers with a following on Facebook
and Foursquare of the target audience
• Those involved in gang prevention, school
cops, and street cops are the best for this
• In Toronto ideal officers are the Community
Response Unit officers in the downtown core
known as 52 Division.

13. Case Study #1
Violent Sex Assault
• October, 2010
• Toronto Entertainment
District
• Composite Sketch of
Suspect
• Police canvass of the
area
• Media Releases
• Additional Police
Presence
• *NEW* - A Social Media
Canvass!

14. Composite Sketch
by Toronto Police Artist
Jo Orsati
Suspect to ID
Sexual Assault
October, 2010
Toronto, Ontario
Canada

15. Personal Appeal by Officer
Youtube Video

16. Surveillance Video of Suspect
Posted to Official Police Youtube

17. Composite
Description
Contact Info
Youtube
Facebook
Twitter
Video of OIC
Surveillance
Video

18. Toronto Ontario Canada
Entertainment District

19. 52 Division
Toronto Entertainment District

20. 52 Division
Street Level Talking With People

21. Facebook Places Check Ins
Foursquare Check Ins

22. Introduction To Followers That Cop is “On
Patrol” + Posting To Social Media

23. Starting Out The Patrol
“Having a Tea”

24. Social Media Check Ins Keep
Officers/Community Aware of New
Names Of Clubs

25. Check Ins Allow Officers/Community
To Know What Is Going On/Where

26. Check In At Club Near Scene
At Similar Time to Incident

27. Foursquare Check In At
Restaurant Near Scene

28. Chatter About “Scene” on
Street At Night Club

29. Facebook Places Check In
Club Near Scene

30. Talking to Club Owners
Facebook Places Check Ins

31. Virtual Canvass Leads To Positive
Police-Community Interactions
The Next Day

32. Facebook Places Check In
More Engagement Than Foursquare

33. Benefit: Continue Virtual
Canvas From Office
Videos of appeal posted days
later
Different officers can
participate
Community can/will assist
In social media

34. Mothers Day
Virtual Canvass Continues

35. Virtual Canvass Continues At
#SmileCon

36. Virtural Patrol Leads To
Community-Cop Connection

37. Check Ins at Homicide Scenes +
Follow Up With Community Appeal

38. Homicide Scene
Check Ins Help Find Witnesses +
Solve Cases

39. Face of Toronto Police
Homicide Squad Social Media
• Detective Sergeant Frank Skubic

40. Toronto Police Service
Homicide Squad Social Media

41. IDEAS/ “Food For Thought”
Balance Prevention | Solving Crime
Personal | Professional
Following Slides Are Points Of
Interest From An Officer Who Has
Lived 8 Years of Professional
Social Media Use

42. Teamwork & Positive Attitude
Social Media Key To Success
• Thanks to our Corp Comm Team

43. Graffiti Community Building
Youtube.com/LegalGraffitiArt

44. “TRUST Cops/Kids/Community”
BMX | Youth Engagement
Youtube.com/TorontoBMX

45. Personal | Professional | Cops | Social Media
@DaveMarcus
“Establish Your Own + Family’s Comfort Level”

46. Relationships / Technology
Prevents | Solves Crimes
InternetViolencePrevention.com
scotmills@gmail.com

47. Community | Police
Working Together For Success & Safety
@SSENca #livenow
SSEN.ca | @SSENca | Facebook.com/SSENca
TY Laurie! @lawscomm
{*Hugs*} #smilecon

48. Positive Relationships Are Key
To Community Safety
Worldwide
FOCUS YOUR *ROI* ON
RELATIONSHIPS
AND …… EAT THE CAKE!!!!!
“Be safe & know that you are loved and appreciated. We