Why Socially Conscious Corporations See Better Return with Social Media
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SoCon11 break-out presentation by Sean Wood of Freeworld Media.
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Why Socially Conscious Corporations See Better Return with Social Media
- 1. "Why Socially Conscious Corporations See Better Results With Social Media" Sean Wood Founder / CEO, Freeworld Media
- 2. About Freeworld Media Digital Strategy for Social Business Specialize in… Atlanta-Based Digital Media Company started in 2004… dedicated to helping brands connect with their audience.
- 4. 1. Social Technology A range of software systems that allow users to interact and share data for social purposes. Social Media utilities like Facebook, Twitter, Blogs
- 5. 2. Social Business Social technology is used to improve business partnerships, employee engagement and customer participation. Enterprise 2.0, Collaborative Workflow
- 6. 3. Social Change Social Media has empowered the voice of the people to become louder. U.S. Elections, Unrest in Tunisia, Egyptian Revolution
- 7. A Whole New World “ Business as usual” isn’t working anymore.
- 9. What Matters
- 10. “ A business that makes nothing but money is a poor business.” - Henry Ford
- 12. Trust & Attention What matters in Social Media…
- 14. New Consumer Behavior 85% of consumers have a more positive image of a product or company when it supports a cause they care about 90% of consumers want companies to tell them the ways they are supporting causes. That means 278 million people in the U.S. want to know what a company is doing to benefit a cause
- 15. Conscious Consumers Moms Buy more cause-related products than any other demographic 95% find cause marketing acceptable 92% want to buy a product supporting a cause 93% more likely to switch brands Millennials (18-24 years old) 94% percent find cause marketing acceptable 53% have bought a product benefiting a cause this year 87% influenced where to work by a company’s support of social or environmental issues
- 19. “ 100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business” @SimonSinek 5:17 AM Jan 25th via Twitter
- 20. Creative Commons image attribution: Unloveablesteve http://www.flickr.com/photos/unloveable/2396019222/ Scrunchleface http://www.flickr.com/photos/theta444/313403792/ Jukka Vuokko http://www.flickr.com/photos/jvuokko/4566270758/sizes/o/in/photostream/ Other References: Edelman Trust Barometer 2010 “ Good for Business, The Rise of The Conscious Corporation” Euro RSCG Cone Inc, Cause Evolution Study 2010