Presentation by Erik Wieland, Applications Manager at UCSF IT, as part of the "UCSF Profiles & LinkedIn Bootcamp for Researchers, Faculty, Staff" on 2/9/2015.

1. Building Your Professional
Network with LinkedIn
Erik Wieland, UCSF IT
http://www.linkedin.com/in/ewieland

2. What is LinkedIn?
More than 347 million
members in over 200
countries and territories
More than two new
members per second
In Q4 2014, more than
75% of new members
came to LinkedIn from
outside the United States
Over 39 million students
and recent college
graduates – fastest
growing demographic
2/9/15Building Your Professional Network with LinkedIn2

3. No, really, What is LinkedIn?
Professional social networking
• Post your resume and expertise
• Keep in touch with people you know
• Follow companies
• Join groups
Job board
• Jobs displayed based on your interests and profile
• Use your network to get an “in”
Industry news aggregator
Building Your Professional Network with LinkedIn3 2/9/15

4. How do I use LinkedIn?
1. Create your profile
2. Connect to your colleagues
3. ???
4. PROFIT!!!
Erik’s LinkedIn Profile
LinkedIn Learning Center
Building Your Professional Network with LinkedIn4 2/9/15

5. How do You use LinkedIn?
Follow what’s going on
• Which industries, areas are growing? Shrinking?
• Which colleagues are feeling pressure? Thriving?
• Who’s new to UCSF? Who’s leaving?
• Who’s looking at, for me?
Strengthen my network
• Endorse
• Recommend
• Encourage
Building Your Professional Network with LinkedIn5 2/9/15

6. Frequently Asked Questions
What should I post as an
update?
How do I use “Who’s
Viewed Your Profile?”
What are my LinkedIn
Networks?
How do I use LinkedIn to
find business allies?
What are all these settings?
What should I include in my
profile?
How can I create a custom
URL?
How can I get some
recommendations?
Why should I follow
companies?
How can I use Search?
Building Your Professional Network with LinkedIn6 2/9/15

7. LinkedIn Networking tips
1. Keep your information up to date
2. Spend 30 minutes a week on LinkedIn
3. Only connect with people you really know
4. Use what you learn on LinkedIn in real life
5. Remember that LinkedIn is a professional social
networking tool
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8. Questions?
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