1. CONSOLE GAMES
David Merzel,
Country Manager
Microsoft
Entertainment & Devices
dmerzel@microsoft.com ,
Cell: 0477 451490
Blog : http://davidmerzel.wordpress.com/

2. Personalized
Anywhere,
Anytime
Pre-PC Era PC Era Internet Era Consumer
Era
(1995) Informed
(1980) (2000)
(Today+)
Choice
Connected

3. Facebook:
100M
9 months
iPod Interne TV Radio
3 years t 13 38 years
4 years years
5
0
4
5
4
0
MILLIONS OF USERS
3
5
3
0
2
5
2
0
1
5
1
0
5

4. Broadcast > Interactive
Single platform > Multiple Media Platforms
Publisher Timetable > My Timetable
Passive > Engaged
Mass > Targeted
Interrupt > Relevant
Advertiser Control > Consumer Control
30 Seconds > Extended time

9. 60 700
646
615
600
50 610
551
531 500
40
400
Vaule
Units
Units
30
Value
300
20
45 45 44
200
40 39
10
100
0 0
Bron: GfK / BEA
2005 2006 2007 2008 2009

10. 700 Games
Music
600
Video
500
28 % 32 % 38 % 37 %
26 %
400
300 35 % 32 % 29 % 25 % 26 %
200
39 % 40 % 39 % 37 % 37 %
100
0
2005 2006 2007 2008 2009
Belgische entertainment markt
Bron: GfK / BEA
2009 L’industrie belge de la vidéo,
de la musique et du jeu vidéo
10

13. CHANGE THE WAY PEOPLE SEE
GAMING & ENTERTAINMENT

14. 14
CAPTURE A BROADER CASUAL GAMING
AUDIENCE

15. 15
WITHOUT LOSING OUR CORE

16. Grow Installed Base!
Low Profit
Base of the ecosystem
25M+ Members (solid IB needed)
Subscribtion model (also free access)
Micro payments
High Profit
Solid Installed Base needed
High Profit
Solid Installed base needed
High Profit

17. Great for An immersive, Social, Drive a
reaching engaging connected broad range
young males, medium entertainment of marketing
teens & females goals, from
awareness, to
trial and
purchase

21. Great for reaching young males, teens and females
An immersive, engaging medium
It’s social, connected entertainment
It has impact, and gives your brand cut-through

23. Games
Interface/Entertainment
Recognizes: Movements, voices, facial expressions
Communication

24. Kinect changes the way we use entertainment & games: you
become the controller
o Full body motion control. Get of the couch and play with
your body, hands and feet, with family and friends!
o Multimedia experience. Watch movies on demand with
Zune, chat with friends & family with the Kinect video
service all without a controller.
o Personalization. Kinect recognizes your facial expression
and connects you to all content by a wave of your hand.
o Compatible with all XBOX 360 consoles

25. Game Social Entertainment

27. • Varity of genres
• Dance
• Sports
• Racing
• Fitness
• Family
• Party

29. N’hésitez pas à nous contacter:
 David Merzel, dmerzel@microsoft.com , cell: 0477 451490