An up-to-date look at what's new on Twitter

1. What’s
Happening
on
Twi1er…
First
View
What
It
Is
First
View
is
a
new
video
ad
product
designed
for
maximum
impact
and
high
visibility,
guaranteeing
placement
as
one
of
the
first
two
Tweets
a
user
views.
Essen?ally
a
takeover
product,
each
First
View
ad
will
be
promoted
for
24-­‐hours.
U?liza?on
of
the
new
product
comes
paired
with
a
Promoted
Trend,
further
amplifying
the
brand
message.
While
this
is
a
new
product
to
TwiHer,
it’s
very
similar
to
Instagram’s
Marquee
ad,
which
guarantees
visibility
as
one
of
the
first
five
posts
seen
in
a
user
session.
First
View
is
currently
available
to
select
brands
and
adver?sers
in
the
US
with
plans
to
roll
out
globally
in
the
future.
Brand
Applica:on
The
new
ad
placement
was
designed
with
an
objec?ve
of
Reach
and
Awareness
in
mind.
As
one
of
the
top
two
Tweets
shown
in
a
user’s
feed,
this
product
may
help
eliminate
some
concern
of
having
content
get
lost
in
the
cluHer.