An up-to-date look at what's happening on Instagram

1. What
You
Need
to
Know
About
Instagram’s
Personalized
Feeds
What
It
Is
Currently,
Instagrammers
miss
an
average
of
70%
of
the
content
in
their
feeds.
This
means
the
majority
of
the
content
being
shared
on
the
pla?orm
is
not
being
seen.
In
order
to
give
users
a
be@er
experience
and
allow
them
to
view
more
of
the
content
they
care
about
and
engage
with
most,
Instagram
is
transiConing
from
a
chronological
feed
to
a
personalized
version.
To
determine
the
order
of
updates
in
new
feeds,
many
factors
will
be
taken
into
account,
such
as
the
relaConship
between
the
poster
and
user,
Cmeliness,
and
how
likely
the
user
is
to
be
interested
in
a
specific
piece
of
content
based
on
previous
behavior.
Brand
Applica?on
On
one
hand,
a
personalized
feed
determined
primarily
by
engagement
will
likely
be
posiCve
for
brands,
as
branded
content
typically
receives
higher
engagement
than
that
of
the
average
user.
On
the
other
hand,
this
means
Instagram
will
now
have
control
over
what
content
users
see.
If
Facebook’s
algorithm
is
an
indicaCon
of
how
Instagram
will
determine
theirs,
it’s
possible
that
branded
content
may
eventually
get
pushed
towards
the
bo@om
of
feeds,
encouraging
adverCsers
to
spend
more
on
the
pla?orm.
In
response
to
this
update,
many
influencers
and
small
businesses
are
urging
followers
to
turn
on
noCficaCons.
Users
can
turn
noCficaCons
on
or
off
for
any
individual
account.
When
noCficaCons
are
on,
users
will
receive
a
noCficaCon
every
Cme
that
account
posts.
Encouraging
followers
to
turn
on
noCficaCons
is
not
a
recommended
pracCce
for
brands,
as
it
can
become
overwhelming
to
users
and
may
result
in
loss
of
interest
and
followers.
Personalized
feeds
are
not
expected
to
roll
out
for
several
months,
giving
brands
Cme
to
ensure
their
content
meets
best
pracCces
and
is
opCmized
for
the
update.
AddiConally,
this
new
feed
will
not
impact
paid
content.
Bring
Your
Content
to
the
Top
1.
Priori(ze
Quality
Content
Stepping
up
your
content
game
will
likely
result
in
higher
organic
visibility
and
engagement.
Ensure
that
branded
content
is
of
opCmal
quality
and
aligns
with
Instagram’s
creaCve
best
pracCces.
Make
sure
content
is
developed
with
an
Instagram-­‐specific
strategy
in
mind.
2.
Encourage
Conversa(on
Through
Call-­‐to-­‐Ac(ons
Call-­‐to-­‐acCons
have
always
been
a
proven
method
to
encourage
users
to
engage.
IdenCfy
creaCve
ways
to
drive
conversaCon
by
creaCng
copy
that
poses
a
quesCon
or
thought.
3.
Increase
Community
Management
Keep
a
close
eye
on
how
users
are
interacCng
with
your
content
to
create
opportuniCes
for
engagement
and
increase
visibility.
4.
Consider
Timely
Relevancy
Although
the
new
algorithm
divorces
posts
from
chronology,
remaining
acCve
during
Cmes
of
increased
user
acCvity
(for
examples,
around
cultural
events
or
big
moments)
can
help
boost
post
performance,
which
will
in
turn
help
branded
content
surface
higher
in
feeds.