BeCommerce Xmas Trends 2016

1. Xmas 2016
November 25, 2016

2. Content
Introduction
Turnover
Top reasons to buy
Top products
2

3. 3
» Research objectives
Study of turnover in e-commerce during the holiday season
» Method
• Online quantitative survey
• Respondents from the BeCommerce database
• 726 valid e-mail addresses
• Target group: Belgian e-commerce organizations
• Together they represent about 82% of the Belgian e-commerce market
Introduction

4. Content
Introduction
Turnover
Top reasons to buy
Top products
4

5. Turnover
Expectations
5
What percentage of your total annual online turnover did you
expect to achieve during the festive season of 2016?
Expected Sales during the festive
season
22,3%
€ 8,7 billion
Budget 2016
€ 1,9 billion

6. Turnover
Periods
6
What percentage of the total year sales do you expect realize during
Black Friday/Cyber Monday, St-Nicholas and the Christmas period
2016?
Sales during the festive season
9,35%
Budget 2016
Black Friday & Cyber Monday (25 -28 nov )
2.5%
St. Nicholas period (1 – 5 dec)
8.2%
Christmas period (10 – 24 dec)
Boxing Day (26 dec)
2.25%
22.3%
Total

7. Content
Introduction
Turnover
Top reasons to buy
Top products
7

8. 8
What are the most important reasons for e-shoppers to buy
online during the Festive Season? Top products
25,3%
28,6%
40,8%
49,7%
51,2%
68,30%
72,60%
Wider range
Prevents shopping stress
Saving money
It's always opened
It does not take much time
To avoid the crowds
It's easy
Top reasons

9. Content
Introduction
Turnover
Top reasons for e-shoppers
Top products
9

10. Content
10
13,30%
17,50%
24,50%
30,40%
35,20%
Decoration
Multimedia
Fashion & Accessories
Food & Drinks
Health & Beauty
Top products
What do you expect to be the top products for e-shoppers to buy
online during the Festive Season?

11. Patricia Ceysens
President of the Board of Directors
patricia.ceysens@becommerce.be
twitter.com/ceysens
www.becommerce.be
Contact
Carine Moitier
Director BeCommerce
Carine.moitier@becommerce.be
twitter.com/cmoitier
www.becommerce.be