The sixth lesson of Online Communication. Content, content management, content marketing, community, online community management, digital agencies, choosing an agency, guide your digital agency. Flash materials, videos and some critical pages are not included. Educational use only!

1. ONLINE COMMUNICATION VI
CONTENT, CONTENT MANAGEMENT, CONTENT MARKETING,
COMMUNITY, ONLINE COMMUNITY MANAGEMENT,
DIGITAL AGENCIES, CHOOSING AN AGENCY,
GUIDE YOUR DIGITAL AGENCY
Dr. CEM ÇINLAR
17.12.2012
1
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2. Content
Agency
Choosing An Agency
Guide Your Digital Agency
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3. Digital Agency
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4. Do you really need
a digital
agency?
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5. BEFORE THE MEETING
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6. 1
Make sure that your
communication & marketing
strategies
are ready
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7. 2
Prepare a lists of
experienced and new
agencies.
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8. 3
Make a deep
research
about the subject.
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9. 4
Prepare a list of your
expectations and
control.
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10. Control List
Size / awareness
Perception & point of view
Professional connections
Strategic approach
Experiences
Responsibles
Sectoral competence
Evaluation
Payment possibilities
Client list (not ORM Comp.)
Reflection
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11. DURING THE MEETING
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12. Experience
Linguistic performance
Online Communication / Cases
B2B & B2C
Technological competence
Sectoral knowledge
Laws
Reporting
Analysis
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13. Competency
Technologic
Programming
Apps
Mobile
Widgets, etc.
The Internet experience
Brand management
Project management
Content management
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14. Background & Connections
Education
Social Media Channels
Seeding
Monitoring
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15. BEWARE!
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16. Do’s
Listen
Measure their communication
Using language
Short & sufficient
Quality of answers
Test what they show
Take notes to share
Examine project management style
Take details of reporting & analysis
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17. Do’s
Be objective
Ask for case studies
Learn their team mechanics
Identify differentiations
Encourage them to talk
Examine if they are solution oriented
Tolarate creative agencies
Let them know that you have high expectations.
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18. Don’ts
Be wise guy
Talk much
Stuck on small issues
Judge
Rat race
Compete
Bargain
Focus your phone
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19. Create a
crisis simulation
and ask them to
manage!
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20. WHILE CHOOSING
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21. Keep in mind
Size does not matter. Choose the proper one.
Search for satisfying knowledge (not an exam)
Measuring – reporting & analysis capabilities
Tools compatibility
Range of services
Secrecy approach
Add value
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22. Act quickly
but take your
Time!
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23. Focus on the things
that you can not
manage!
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24. Don’t focus on
underspend!
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25. Did you like them ?
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26. MANAGEABLE
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27. Analysis
Monitoring
Benchmarks
C&E
SWOT
Other
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28. Graphics & Charts
GANTT
RACI
Flow
MindMap
Infographics & videographics
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29. Plans
Daily communication tables
Weekly subjects
Mounthly communication tables
Crisis management
Risk management
Social CRM
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30. Tools
Guidelines
Monitoring
Management panels
Applications
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31. Needs
KPI
ROI
ROA
Reports
Daily
Weekly
Monthly
Semi-annually
Annually
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32. START
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33. Prepare a Brief
Background
Company, project, etc.
Objectives
Target, content, engage, etc.
Functionality
Elements, related projects, links, etc.
Requirements
Technical considerations, rules, etc.
Expectations
Presentation, etc.
Timescales
Timeline, etc.
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34. The List of Start
Benchmark
SWOT
Mind Map
Objectives & goals
Strategy & tactics
Plans & guidelines
RACI chart
GANTT chart
Flow chart
Content
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35. Thank you
Please kindly find the presentation @
www.slideshare.net/cemcinlar
Facebook.com/cemcinlar
Twitter.com/cemcinlar
Foursquare.com/cemcinlar
Linkedin.com/in/cemcinlar
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