2. INSTRUCTIONAL GRAPHICS
Iconic expressions of content that are designed to
optimize learning and performance in ways that
improve the bottom-line performance of
organizations
3. FACTORS OF GRAPHIC
SELECTION
Graphic Features
• Surface
• Communication
• Psychological
Instructional
Goals
• Provide Memory
Support
• Build Mental
Models
• Teach Specific
Content
Learner
Differences
• Prior Knowledge
4. SURFACE FEATURES
Static Art Dynamic Art
Illustration
Photographic
Modeled
Animation
Video
Augmented Reality (AR)
Virtual Reality (VR)
11. VISUAL DESIGN MODEL
Define Goals Determine Context
Design Visual
Approach
Identify
Communication
Function Needed to
Match Content
Types
Apply Principles of
Psychological
Instructional
Events
12. 3 FACETS OF GRAPHICS
Treatment
Layout
Individual
Graphic(s)
• The standardized
look and feel
• Integration of
content into the
Treatment
• Graphic assets
and instructional
objects