Personal Information
Entreprise/Lieu de travail
Washington, DC United States
Profession
Brand Strategist
Secteur d’activité
Advertising / Marketing / PR
Site Web
sgottschling.tumblr.com
À propos
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Mots-clés
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Tout plus
Présentations
(2)J’aime
(19)What is a great digital creative brief
Julian Cole
•
il y a 11 ans
Digital Strategy Toolbox
Julian Cole
•
il y a 11 ans
6 steps to creating a Social Media Strategy
Julian Cole
•
il y a 11 ans
a useful guide to the brand utility - 2014 version
Ingmar de Lange
•
il y a 10 ans
The Anatomy Of A Modern Marketer
Craig Pladson
•
il y a 10 ans
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
il y a 10 ans
Crap. The Content Marketing Deluge.
Velocity Partners
•
il y a 11 ans
Digital Strategy 101
Bud Caddell
•
il y a 10 ans
Structuring Content, Restructuring Organizations - CS Forum 2012
Sara Wachter-Boettcher
•
il y a 11 ans
Build Systems, Not Stuff
Abby Covert
•
il y a 11 ans
How to measure effectiveness
Mr President
•
il y a 13 ans
What is Digital Strategy?
Julian Cole
•
il y a 11 ans
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
il y a 13 ans
A Hunter's Guide To BS-Free Insights
Tom Morton
•
il y a 11 ans
The New Multi-screen World
azizhaddad
•
il y a 11 ans
Social Business for Complex Organizations
Edelman Digital
•
il y a 11 ans
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
•
il y a 12 ans
Molecular Brand 2
Torsten Henning Hensel
•
il y a 14 ans
The Molecular Brand
Torsten Henning Hensel
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Washington, DC United States
Profession
Brand Strategist
Secteur d’activité
Advertising / Marketing / PR
Site Web
sgottschling.tumblr.com
À propos
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Mots-clés
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Tout plus