Steve Gottschling
25
Abonné
Personal Information
Entreprise/Lieu de travail
Washington, DC United States
Profession
Brand Strategist
Secteur d’activité
Advertising / Marketing / PR
Site Web
sgottschling.tumblr.com
À propos
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Mots-clés
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Tout plus
- Présentations
- Documents
- Infographies