The document discusses the evolution of the internet and how consumer use of technology has impacted lives. It covers the history of the internet from the 1960s to present day, devices used by consumers, how people search for information online, what is purchased online, trends in online video consumption, and consumer trends. Statistics are provided on internet access and usage globally as well as online shopping behaviors.

1. By Chané Howitt
The Evolution of the Internet
How consumers use
technology and its impact on
our lives.
Presentation

2. In this
Presentation
Here's what we'll cover:
1.Access to the Internet
2.Digital devices used by audiences
3.How customers search for
information
4.What consumers buy online
5.Online video consumption
6.Consumer trends

4. A brief history
timeline of
The Evolution
of the Internet
FROM ARPANET TO WORLD WIDE WEB: AN INTERNET HISTORY
TIMELINE
Posted November 22, 2016 by Jefferson Online
J.C.R. Licklider comes up with the
idea for a global computer network
1962
Robert Kahn and Vinton Cerf collaborate
to develop a protocol for linking multiple
networks together
1973
.Dave Farber of the University of
Delaware reveals a project to build
an inexpensive network using dial-
up phone lines
1982
Tim Berners-Lee and his colleagues at CERN
develop hypertext markup language (HTML) and the
uniform resource locator (URL), giving birth to the
World Wide Web
1990
Sees the rise and burst of the dotcom bubble.
2000s see Google’s meteoric rise to domination
of the search engine market. This decade also
sees the rise and proliferation of Wi-Fi
2000

5. TOTAL
POPULATION
UNIQUE
MOBILE USERS
INTERNET
USERS
SOCIAL MEDIA
USERS
Digital around the world

6. Internet Use

7. AVERAGE SPEEF OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
A
AVERAGE SPEED OF MOBILE
INTERNET CONNECTION
AVERAGE SPEEF OF
FIXED INTERNET
CONNECTIONS
YEAR-ONYEAR CHANGE IN
AVERAGE SPEED OF FIXED
INTERNET CONNECTIONS
DOWNLOAD (mb ps) DOWNLOAD DOWNLOAD (mb ps) DOWNLOAD
47.20 +47.5 % +31.1%
96.43
UPLOAD UPLOAD
UPLOAD (mb ps)
UPLOAD (mb ps)
12.67 +5.4% 52.31 +29.3%
Internet Speeds

9. MOBILE
PHONES
SMART
PHONES
NON-SMART
MOBILEPHONES
LAPTOP OR DESKTOP
COMPUTOR
TABLET
DEVICE
TV STREAMING
DEVICE OR
STICK
GAMES
CONSOLE
SMART HOME
DEVICE
SMART WATCH
OR WRISTBAND
VIRTUAL
REALITY DEVICE
Device Ownership

10. Smart devices
The “Smart Devices” term is being used
more often to describe digital devices as
there is new technology developing every
day turning even the most basic everyday
things we use into digital devices and
calling it Smart Devices.
You can now manage your entire house
with the click of a button, or even a voice
command.

11. 3. How customers search for
information
Customers search for information in
different ways.
Via Search engines, Voice Search, Social Media, Image Recognition technology
just to name a few.
Voice search is becoming more popular, voice interfaces are the most popular
alternative to text-based search engines, reiterated by (KEMP, 2021) “with 45
percent of global internet users saying that they used voice search or voice
commands in the past 30 days.”
Siri, Googel Assist and Alexa is the most popular digital assistance at this time.

12. USE A CONVENTIONAL
SEARCH ENGINE (ANY
DEVICE)
USE VOICE SEARCH OR
VOICE
COMMAND (ANY DEVICE)
SEARCH FOR BRAND INFORMATION
ON SOCIAL MEDIA (ANY DEVICE)
USE IMAGE RECOGNITION
TOOLS (MOBILE DEVICES
ONLY)
Online Search Behavior

13. CHROM
E
SAFARI FIREFOX SAMSUNG INTERNET
MICROSOFT EDGE OPERA INTERNET
EXPLORER
OTHER
Search Engines

15. Online Buying Behavior
FURNITURE &
APPLIENCES
TOYS, DIY
&HOBBIE
S
DIGITAL
MUSIC
VIDEO
GAMES
TRAVEL, MOBILITY &
ACCOMMODATION
FASHION
& BEAUTY
ELECTRONICS &
PHYSICAL
MEDIA
FOOD &
PERSONAL
CARE

16. The market for digital has also increased in 2021
with the most popular being Movie/ TV streaming
services.
More people pay for music streaming service then
music download service in 2021
Other content includes Mobile games, Movie/TV
downloads, Study or learning materials, eBooks and
more
Digital Goods

17. Movie streamin and
downloading
30.4%
Music stream and download
24.5%
Mobile games and apps
17.4%
Study or learning material
14.6%
E Book or news service
13.1%
Digital content people buy

18. SEARCHED ONLINE FOR
A PRODUCT OR SERVICE
TO BUY (ANY DEVICE)
VISITED AN ONLINE
STORE
RETAIL SITE OR STORE
(ANY DEVICE)
USED SHOPPING
APP ON MOBILE
PHONE OR A TABLET
PURCHASED A
PRODUCT
ONLINE
(ANY DEVICE)
Online Search Behavior
PURCHASED A
PRODUCT ONLINE
VIA A MOBILE
PHONE

20. WATCH
ONLINE
VIDEOS
WATCH
VLOGS
LISTEN TO MUSIC
STREAMING
SERVICE
LISTEN TO
ONLINE
RADIO STATION
Online Content Behavior
LISTEN TO OR
WATCH
PODCAST

21. Time spent on video

24. Socialinsider
data
Live video compared to pre-
recorded video
“Pre-recorded videos make up for 81.13% of the
published videos, while live videos consist of only
18,87% - there’s still an increase of 55% compared to
2020.”
(Jipa, 2019)

26. Global E-Commerce 2021
FURNITURE &
APPLIENCES
TOYS, DIY
&HOBBIE
S
DIGITAL
MUSIC
VIDEO
GAMES
TRAVEL, MOBILITY &
ACCOMMODATION
FASHION
& BEAUTY
ELECTRONICS &
PHYSICAL
MEDIA
FOOD &
PERSONAL
CARE

27. NUMBER OF PEOPLE
PURCHASING CONSUMER
GOODS VIA THE INTERNET
TOTAL VALUE OF THE
CONSUMER GOODS
ECOMMERCE MARKET
ANNUAL GROWTH BY TOTAL
VALUE OF THE GOODS
ECOMMERCE MARKET
AVERAGE ANNUAL SPEND
ON CONSUMER GOODS
ECOMMERCE PURCHASES
Consumer Goods Overview

28. Social Media data usage

33. Reference list
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Euromonitor (2021) Top 10 Global Consumer Trends 2021, Euromonitor International. Available at: https://go.euromonitor.com/white-paper-EC-2021-Top-10-Global-Consumer-Trends.html (Accessed: 8 September 2021).
Gallagher, D. (2017) Pros and Cons about having Digital Devices in School, Medium. Available at: https://medium.com/the-montessori-insider/pros-and-cons-about-having-digital-devices-in-school-587ea2e358d7 (Accessed: 11 January 2021).
InVIdeo (2021) 136 Video Marketing Statistics You Can’t Ignore In 2021 | InVideo, InVideo - Online Video Creator for Content and Marketing Videos. Available at: https://invideo.io/blog/video-marketing-statistics/ (Accessed: 8 September 2021).
Jipa, A. (2019) [Facebook Study] What 9,036,594 Video Posts Tell Us About The Facebook Video Strategy In 2019, Socialinsider Blog. Socialinsider Blog. Available at: https://www.socialinsider.io/blog/facebook-video-study/.
McCue, T. J. (2020) The State Of Online Video For 2020, Forbes. Available at: https://www.forbes.com/sites/tjmccue/2020/02/05/looking-deep-into-the-state-of-online-video-for-2020/?sh=7a788c542eac (Accessed: 11 January 2021).
MECLABS (2015) Local Marketing Chart: How do customers search for products and services?, MarketingSherpa. Available at: https://www.marketingsherpa.com/article/chart/how-customers-search (Accessed: 2021).
Omale, G. (2020) 3 Top Consumer Trends for Marketers to Watch in 2021, Gartner. Available at: https://www.gartner.com/en/marketing/insights/articles/three-top-consumer-trends-marketers-watch-2021 (Accessed: 11 January 2021).
PCMAG DIGITAL GROUP (2121) Definition of digital device, PCMAG. Available at: https://www.pcmag.com/encyclopedia/term/digital-device#:~:text=A%20physical%20unit%20of%20equipment (Accessed: 11 January 2021).
Ratcliff, C. (2014) 96% of consumers find video useful when buying online, Econsultancy. Available at: https://econsultancy.com/96-of-consumers-find-video-useful-when-buying-online/ (Accessed: 11 January 2021).
trendwatching (2020) 5 Trends for 2020, TrendWatching. Available at: https://trendwatching.com/quarterly/2019-11/5-trends-2020/.
UNCTAD (2020) COVID-19 has changed online shopping forever, survey shows | UNCTAD, unctad.org. Available at: https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows.
Vividfish (2017) 89% of customers begin their buying process with a search engine, Vividfish.co.uk. Available at: https://www.vividfish.co.uk/blog/89-of-customers-begin-their-buying-process-with-a-search-engine-source-fleishman-hillard
(Accessed: 2021).